New Corporate Website Design Launches Nov. 1

In an effort to improve the user experience and increase customer conversion, we began A/B testing on the AMSOIL corporate website in August. Approximately half of new visitors to www.amsoil.com were routed to a redesigned website featuring different graphic, copy and navigation options, while the other half of new visitors were routed to the current AMSOIL website. After analyzing the actions taken by more than 625,000 new visitors to amsoil.com, test results indicated the redesigned website outperformed the current website in customer conversions, orders and order values. Further optimized for mobile, the redesigned website also drew higher sales from mobile devices. The redesigned website will be incorporated as the new AMSOIL corporate website for all users effective Nov. 1. Just as the Dealer Zone is optimized for Dealers, the AMSOIL website at www.amsoil.com will be optimized for first-time and infrequent visitors, enhancing their experience and encouraging customer conversion. You are encouraged to contact AMSOIL with any website issues you or your customers experience, but keep in mind the redesign was based on extensive research, analytics and testing, helping convert an increased number of prospects to customers and helping you grow your business.

New AMSOIL Ea® Oil Filters

The following cartridge-style AMSOIL Ea Oil Filters have been added to the AMSOIL product line and are now available for purchase:

Ea15K05

General Applications

Audi, Volkswagen w/2.0L Turbo DI (2005-15); Audi, Volkswagen 5 cyl. 2.5L (2005-14); Volvo S40, V50 (2004-11), S60 (2012-14), C30, C70 (2005-13), V60 (2015) (Volkswagen 06D-115-562); Volvo 8692305, 864

Replaces WIX 57187, MANN HU7196X

Ea15K07

General Applications

Hyundai V6 3.3L & 3.8L (2006-09); Kia V6 3.3L & 3.8L (2006-10)

Replaces WIX 57061

Ea15K08

General Applications

BMW 3 & 5 Series (1996-06), Z4 (2003-05) (BMW 11421427908)

Replaces WIX 51223, MANN HU9254X

Ea® Bypass Filter Change Intervals

The change intervals for AMSOIL Ea Bypass Filters have been adjusted. The AMSOIL website and Ea Bypass Filters data bulletin (G498) have been updated accordingly.

Ea Bypass Filter Service Intervals

Ea Bypass Filters offer long service life. Do not exceed the limits listed in the chart below.

                        EaBP90            EaBP100          EaBP110          EaBP120

Mileage            60,000              70,000              80,000              120,000

Hours               600                   800                   1,200                1,800

Time                2 years             2 years             2 years             2 years

Dealer Sales Brief and Product One Voice Documents Combined

Effective Oct. 1, new AMSOIL Dealer Sales Brief and Product One Voice documents (released in conjunction with new products) will be combined into one convenient document. All new and existing documents will be accessible under the Training tab in the Dealer Zone (Training>Training Materials>Dealer Sales Briefs).

New Lancaster Distribution Center Opens Oct. 26, 2015

(Click to enlarge)

The Lancaster AMSOIL Distribution Center is moving to a new location Oct. 26, 2015. The new facility provides better efficiencies and more room for growth. The current distribution center location will close at 12 p.m. Eastern on Oct. 23, 2015.

New Lancaster Distribution Center Address

1917 Olde Homestead Lane

Suite 104

Lancaster, PA 17601

P: 877-822-4294

F: 717-396-0419

AMSOIL Adds Four New Cities to Training Tour

New events added in Albany, Lancaster, Phoenix and Las Vegas.

The Dealer Development group has added four new U.S. locations to the ongoing 2015 Dealer Training schedule. November meetings are now slated for Albany, N.Y. and Lancaster, Pa., with December stops in Phoenix and Las Vegas. These locations will follow previously scheduled training events in Atlanta; Orlando, Fla.; St. Louis.; Columbus, Ohio; Memphis, Tenn.; and Arlington, Texas. In addition to Dealer training meetings, each location will be the site of an AMSOIL business opportunity meeting for anyone who may be interested in becoming an AMSOIL Dealer.

AMSOIL Business Opportunity Meetings

Invite your current catalog customers, Preferred Customers or others who may be interested in an independent business opportunity. AMSOIL corporate personnel will present information on AMSOIL products, the AMSOIL Dealer Program and the corporate support system. These meetings will also include successful AMSOIL Dealers sharing their personal stories on how they built their businesses.

