Wednesday, October 1, 2014

Help Customers Store Equipment with Confidence

Fall is in full swing and your customers are thinking about getting summer equipment put away before winter hits, but many may be unaware of the problems that can occur during extended storage periods. Preventive maintenance is critical before storing equipment for any extended period. Properly storing equipment through the cold winter months protects the engine, prevents rust and prepares the equipment for action when spring rolls back around. With the right lubrication and fuel additives, you’re on the right track to helping your customers protect their equipment, while presenting great door-openers for gaining new customers.

See the October AMSOIL Magazine for more information.

Ea15K88 Filter Dealer Inventory Suitable for Use, DC Inventory Available in Early October

The manufacturing issue affecting Ea15K88 Oil Filters has been resolved. After extensive testing, AMSOIL and its filtration partners determined the defect affected only the newest batch of filters. Those filters never left AMSOIL distribution centers; they were quarantined and destroyed. The filters in the field are suitable for normal use and Dealers can resume sales of those filters without concern. New Ea15K88 Filters will be available for purchase from AMSOIL in early October. Check the Dealer Zone for additional updates on timing.

Achieve Success in the Installer Market

As many as 233,000 businesses currently offer oil changes, transmission flushes or other lubricant installations as standard services. This includes 16,000 dedicated quick lubes; 57,000 car dealerships and more than 160,000 tire shops, full-service auto shops, garages and other businesses. Research indicates continued growth in the years ahead, making the lubricant installer market one of the most lucrative available to Dealers.

The Installer Kit (G250) is designed to help Dealers achieve success in the do-it-for-me market. It contains enough material to call on five potential accounts and register two.

• (5) Programs for Today’s Installers Brochures (G3401)
• (1) The AMSOIL Installer Program – Dealers Only Brochure (G3413)
• (2) Retail Account Program Kits (G1001)
• (5) Installer Price Lists (G3402)
• (1) Strategies for Entering the Installer Market Flyer (G3400)
• (5) OE Synthetic Motor Oil Data Bulletins (G3404)
• (5) XL Synthetic Motor Oil Data Bulletins (G1404)
• (5) OE Fair Handouts (G3407)
• (5) XL Fair Handouts (G3406)

Mechanic Gloves Temporarily Unavailable

The AMSOIL Mechanic Gloves (G3065-3070) are temporarily unavailable due to a manufacturing issue. Watch the Dealer Zone for further updates.

AMSOIL Wings of Passage

In Memoriam

August 22, 2014
Branford, Conn.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Tuesday, September 2, 2014

AMSOIL Keeps Sturgis Cool

Hundreds of thousands of motorcycle enthusiasts made the trek to Sturgis, S.D. in August for the 2014 Sturgis Motorcycle Rally. The historic bike rally hosts a jam-packed week of entertainment with bike shows, racing, burnout events, concerts and more. AMSOIL returned as the Official Oil for the 74th annual rally, and this year became the exclusive Official Oil of the Legendary Buffalo Chip Campground, which hosted rounds 11 and 12 of the TORC Series presented by AMSOIL.

AMSOIL retained its larger booth footprint on Main Street this year, and added two more oil-change locations to serve the growing number of bikers who wanted AMSOIL products installed in their motorcycles.

See the September AMSOIL Magazine for more information.

AMSOIL Metal Display Shelf (G3215) Back in Stock

The AMSOIL Metal Display Shelf (G3215) is back in stock and available for purchase. Due to its popularity, AMSOIL has extended the limited-time Dealer Merchandising Display Co-op Program for this product. While the co-op offer normally expires 30 days after a qualifying order, sponsoring Dealers are allowed to take advantage of the offer anyway if their account’s qualifying order was placed while the shelf was sold out.

New Personal Watercraft Product Guide

The new AMSOIL Personal Watercraft (PWC) Product Guide at (Product Guides > Personal Watercraft Lookup Guide) includes fluid capacities and product recommendations for a more comprehensive list of PWC applications.

EA15K88 Sales Temporarily Suspended

A manufacturing issue has been discovered in current inventory of Ea15K88 Oil Filters. AMSOIL has temporarily discontinued sales of the filter until a solution is reached with the filtration partner that manufactured the filter. Dealers who have Ea15K88 Filters in stock should also suspend sales until further notice. Please do not return filters to AMSOIL at this time; instructions for returns will be provided once it has been determined whether the issue has affected filters currently in the field. Customers with an Ea15K88 filter currently installed can continue using the filter at the normally prescribed interval. Watch the Dealer Zone for updates as the situation develops.

Ontario Oil-Filter Recycling Fees

Due to the build-up of excess funds, Ontario and AMSOIL temporarily stopped charging oil-filter recycling fees in October 2013. With the surplus soon depleted, the following oil-filter recycling fees will apply effective September 1:

$0.50 per filter less than 8” in length

$1.00 per filter 8” in length or greater

AMSOIL Wings of Passage

In Memoriam

July 14, 2014
Aurora, Colo.

August 11, 2014
Executive Direct Jobber
Woolley, Wash.

August 17, 2014
Executive Direct Jobber
Fountain Valley, Calif.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880
925 Tower Ave
Superior, WI 54880

Thursday, July 31, 2014

Synthetic Lubricant Demand Continues Growing

According to Kline & Co., synthetic lubricant global market share is expected to climb from 13 percent in 2013 to 15 percent in 2017 and 18 percent in 2023. Singling out the consumer automotive lubricants market, synthetics are expected to account for 33 percent of global demand in 2023, up from 26 percent in 2013.

