Monday, June 1, 2015

New AMSOIL Partnership Provides Outstanding New Dealer Website Options

AMSOIL has partnered with Empowerkit to offer AMSOIL Dealers a variety of outstanding new website packages, and the existing AMSOIL websites will be shutting down later this year.

The new Dealer websites offer easy-to-use applications with advanced features and professional design, providing maximum online exposure and helping Dealers compete in today’s competitive and ever-changing online marketplace. Featuring an up-to-date layout that mimics the corporate site, Dealers can choose the products and features they want highlighted on their sites.

Dealers with websites are encouraged to upgrade to one of the new website options at their earliest opportunity. AMSOIL stopped registering new websites on May 1, no new enhancements or editing will be available after June 1 and all websites will go inactive later in the year. Premium Dealer Zone subscribers with customizable lubedealer websites will receive an upcoming Message Center announcement with details on when their sites will be deactivated.

In order to allow Dealer business cards and other promotional materials to remain effective, AMSOIL will redirect existing websites to affected Dealers' new websites until approximately June 1, 2016.

Visit the Digital Marketing Program section of the Dealer Zone (Services>Dealer Websites>Digital Marketing Program) for more information and to select a website option.

See the June AMSOIL Magazine for more information.

Exciting New Training, Tools and Enhancements

AMSOIL University (AU) Online, Knowledgebase and new Dealer Dashboard and Customer Relationship Management (CRM) features increase accessibility of Dealer training and provide valuable new business tools.

AMSOIL University Online
Unveiled at AMSOIL University in May and officially launching in January 2016, AU training will soon be available through the Dealer Zone, increasing the accessibility of this valuable training to all Dealers and decreasing the financial and time commitments previously required to attend the training at AMSOIL corporate headquarters.

AMSOIL has launched a powerful new database in the Dealer Zone designed to provide Dealers a user-friendly and efficient way to access and search for information.

Dealer Dashboard Enhancements
In addition to a number of other enhancements, the Dealer Dashboard in the Premium Dealer Zone now features a “Change of Customer Status” section, allowing Dealers to keep track of transferred customers, reactivated customers and customers who recently changed programs.

Customer Relationship Management (CRM)
A Customer Relationship Management (CRM) section has been added to the Dealer Business System (DBS), providing an outstanding tool for keeping track of customers, accounts and where your prospects are in the sales process.

See the June AMSOIL Magazine for more information.

New ‘Customer Bill of Rights’ Policy

Many new customers who seek AMSOIL products ultimately place their first orders directly with AMSOIL INC. Because AMSOIL is committed to its Dealer network, these customers are assigned to qualified T-1 Certified Dealers. Although this works well most of the time, there are exceptions. Customers deserve to be serviced by active Dealers who they like, and they should be able to count on that high level of service the entire time they remain active customers. Therefore, AMSOIL must reserve more influence with these assigned customers. If a Dealer is inactive, unwilling or unable to provide an acceptable level of service, AMSOIL reserves the right to reassign T-1 assigned customers to another trained, qualified, active and local Dealer. Although this isn’t likely to happen often, it should serve as a reminder to all Dealers of the importance of providing excellent customer service to all customers, whether personally sponsored or assigned.

Commercial & Retail Marketing Procedures Update

The following policy regarding the servicing of commercial and retail accounts has been added to the Commercial & Retail Marketing Procedures (under the “Responsibilities” section):

6. Continuously work on behalf of accounts to ensure satisfaction and success. This includes, but is not limited to, the following:
· Maintain regular contact as scheduled or expected by the account.
· Ensure accounts have current price lists and are informed about new product developments.
· Assist accounts in finding the best possible order placement, shipping, delivery and payment options to meet specific needs.
· Ensure AMSOIL has current contact information for all active accounts.
· Ensure co-op advertising credits are managed and used to achieve greatest results.
· Ensure profile information is kept up-to-date for retail accounts that qualify for the Online Locator.