AMSOIL Dealer Training Meetings

These meetings are for registered AMSOIL Dealers of all levels, including anyone attending a business opportunity meeting who opts to become a Dealer. The training will be focused on professional Dealer skills, concepts of the AMSOIL common buy-sell process and practical Dealer training by sub-market. The meetings will also identify exciting new tools now available to assist AMSOIL Dealers in growing their businesses.

Meeting Schedule

AMSOIL Business Opportunity Meeting - Atlanta, Ga.

Wednesday, Oct. 14

6:30-8:30 p.m.

AMSOIL Dealer Training Meeting - Atlanta, Ga.

Thursday, Oct. 15

5:30-9:30 p.m.

Holiday Inn Atlanta Airport South

4669 Airport Boulevard

College Park, GA 30337

AMSOIL Business Opportunity Meeting - Orlando, Fla.

Saturday, Oct. 17

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Orlando, Fla.

Saturday, Oct. 17

1:00-5:30 p.m.

Crowne Plaza Orlando Downtown

304 West Colonial Drive

Orlando, FL 32801

AMSOIL Business Opportunity Meeting - St. Louis, Mo.

Wednesday, Oct. 21

6:30-8:30 p.m.

AMSOIL Dealer Training Meeting - St. Louis, Mo.

Thursday, Oct. 22

5:30-9:30 p.m.

Holiday Inn Airport West

3400 Rider Trail South

Earth City, MO 63045

AMSOIL Business Opportunity Meeting - Columbus, Ohio

Saturday, Oct. 24

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Columbus, Ohio

Saturday, Oct. 24

1:00-5:30 p.m.

Crowne Plaza Dublin

600 Metro Place North

Dublin, OH 43017

AMSOIL Business Opportunity Meeting - Memphis, Tenn.

Wednesday, Nov. 4

6:30-8:30 p.m.

AMSOIL Dealer Training Meeting - Memphis, Tenn.

Thursday, Nov. 5

5:30-9:30 p.m.

DoubleTree By Hilton

5069 Sanderlin Avenue

Memphis, TN 38117

AMSOIL Business Opportunity Meeting - Arlington, Texas

Saturday, Nov. 7

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Arlington, Texas

Saturday, Nov. 7

1:00-5:30 p.m.

Holiday Inn Arlington Rangers Ballpark

1311 Wet N Wild Way

Arlington, TX 76011

AMSOIL Business Opportunity Meeting - Albany, N.Y.

Wednesday, Nov. 18

6:30-8:30 p.m.

AMSOIL Dealer Training Meeting - Albany, N.Y.

Thursday, Nov. 19

5:30-9:30 p.m.

Holiday Inn Express & Suites Latham

400 Old Loudon Road

Latham, NY 12110

AMSOIL Business Opportunity Meeting - Lancaster, Pa.

Saturday, Nov. 21

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Lancaster, Pa.

Saturday, Nov. 21

1:00-5:30 p.m.

Lancaster Host Resort & Conference Center

2300 Lincoln Highway East

Lancaster, PA 17602

AMSOIL Business Opportunity Meeting - Phoenix, Ariz.

Wednesday, Dec. 9

6:30-8:30 p.m.

AMSOIL Dealer Training Meeting - Phoenix, Ariz.

Thursday, Dec. 10

5:30-9:30 p.m.

Crowne Plaza Phoenix Airport

4300 E. Washington Street

Phoenix, AZ 85034

AMSOIL Business Opportunity Meeting - Las Vegas, Nev.

Saturday, Dec. 12

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Las Vegas, Nev.

Saturday, Dec. 12

1:00-5:30 p.m.

Orleans Hotel

4500 Tropicana Avenue

Las Vegas, NV 89103

All Dealers in the meeting areas are invited to attend and encourage any members of their personal groups to do the same. These events will be free-of-charge and refreshments will be available. In addition, the Orlando, Columbus and Arlington, Lancaster and Las Vegas distribution centers will provide extended open hours of operation (9 a.m. to noon) on their Saturday meeting days to allow Dealers to pick-up product orders.

Please pre-register for the event you wish to attend by clicking the respective link above.

