Friday, July 1, 2011

AMSOIL Unveils New Online Business Tools

The AMSOIL Dealer Zone has been redesigned with the goal of improving navigation, ease of use and searchability. In addition, the Dealer Zone has moved to its own website created specifically for AMSOIL accounts. Now Dealers can simply bookmark and surf directly to the information pertinent to running an AMSOIL business.

The Dealer Dashboard is a new tool offering enhanced reporting services to Premium Dealer Zone subscribers. The Dashboard provides a quick, easy review of business statistics, including new customers and leads, account expirations, personally-sponsored customers, pending commissionable orders and 13-month earnings history.

AMSOIL has created a series of web-based tools with shortcuts that can be installed on many popular mobile devices including iPhone™, Android™ and newer Blackberry™ platforms. Applications optimized for mobile devices include the Auto/Light-Truck Product Application Guide, Dealer Dashboard, Message Center and Product Price Look-Up tool. New mobile apps can be accessed by clicking the navigation icon in the new Dealer Zone or by browsing to

See the July AMSOIL Magazine for more information.

Signature Series 0W-20 Packaging Change

AMSOIL Signature Series 0W-20 Synthetic Motor Oil (ASM) is now packaged with green labels and caps. The new packaging will begin appearing in July as inventory of Signature Series 0W-20 packaged with silver labels and caps is depleted.

Jiffy Lube Drops 3,000-Mile Oil Change Recommendation

Vehicle manufacturer-recommended oil change intervals have increased well beyond the traditional 3,000-mile interval in recent years. Ford recommends 10,000-mile drain intervals with its 2011 vehicles, while vehicles equipped with electronic oil monitoring systems often allow extended drain intervals of up to and even beyond the 10,000-mile mark.

Most recently, Jiffy Lube has also abandoned the traditional 3,000-mile drain interval, recommending customers follow the manufacturer-recommended interval. The new recommendation is currently in place at more than 70 percent of Jiffy Lube locations, with the balance expected to participate by the end of the year.

Outdoor 10’ x 10’ Event Tents Available

AMSOIL has made a special purchase of 40 10’x10’ E-Z Up Eclipse II Tents. Ideal for both outdoor and indoor trade shows and events, these AMSOIL-customized tents (G2741) have an overall height of 12’7” and are specially priced for T-1 Certified Dealers. The one-piece high-strength steel frame collapses down to 60”x12”x12” and comes with a carry bag. The black 500D polyester top and four side walls are coated to resist water, ultraviolet rays and mildew, and are fire-retardant-treated to meet fire code CPAI-84. The AMSOIL logo is printed on all four peaks and one of the side walls, and the tents include a set of heavy-duty stakes for securing in inclement conditions. The full retail price of the tent is $1,100, but it is available to T-1 Dealers at a 50 percent co-op of $550 U.S. ($599 Canada). The tents ship in two boxes: one weighing approximately 80 lbs. and the other approximately 40 lbs. Due to the limited quantities and large frame size, shipping for U.S. orders will be from Superior. The average insured UPS ground delivery is $70. Canadian orders will ship from Edmonton and Toronto. Tents are available only while supplies last. Tent orders must be placed individually through Telephone Ordering, and actual freight costs plus insurance will be charged.

AGGRAND Natural Food Plot Formula Now Available in Wisconsin

AGGRAND Natural Food Plot Formula (NFP) has been registered with the Wisconsin Department of Agriculture for distribution in Wisconsin. AGGRAND Natural Food Plot Formula, Natural Fertilizer, Natural Kelp and Sulfate of Potash and Natural Liquid Lime can now all be sold and distributed in Wisconsin. For questions, contact the AGGRAND Department at (715) 399-6419 or [email protected]. For sales-related questions, contact your regional sales manager.

AGGRAND Natural Fertilizer Gains Certification into USDA BioPreferred Program

AGGRAND Natural Fertilizer (NOF) has gained certification into the USDA BioPreferred Program. Under the program, products are considered biobased if they are composed wholly or significantly of biological ingredients — renewable plant, animal, marine or forestry materials.

Products certified in the program carry an easily recognized label icon to help consumers make informed choices. Claims about the presence and amount of biobased ingredients are third-party certified and strictly monitored by the USDA.

The “USDA certified biobased product” icon will soon appear on AGGRAND Natural Fertilizer marketing material. AGGRAND Natural Fertilizer will also be listed among products that meet the USDA requirements on the agency’s website at

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Wednesday, June 1, 2011

AMSOIL Price Adjustment Effective July 1 (End of Business June 30)

Multiple price increases from suppliers and rising freight costs have forced AMSOIL to implement a price adjustment effective July 1. The adjustment mainly affects lubricants. AMSOIL has received multiple recent price increases from base oil and additive suppliers, and therefore cannot yet determine the exact percentage of increase necessary; however, it is expected to be approximately 3 to 8 percent. While the adjustment affects both the U.S. and Canada, the percentage of increase may vary in each country as conditions dictate.