The Commercial & Retail Marketing Procedures (G1097) and related documents will be updated soon.

AMSOIL Establishes Dealer Development Group, Realigns RSM Territories

The new AMSOIL Dealer Development Group is responsible for the training and education of the Dealer network, and they will be in the field hosting training sessions and developing curriculum for the upcoming AU Online. The Dealer Development Group is headed by Rob Stenberg, Director of Dealer Development, while Steve LePage moves into the role of Dealer Training Manager. Stay tuned for more updates.

Effective June 1, the Regional Sales Manager territories have been realigned and reassigned:

Eric Brandenburg

Mark Kroll

Peter Markham

See the new Regional Sales Managers Map for details.

AMSOIL Vehicle Graphics Limited-Time Offer

The current inventory of pre-printed AMSOIL vehicle graphics kits is nearing expiration. Now, for a limited time, any graphics kit is available for $175.

• 75% off individual components
• Installation not included
• No co-op
• No restrictions
• Ends August 1 or when inventory runs out

To order, visit the Vehicle Graphics section of the Dealer Zone (Business Tools>Advertising>Vehicle Graphics) or call 800-835-2365 Ext. 2605.

Inventory will be replenished this fall and regular pricing will be reinstated.

New Eligibility Requirements Maximize Number of Retail Accounts Appearing on the AMSOIL Locator

Effective June 1, AMSOIL INC. has adjusted the eligibility requirements for retail and installer accounts to appear on the AMSOIL Locator at The changes are designed to increase the number of accounts that appear on the Locator and prevent accounts from unnecessarily dropping off, helping Dealers increase sales.

In the past, accounts had to purchase $500 of qualifying products in six months to remain active on the Locator. Since purchase history was based on a rolling six-month window that updated daily, accounts that made large but infrequent purchases lost eligibility. For example, an account that placed a $1,500 order at the beginning of the year and did not order again for more than six months was dropped from the Locator. The new requirements are designed to prevent this from happening.

Accounts may now appear on the Locator if they meet any of the following purchase requirements:
  • $300 in the previous 3 months
  • $600 in the previous 6 months
  • $900 in the previous 9 months
  • $1,200 in the previous 12 months

Minimum purchase requirements have been reduced from $500 to $300, increasing the number of eligible accounts. Products must have shipped in order to be included in the purchase requirement. Qualifying purchases include products that are sold on the shelf or installed in consumer applications. Purchases of literature and promotional items, tax, shipping, etc. do not count toward the purchase requirements. The following product types apply to an account's qualifying purchase:

  • Motor Oil
  • Diesel Oil
  • Oil Filters
  • Two-Stroke Oil
  • Transmission Fluid
  • Gear Lube
  • Motorcycle Oil
  • Four-Stroke Oil
  • Additives
  • Grease
  • Air Filters
  • Antifreeze/Coolant
  • WIX Filters
  • Compressor Oil (quarts only)

New OAI Website Now Live

The Oil Analyzers Inc. (OAI) website at has been completely redesigned with updated graphics and easier navigation. It now provides more information about oil analysis and other fluid analysis services, while allowing more features to be added in the future. Look for more educational content about online sample submission, and additional updates and improvements as they develop.

Canadian Price Adjustment Effective July 1

AMSOIL has refrained from adjusting Canadian prices for as long as possible, but action must be taken to offset the significant losses derived from increased raw-material costs and continued fluctuation in the exchange rate this year. The exchange rate between the Canadian and US dollars has been more volatile recently than at any time since 1929. All projections and expert advice, however, predict some stability in the coming months. Barring any major fluctuations in the coming weeks, AMSOIL expects the adjustment to be in the 9-10 percent range, with an average increase of 9.7 percent.

AMSOIL has implemented every possible action to offset these losses, including absorbing some of the impact of the declining exchange rate and increased raw-material costs, as well as taking steps to help maintain this level of pricing for a reasonable length of time even if there are some additional minor fluctuations. This is the minimum price adjustment necessary. Updated pricing will be available in the Dealer Zone by June 12 and hard-copy price lists will be available shortly thereafter.