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Updates to AMSOIL Locator Designed to Help Customers and Increase Sales

New “Find Specific Product” Option

The new “find specific product” option on the Locator allows customers to find retail accounts that carry specific AMSOIL products, making it easier to find exactly what they’re looking for, while helping drive traffic to AMSOIL retail accounts and installers. In the past, customers had to search location-by-location to find a shop carrying a specific product or viscosity. The new functionality allows them to search by product category, product line and viscosity to quickly find a nearby retailer that carries what they need. Because listed inventory levels are not “real-time,” customers are advised to call ahead to confirm the retailer still has the product available. In an additional effort to give customers what they want, the Locator will remain visible on the site at all times.

New “Installs Customer-Provided AMSOIL Products” Option

An additional new feature recently implemented on the Locator indicates whether retail accounts offer installation service for customer-provided AMSOIL products. The new “Installs customer-provided AMSOIL Products” badge serves as an indicator to do-it-for-me (DIFM) customers that they can purchase AMSOIL products that the shop might not carry from AMSOIL Dealers or amsoil.com, and the shop will install them. This is especially helpful for Preferred Customers who fall into the DIFM category.

AMSOIL Dealers must confirm whether their registered accounts install products supplied by customers, and update those accounts’ information administration pages in the Dealer Zone accordingly. Selecting the “I accept customer-provided oil for installation” checkbox allows a corresponding icon to appear with the account’s listing on the Online Locator.

To update your accounts’ information to ensure it is accurately reflected on the Locator, visit the Retail Account Administration page in the Dealer Zone (My Business>Retail Account Information Administration).

See the September AMSOIL Magazine for more information.

Ensure Retail Accounts are Properly Classified

It is important for Dealers to ensure their retail accounts are properly classified (Auto Service Center, Retail, Powersports, Motorcycle). Incorrect account classification negatively affects Locator search results (potentially causing lost sales) and the new Retail Account Merchandising Kit Program. New retail accounts automatically qualify for a retail kit by purchasing $300 or more of products in their market segment within 90 days of their initial order. The specific kit a qualified account receives is based on the classification the Dealer assigns it at registration. Changes to account classification can be made on the Retail Account Administration page in the Dealer Zone (My Business>Retail Account Information Administration). AMSOIL cannot provide kit substitutions for accounts that are improperly classified. Please review your accounts’ information now to maximize the effectiveness of the Merchandising Kit Program and the Locator at www.amsoil.com.

AMSOIL Racing Website Redesigned

The AMSOIL Racing website at www.amsoilracing.com now features a completely redesigned look. The new website offers easier navigation, additional features and a fresh, modern appearance. It is the definitive source for all the latest news about AMSOIL racing and promotional events. Be sure to visit the site daily for updates on AMSOIL corporately sponsored racers, schedules for upcoming events and exciting videos.

If you have created links to www.amsoilracing.com with your Z.O. number attached, there is no need to change anything – the links will still work properly. For Dealers who have yet to create Z.O.-transferring links, navigate to My Business>My Dealer Website>Link Your Site>amsoilracing.com.

Increase Retail Account Sales by Offering Free Shipping

Increase sales to your retail accounts by reminding them about free shipping for orders totaling $300 ($400 Canada) or more. If the order total is less than $300, a flat shipping rate of $9.99 ($11.99 Canada) will apply. Free shipping is available for retail accounts in the continental U.S. and Canada. It is not available in Alaska or Hawaii at this time. Additional charges may still apply if customers require lift gate, call before delivery or other special services. Interline fees will also still apply for shipping to remote areas of Canada.

Telephone Ordering Expanded Hours

The AMSOIL telephone ordering department is now available to take orders from 7 a.m. - 7 p.m. Central Time, Monday through Friday.

AMSOIL Training on the Road

New events added in Atlanta, Orlando, St. Louis, Columbus, Memphis and Arlington.

The Dealer Development group is conducting valuable Dealer training throughout the U.S. and Canada, with upcoming events scheduled in Bloomington, Minn.; Chicago, Ill.; Edmonton, AB; Toronto, ON; Atlanta, Ga.; Orlando, Fla.; St. Louis, Mo. and Columbus, Ohio. In addition to Dealer training meetings, each location will be the site of an AMSOIL business opportunity meeting for anyone who may be interested in becoming an AMSOIL Dealer.

