Monday, January 5, 2015

Premium Protection for High-Horsepower Ford Mustangs

AMSOIL has expanded the Signature Series line to include a robust 5W-50 synthetic motor oil formulated specifically for high-horsepower Ford Mustang engines. Signature Series 5W-50 Synthetic Motor Oil (AMR) provides top-of-the-mark protection and performance that customers expect from Signature Series, and it is excellent for all Mustang engines calling for a 5W-50 viscosity.

See the January AMSOIL Magazine for more information.

New AMSOIL Synthetic Dirt Bike Oil Expands Market

New AMSOIL 10W-40 (DB40), 10W-50 (DB50) and 10W-60 (DB60) Synthetic Dirt Bike Oil delivers consistent clutch feel and outstanding gear protection in four-stroke dirt bikes, helping riders maximize their performance on the trail and at the track. It fulfills the demand for dirt-bike-specific motor oil and helps Dealers diversify their businesses.

See the January AMSOIL Magazine for more information.

AMSOIL Adds 700-Hour Limit to Signature Series Drain Interval

Because a motor oil’s service life can be greatly affected by vehicle operating conditions, AMSOIL provides definitions for normal and severe service and recommends corresponding drain intervals for each. One of the conditions used to identify severe service is “excessive idling.” Because this term is somewhat ambiguous, AMSOIL is adding a 700-hour limitation to its Signature Series Synthetic Motor Oil drain interval for vehicles subjected to excessive idling. In normal service, Signature Series is recommended for up to 25,000 miles, 700 hours of operation or one year, whichever comes first. In severe service, Signature Series is recommended for up to 15,000 miles, 700 hours of service or one year, whichever comes first.

OE 0W-20 Now Available in Gallons

AMSOIL OE 0W-20 Synthetic Motor Oil (OEZ) is now available in gallon containers.

New Donaldson Blue Product Codes

Donaldson Blue filters have replaced Donaldson Endurance filters. Although the stock numbers remain the same, the prefixes will change to the following as the inventory turns over:

DBA replaces EAF.
DBC replaces ECF.
DBL replaces ELF.

Donaldson Blue filter performance matches Donaldson Endurance filter performance. Endurance filters will remain available as supplies last.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Communications Department
Attn: Letters
925 Tower Ave,
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number.

AMSOIL University and DJ Convention to Combine in 2015

Ushering in the new year is a great time to reflect upon what you have done to grow your AMSOIL business in 2014 and what you can do to further that growth in 2015. There may be no greater investment you can make to grow your business than to attend AMSOIL University (AU).

AU is scheduled for May 17-20, 2015 in Duluth, Minn. This year’s event will be even more special as it will be held in conjunction with the 2015 AMSOIL Direct Jobber Convention. That’s two major events in one location that are sure to attract hundreds of ambitious Dealers.

The traditional four-day AU schedule will be streamlined into a three-day training event in 2015. The AU curriculum will be divided into two course tracks:

• Core Technology training for first-time AU attendees who have not yet reached the Direct Jobber level
• Business Development training for Dealers who have completed Core training, but are not yet Direct Jobbers
• All Direct Jobbers who attend will participate in a third, DJ Convention-only program.

Dealers who attend AU benefit in a number of ways:

• Training devoted to business development, team-building, Internet strategies, customer relationships and much more
• Numerous opportunities to network with fellow AMSOIL Dealers from all across North America
• Opportunity to interface with AMSOIL corporate personnel
• A 10 percent rebate on all product orders placed while at AMSOIL University
• Form and develop friendships that can last a lifetime
• Great food and social events
• Potential tax deduction

All AU registrations made prior to February 1, 2015 receive a $50 discount off the tuition price of $447. To register for AMSOIL University/DJ Convention or to obtain additional information, click the 2015 AMSOIL University and Direct Jobber Convention Registration link in the Dealer Zone (Training > Corporate Events > 2015 AMSOIL University and Direct Jobber Convention Registration), contact AMSOIL registration at (715) 399-6554 or email [email protected].

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Monday, December 1, 2014

AMSOIL Signature Series Synthetic Motor Oil Excels in Double-Length Performance Test

The Sequence IIIG Engine Test (ASTM D7320) is designed to evaluate automotive motor oils for oil thickening, piston deposits, oil consumption and engine wear during moderately high-speed, high-temperature service. It must be passed for motor oil to meet the API SN and ILSAC GF-5 motor oil specifications. Results in the 100-hour test are an important indicator of how well a motor oil will perform in real-world service.

Because Signature Series has historically performed well in the test, AMSOIL decided to push the envelope and subject the oil to a double-length (200-hour) Sequence IIIG Engine Test. Signature Series 5W-30 Synthetic Motor Oil not only passed the double-length test, it did so with flying colors. Results show the oil delivered outstanding wear protection, deposit control and oxidative stability after 200 hours of testing. AMSOIL is not aware of another motor oil that has passed a double-length Sequence IIIG Engine Test.

See the December AMSOIL Magazine for more information.

New UTV Product Guide

The new AMSOIL Utility Terrain Vehicle (UTV) Product Guide at (Product Guides > UTV Lookup Guide) includes fluid capacities and product recommendations for a comprehensive list of UTV applications.

Holiday Shipping

Keep in mind that shipping companies are extra busy during the holiday season, possibly resulting in shipping delays. Dealers are urged to plan accordingly and place orders earlier than normal to ensure they arrive on time.

New Orlando Distribution Center Opens December 15

The Orlando AMSOIL Distribution Center is moving to a new location on December 15, 2014. The new facility provides better efficiencies and more room for growth. The current distribution center location will close at 3 p.m. Eastern on December 12, 2014.

New Orlando Distribution Center Address
7215 S. John Young Pkwy. Suite 249

Orlando, FL 32809-4453 

Increase Snowmobile Oil Sales this Winter with Display Shelf Snowmobile Graphics

Snowmobile season is here. Help your retail accounts sell more snowmobile oil with the optional snowmobile graphics (G3218) for the AMSOIL Display Shelf (G3215).

This 51.5” x 19.5” x 31” display shelf features interchangeable graphics with shelf liners. Comes with standard “Move Up to AMSOIL” graphics. Other graphic options sold separately. Three shelves (weight capacity: 60 lbs. per shelf). Holds 72 quarts or 27 one-gallon bottles.

Stock #             Description                                          U.S.      Can.
G3215               Display Shelf & “Move Up” Graphics      157.00  190.50
G3217               Motorcycle Graphics                             35.00    42.35
G3218               Snowmobile Graphics                            35.00    42.35
G3283               Marine Graphics                                    35.00    42.35