AMSOIL to Take Training on the Road

Building a successful business and a stable, high-performing personal group is not easy. It’s a learning process, takes hard work and no matter how successful an AMSOIL Dealer is, there’s always more to learn and room to grow. With that in mind, AMSOIL will be conducting valuable Dealer training in the Pacific Northwest. Join us in Spokane, Wash. July 8-9 and Portland, Ore. July 11 for this comprehensive training event. In addition to the Dealer training, each location will be the site of an AMSOIL business opportunity meeting for anyone who may be interested in becoming an AMSOIL Dealer.

AMSOIL Business Opportunity Meetings
AMSOIL Dealers are encouraged to invite current catalog customers, Preferred Customers or others who may be interested in an independent business opportunity. AMSOIL corporate personnel will present information on AMSOIL products, the AMSOIL Dealer Program and the corporate support system. These meetings will also include successful AMSOIL Dealers sharing their personal stories on how they built their businesses.

AMSOIL Dealer Training Meetings
These meetings are for registered AMSOIL Dealers of all levels, including anyone attending the previous business opportunity meetings who opts to become a Dealer. The training will be focused on professional Dealer skills, concepts of the AMSOIL common buy-sell process and practical Dealer training by sub-market. The meetings will also identify exciting new tools now available to assist AMSOIL Dealers in growing their businesses.

Meeting Schedule
Wednesday, July 8
6:30-8:30 p.m.

Thursday, July 9
5:30-9:30 p.m.

Holiday Inn Spokane-Airport
1616 South Windsor Drive
Spokane, WA 99021

Saturday, July 11
9:30-11:30 a.m.

Saturday, July 11
1:00-5:30 p.m.

Holiday Inn Portland-Airport
8439 N.E. Columbia Blvd.
Portland, OR 97220

We invite all Dealers in and around the Spokane and Portland areas to make an effort to attend and to encourage any members of your personal groups to do the same. These events will be free-of-charge and refreshments will be available. This Pacific Northwest training swing is the first of what will be many such events that AMSOIL will be conducting in North America in the months ahead.

Please pre-register for the event you wish to attend by clicking the respective link above.

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Friday, May 1, 2015

New Packaging and Zeroed-In Marketing Increase Appeal of AMSOIL Synthetic Metric Motorcycle Oil

AMSOIL 10W-30 and 10W-40 Synthetic Motorcycle Oil (MCT, MCF) boast new packaging and a sharper marketing focus. Their formulations and pricing remain unchanged. With the introduction of new AMSOIL Synthetic Metric Motorcycle Oil, AMSOIL now boasts three distinct synthetic motorcycle oil lines: V-Twin, Metric and Dirt Bike.

Synthetic Metric Motorcycle Oil will be available May 4. See the May AMSOIL Magazine for more information.

New Antifreeze/Coolant Line Expands Opportunities for Dealers

The new line of premium AMSOIL Antifreeze/Coolants provides outstanding protection for cooling systems. It includes a new formulation for Propylene Glycol Antifreeze & Coolant (ANT) and two new ethylene glycol-based coolants: Passenger Car/Light Truck Antifreeze & Coolant (ANTPC) and Heavy-Duty Antifreeze & Coolant (ANTHD). The two ethylene glycol coolants are pre-mixed with 50 percent water. The propylene glycol coolant is a concentrate and not diluted with water. All three products provide pricing and drain interval recommendations that are better aligned with the current market, providing increased opportunity for Dealers to increase sales and break into new markets.

Passenger Car/Light Truck Antifreeze & Coolant and Heavy-Duty Antifreeze & Coolant will be available May 11. The Propylene Glycol Antifreeze & Coolant product code remains the same, and the current formulation is available while supplies last. Its new, reduced pricing is effective immediately. The new formulation will be available once the current formulation is sold out.

See the May AMSOIL Magazine for more information.