AMSOIL Business Opportunity Meetings

Invite your current catalog customers, Preferred Customers or others who may be interested in an independent business opportunity. AMSOIL corporate personnel will present information on AMSOIL products, the AMSOIL Dealer Program and the corporate support system. These meetings will also include successful AMSOIL Dealers sharing their personal stories on how they built their businesses.

AMSOIL Dealer Training Meetings

These meetings are for registered AMSOIL Dealers of all levels, including anyone attending a business opportunity meeting who opts to become a Dealer. The training will be focused on professional Dealer skills, concepts of the AMSOIL common buy-sell process and practical Dealer training by sub-market. The meetings will also identify exciting new tools now available to assist AMSOIL Dealers in growing their businesses.

Meeting Schedule

AMSOIL Business Opportunity Meeting - Bloomington, Minn.

Wednesday, Sept. 9

6:30-8:30 p.m.

AMSOIL Dealer Training Meeting - Bloomington, Minn.

Thursday, Sept. 10

5:30-9:30 p.m.

Crown Plaza Hotel & Suites

Three Appletree Square

Bloomington, MN 55425

AMSOIL Business Opportunity Meeting - Chicago, Ill.

Saturday, Sept. 12

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Chicago, Ill.

Saturday, Sept. 12

1:00-5:30 p.m.

Holiday Inn Chicago O’Hare Area

5615 N. Cumberland Avenue

Chicago, IL 60631

AMSOIL Business Opportunity Meeting - Edmonton, AB

Saturday, Sept. 26

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Edmonton, AB

Saturday, Sept. 26

1:00-5:30 p.m.

DoubleTree by Hilton West Edmonton

16615 – 109 Avenue

Edmonton, AB T5P 4K8

AMSOIL Business Opportunity Meeting - Toronto, ON

Saturday, Sept. 26

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Toronto, ON

Saturday, Sept. 26

1:00-5:30 p.m.

Holiday Inn International Airport

970 Dixon Road

Toronto, ON M9W 1J9

AMSOIL Business Opportunity Meeting - Atlanta, Ga.

Wednesday, Oct. 14

6:30-8:30 p.m.

AMSOIL Dealer Training Meeting - Atlanta, Ga.

Thursday, Oct. 15

5:30-9:30 p.m.

Holiday Inn Atlanta Airport South

4669 Airport Boulevard

College Park, GA 30337

AMSOIL Business Opportunity Meeting - Orlando, Fla.

Saturday, Oct. 17

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Orlando, Fla.

Saturday, Oct. 17

1:00-5:30 p.m.

Crowne Plaza Orlando Downtown

304 West Colonial Drive

Orlando, FL 32801

AMSOIL Business Opportunity Meeting - St.Louis, Mo.

Wednesday, Oct. 21

6:30-8:30 p.m.

AMSOIL Dealer Training Meeting - St. Louis, Mo.

Thursday, Oct. 22

5:30-9:30 p.m.

Holiday Inn Airport West

3400 Rider Trail South

Earth City, MO 63045

AMSOIL Business Opportunity Meeting - Columbus,Ohio

Saturday, Oct. 24

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Columbus, Ohio

Saturday, Oct. 24

1:00-5:30 p.m.

Crowne Plaza Dublin

600 Metro Place North

Dublin, OH 43017

AMSOIL Business Opportunity Meeting - Memphis, Tenn.

Wednesday, Nov. 4

6:30-8:30 p.m.

AMSOIL Dealer Training Meeting - Memphis, Tenn.

Thursday, Nov. 5

5:30-9:30 p.m.

DoubleTree By Hilton

5069 Sanderlin Avenue

Memphis, TN 38117

AMSOIL Business Opportunity Meeting - Arlington, Texas

Saturday, Nov. 7

9:30-11:30 a.m.

AMSOIL Dealer Training Meeting - Arlington, Texas

Saturday, Nov. 7

1:00-5:30 p.m.

Holiday Inn Arlington Rangers Ballpark

1311 Wet N Wild Way

Arlington, TX 76011

All Dealers in the meeting areas are invited to attend and encourage any members of their personal groups to do the same. These events will be free-of-charge and refreshments will be available. In addition, the Chicago, Edmonton, Toronto, Orlando, Columbus and Arlington distribution centers will provide extended open hours of operation (9 a.m. to noon) on their Saturday meeting days to allow Dealers to pick-up product orders.

Please pre-register for the event you wish to attend by clicking the respective link above.