Friday, May 31, 2013

Oil Changes Present Cross-Selling Opportunities, Oil Drain Intervals Continue Upward Climb

According to the NPD Group’s consumer tracking research, oil changes offer installers a prime opportunity to cross-sell other services, with tire rotations (24 percent), air filter and cabin air filter replacements (17 percent), car washes and detailing (12 percent) and wiper blade and brake service (11 percent) ranking among the top services purchased with an oil change.

“One thing we see consistently over time is that the [oil drain] interval is growing,” said David Portalatin, NPD executive director and aftermarket industry analyst. “So a lot of consumers – whether to save money or it’s because they feel like they upgraded to a more premium offering like a full synthetic motor oil – do continue to extend that drain interval, regardless of whether it’s do-it-for-me or do-it-yourself.”

In addition to OE and XL synthetic motor oils, AMSOIL offers a full line of premium products that can help installers increase profitability.

DIY Auto Maintenance Remains Strong

A recent AutoMD online survey reveals that do-it-yourself (DIY) auto repair and maintenance, including oil changes, continues to be a popular option even as the economy begins to improve. In fact, 90 percent of self-proclaimed do-it-yourselfers, including the 37 percent who reported improved personal finances over the past few years, continue to perform their own routine maintenance rather than visit a commercial mechanic. Ninety percent of DIYers report they change their own oil, while 95 percent change their own batteries and 42 percent change their own mufflers.

“When we released our first auto repair DIY report in 2010, we found that the economy was driving more auto repair DIYing, with DIYers reporting considerable cost savings,” said Brian Hafer, vice president of media and marketing at “In the ensuing years, we have seen this trend continue, bolstered by an increase in the accessibility of how-to info online.”

Toughest Tow Contest

Have a story about an extreme towing situation? Think your story is better than anyone else’s? Tell us about your Toughest Tow, and how Signature Series ATF’s reserve protection against heat and wear ensured top transmission performance. Submit it to AMSOIL and you could win $1,000 in cash.

It doesn’t have to be your experience – you can share stories from your customers too, but the contest is only open to AMSOIL Dealers and should not be promoted for public participation.

The winning story will be selected by a panel of judges at AMSOIL INC. Stories must include a photo or a short video (three min. max.). Limit two stories per Dealer. Stories may be submitted from May 1, 2013 through June 30, 2013, and the winner will be announced by July 20 or at the 40th Anniversary Convention. Submission serves as permission for AMSOIL INC. to use the story for internal and external promotions.

Submit your story in the Dealer Zone, by email to [email protected] or by mail to 925 Tower Ave. Superior, WI 54880.

Big Prizes Up for Grabs at the AMSOIL 40th Anniversary Convention

Join AMSOIL in celebrating the 40th Anniversary of the Dealer network July 18-20, 2013 in Duluth, Minn. In conjunction with the convention AMSOIL is also offering an abbreviated AMSOIL University (AU), featuring the Core Technology curriculum, July 16-18.

Win a New Ford Transit Connect Van with the new AMSOIL Vehicle Graphics, $10,000 in Cash

All attendees will be entered into drawings held during the convention for exciting prizes, including at least $10,000 in cash and a new Ford Transit Connect van with the new AMSOIL vehicle graphics.

All attending Dealers will receive a 10 percent rebate on orders up to $50,000 during the convention.

Dealers who drive vehicles with the new vehicle graphics to the convention will receive free premium parking.

Be among the first to see the new state-of-the-art AMSOIL Mechanical Testing Lab featuring three dyno cells and six dynamometers.

Register Today
Register by calling 1-800-777-7094 or visit the Dealer Zone (Training > Corporate Events > Anniversary Convention).

$149 Convention
$298 Convention and Core Training

Space is limited for the modified Core Technology training, so register now.

Credit cards will be billed at the time of registration. Cancellations without penalty will be accepted up to 30 days in advance of the convention, June 15. Cancellations between June 15 and July 15 will be subject to a 20 percent fee. The same applies for cancellations for the Core Technology training. No refunds will be offered for cancellations after July 15, 2013. Special consideration will be given.