Original equipment manufacturers (OEMs) are fueling the increased demand for synthetics. “These volume OEMs really move the needle in terms of synthetic penetration, and we expect that to continue as more and more of these types of OEMs convert either fully to synthetic or partially depending on their engine platforms,” said George Morvey, industry manager for Kline’s energy practice. “Certainly we are seeing longer oil drain intervals, and more vehicles equipped with oil life monitoring systems. In some cases, if you follow the system, the car might need an oil change once a year. With some German imports, that could be 14, 15, 16 months before getting an oil change. Those OEM factors are pushing the extended oil drain intervals and in turn creating demand for synthetics."

As the market continues to shift from do-it-yourself (DIY) to do-it-for-me (DIFM), mechanics and technicians play a key role in influencing customers’ lubricant decisions. “Vehicle owners look to those folks who are the expert to make the brand and product selection, and [a] lot of them are doing that over an OEM-approved brand list,” said Morvey. “A lot of the promotional activity we see in certain country markets is really directed to that decision-maker as opposed to the vehicle owner.”

Ea® Air Filter Closeout Sale

The following AMSOIL Ea Air Filters (EAA) are being offered at closeout prices of up to 50 percent off. The AMSOIL product warranty remains in effect for four years from the date of purchase.

Stock #             General Applications and Model Years
EAA170            Dodge Caravan, Town & Country (01-10), Sebring, Avenger (07-10)/ VW Routan (09-11)

EAA484            Ford V6 V8 Explorer/ Lincoln V8 Aviator/ Mercury V6 V8 Mountaineer (02-10)

EAA210            Ford T-Bird (02-05), Freestar (04-07)/ Lincoln LS/ Jaguar (00-06)/ Mercury Monterey (04-07)

EAA103            Ford Trucks w/7.3L Diesel (94-98)

EAA224            Ford Fusion/ Mercury Milan (06-12)/ Lincoln Zephyr V6 3.0L (2006)

EAA88              Ford L4 V6 Ranger, Taurus/ Mercury Sable (86-00)/ Mazda B-Series Trucks (91-95)

EAA234            Acura TSX (04-08)/ Honda Accord w/2.4L (03-07)

EAA74              Infiniti, Nissan (81-13)/ Saab 9-2X (05-07)/ Subaru (90-09)

EAA104            Jeep V6 V8 Grand Cherokee (93-04)/ Nissan Frontier, Pathfinder, Titan (04-13)/ Infiniti QX56 (04-10)/ Suzuki Equator (09-12)

EAA200            Ford/Lincoln V8 Trucks & SUVs w/5.4L Engine (04-09)

EAA208            Audi (00-07)/ Volkswagen Beetle, Golf, Jetta Turbo Diesel (98-12)

EAA217            Dodge Stratus (01-06)/ Chrysler Sebring (01-06)

EAA23              AMC (71-78)/ Chrysler Family of Cars (57-89), Dodge Light Trucks & Vans (71-03), Jeep w/V8 Eng. (71-91)

EAA227            Ford Super Duty PU w/V10 6.8L Engine (05-07)

EAA52              GM Family of Cars (68-85)

EAA209            Volvo C70, V70, S70 (93-07)

EAA289            Ford Mustang (94-04), Ford Contour V6 2.5L HO (98-00)

EAA229            Acura RSX (02-06)/ Honda CRV (02-06), Element (03-06)

EAA207            Geo Prizm (90-92)/ Lexus (90-91)/ Toyota Celica (87-00)

EAA51              Chevrolet/GMC Trucks, Vans (80-91)

EAA82              Audi/VW (76-92), Chrysler Family of Cars and Trucks (84-01)

EAA218            Ford Crown Victoria (03-11)/ Mercury Grand Marquis (07-11), Marauder (03-04)

EAA124            Ford Tempo (92-94)/ Mercury Topaz (92-94)/ Ford Family of Cars (96-99)

EAA112            Chevrolet/GMC V8 Gas & Diesel Pickups (Heavy Duty)(96-on)

EAA128            Chevrolet L4 V6 Malibu/ Oldsmobile Alero/ Pontiac Grand Am (97-05)

EAA129            Ford Family of Cars (86-95)/ Various Caterpillar Equipment

EAA222            Ford Mustang w/5.4L (07-09)

EAA419            Ford Explorer (96-98)

EAA25              GM Family of Cars and Trucks w/Diesel Engines (78-85), Chevrolet/GMC Trucks V8 Diesel (88-97)

EAA240            VW L5 Beetle, Golf, Jetta, Passat, Rabbit (06-13)

EAA127            Chrysler Concorde, Dodge Intrepid/ Caterpillar 3508B & 3408E Engine (98-04)

EAA232            Honda Accord 3.0L (03-05)

EAA233            Volkswagen L4 and V6 Cabrio, Corrado, Golf & Jetta (92-02)

EAA118            Ford Pickup w/7.3L Diesel (99-00)

EAA49              Ford V8 F-Series, E-Series, Mustang, Bronco/Mercury (85-10)/ Lincoln Town Car (86-11)

EAA189            Dodge Ram P/U w/5.9L Turbo Diesel (03-09)