AMSOIL refrains from adjusting pricing as much as possible. Unfortunately, the current market is not conducive to long-term pricing stability. While crude has recently demonstrated marginal stability, chemical suppliers continue to increase costs, citing tight supply within the industry and noting the lag between the increased price of crude and increased costs of producing high-quality raw materials. This is affecting all lubricant manufacturers. As AMSOIL prepares to implement its third price adjustment since January 1, some competitors have already imposed their fourth price increase this year.

Updated pricing information will be available in the Product Pricing Interface in the Dealer Zone as soon as possible. Servicing Dealers are encouraged to inform their customers and accounts of the price adjustment; however, retail and commercial accounts will be notified of the impending price change by email, postcard and an Account Zone message. The AMSOIL Retail Catalog (G100, G300), Wholesale Price Lists (G3500, G8500) and Dealer Profit List (G3501) will be revised to reflect new pricing and commissions; watch the Dealer Zone for an announcement of availability. Repeated price adjustments prevented inserting the AMSOIL Retail Catalog in AMSOIL Magazine this spring. AMSOIL plans to include the catalog in AMSOIL Magazine at the next regularly scheduled catalog revision October 1.

AMSOIL Introduces OE 15W-40 Synthetic Diesel Oil

New AMSOIL OE 15W-40 Synthetic Diesel Oil (OED) offers high-quality protection and performance for original equipment manufacturer (OEM)-recommended drain intervals at an initial price comparable with other standard-drain synthetic diesel oils.

OE 15W-40 Synthetic Diesel Oil meets API CJ-4 specifications and is suitable for modern and older, on- and off-road diesel applications. It is an excellent entry-level product for customers who want to move up to synthetic quality, but won’t pay a significantly higher price than a conventional oil or aren’t initially interested in extending their drain intervals. OE serves as an excellent door-opener for Dealers, who can later educate customers on the benefits of stepping up to AMSOIL Premium API CJ-4 Synthetic Diesel Oil (DEO, DME) and saving money through extended drain intervals when possible.

See the June AMSOIL Magazine for more information.

New AMSOIL Break-In Oil Provides High-Quality Engine Prep

New AMSOIL Break-In Oil (BRK) is an SAE 30 viscosity grade oil formulated without friction modifiers to allow for quick and efficient piston ring seating in new and rebuilt high-performance and racing engines. It contains anti-wear additives to protect cam lobes, lifters and rockers during the critical break-in period when wear rates are highest, while its increased film strength protects rod and main bearings from damage. AMSOIL Break-In Oil provides Dealers access to engine builders, race teams and car enthusiasts actively seeking a quality break-in oil.

See the June AMSOIL Magazine for more information.

What’s Driving the Growth of Synthetics?

Although overall U.S. lubricant consumption has declined since 2006, the demand for synthetic lubricants continues growing, even throughout a worldwide recession. For example, while synthetic motor oil represented 5 percent of the motor oil market in 2005, it now accounts for 7-9 percent. Leading industry research company The Freedonia Group Inc. projects 7.3 percent annual growth for sales of synthetic motor oil through 2013 and 6.3 percent growth for synthetic hydraulic and transmission fluids. A new study by Kline & Co., meanwhile, indicates synthetics’ share of the global lubricants market will hit 12.5 percent by 2019.

See the June AMSOIL Magazine for more information.

Customizable Banners Now Available in AMSOIL Print Center

New banners featuring AMSOIL sales messages are available for purchase through the AMSOIL Print Center. These customizable banners are constructed of heavyweight (13 oz.) vinyl and printed with fade-resistant inks to help withstand outdoor conditions. Each banner features three customizable lines of text Dealers can use to promote their Dealership information, their accounts’ information or any sales message of their choice. Six designs are now available and additional designs will be available soon. Banners have grommets for easy application and come in either 8’x4’, 5’x2.5’ or 2’x5’. AMSOIL Print Center banner pricing includes shipping. Visit the Print Center using the link on the main page of the Dealer Zone.

Pricing (includes shipping):
8’ x 4’ (96” x 48”): $86.00 each
5’ x 2.5’ (60” x 30”): $75.40 each
2’ x 5’ (24” x 60”): $75.40 each

Quickshot® Now Available in Quarts

AMSOIL Quickshot® (AQS) premium fuel additive is now available in quart sizes.