Sunday, August 1, 2010

New SAE 60 Motorcycle Oil Completes Premium Line

Many Harleys with older engines and some big-bore bikes require a 60-weight oil. While AMSOIL SAE 60 Super Heavy Weight Synthetic Racing Oil (AHR) provides more than adequate performance in these applications, it is not formulated to address the issues specific to motorcycles. In order to better address these issues, AMSOIL now offers Synthetic SAE 60 High Performance Motorcycle Oil (MCS). AMSOIL Synthetic SAE 60 Motorcycle Oil is formulated specifically for motorcycles using the same proven technology developed for AMSOIL 10W-30, 10W-40 and 20W-50 motorcycle oils. AMSOIL SAE 60 Motorcycle Oil is multi-functional and delivers premium performance in motorcycle engines and transmissions.

See the August Action News for more information.

Superior Protection for Natural Gas Engines

AMSOIL now offers premium-quality natural gas engine oils for both the stationary and vehicular natural gas engine markets: Synthetic Stationary Natural Gas Engine Oil (ANGS) and Synthetic Vehicular Natural Gas Engine Oil (ANGV). It is important for Dealers to identify which product best meets a customer’s needs.

Stationary natural gas engines incorporate roller cams, while vehicular natural gas engines use flat-tappet cams. Because the flat-tappet/camshaft lobe interface experiences extreme pressures and loads, it requires a properly-formulated natural gas engine oil fortified with anti-wear additives to reduce wear and extend flat-tappet and camshaft life. New AMSOIL Synthetic Vehicular Natural Gas Engine Oil is formulated with higher levels of zinc and phosphorus to help protect the valvetrains in vehicular and mobile applications.

Recommended for stationary natural gas engines, AMSOIL Synthetic Stationary Natural Gas Engine Oil is the same premium-quality formulation as the previous Synthetic Natural Gas Engine Oil (ANG) product, which is discontinued. The name and product code were updated to reduce the chance of misapplication.

See the August Action News for more information.

AMSOIL Print Center Now Offers Vehicle Signs, Flyers

Dress up vehicles and promote your business with the new magnetic vehicle signs available in the AMSOIL Online Print Center. It offers eight full-color, customizable designs to choose from, several of which allow Dealers to choose an AMSOIL product photo for inclusion. The AMSOIL Print Center also now offers a variety of customizable flyers. Promote your business with professional flyers at trade shows, race events and local businesses; or use them as envelope stuffers when mailing invoices or other promotional materials. For more information or to place an order, click the AMSOIL Print Center link in the Dealer Zone.

Brake Fluid Price Adjustment Effective September 1

Due to price increases from its suppliers, AMSOIL is adjusting the price of Series 500 High Performance DOT 3 Brake Fluid (BF3) effective September 1.

UPS Mail Innovations Shipping Service

All U.S. AMSOIL distribution centers are now using the UPS Mail Innovations (UMI) shipping service. Taking advantage of the UPS air and ground transportation network in conjunction with postal work-share programs, UPS Mail Innovations offers delivery times comparable to domestic First-Class. Typically within 24 to 48 hours of pickup, UMI’s fully-automated processing centers will have mail processed and delivered to the proper postal authority.

Packages sent using UPS Mail Innovations can be tracked on Adding delivery confirmations on packages is based on the value of the package; not every package will be sent with a delivery confirmation. The tracking number is always the order number, plus an extra zero on the end (no period). No e-mail notification will be sent. UPS Mail Innovations packages can only be delivered to valid mailing addresses. If there is not a mail receptacle or the address is non-deliverable, the package will be returned to AMSOIL.

Customer Benefits
• Increased efficiency of mail operation — less handling time
• Enhanced visibility through the UPS Mail Innovations proprietary tracking system
• Enhanced processing and sorting, ensuring transit reliability

Examples of products that will ship through UPS Mail Innovations are the following:

Flat Mail (under one pound)
• Brochures
• Catalogs
• Information Kits

Lightweight Products (under one pound)
• Merchandise
• Apparel
• Vitamins
• Filters
• Posters
• CDs
• DVDs

Bound Printed Matter (1-15 pounds)
• Catalogs
• Application Guides
• Brochures
• Handbooks
• Technical Guides
• PC/Dealer Kits

Fuel Efficient Vehicles Expected to Help Reduce Energy Demand

According to ExxonMobil, economic activity and population growth will drive up global energy demand by 35 percent between 2005 and 2030. However, significant efficiency gains will cause energy demand in the United States and other Organization for Economic Cooperation and Development (OECD) countries to decrease slightly by 2030, even though their economies are expected to average 50 percent growth over this time period.

While the most growth in transportation energy demand has traditionally come from the light-duty passenger vehicle segment, increasingly efficient vehicles are expected to flatten demand. In fact, in OECD countries, personal transportation energy demand is expected to drop 25 percent by 2030, while heavy-duty vehicles will compose the largest portion of transportation energy demand. Among the fuel efficient vehicles expected to help contribute to shrinking energy demand are hybrid vehicles, which will represent about 15 percent of the personal vehicle market by 2030, compared to less than one percent today.

Efficiency gains and shifts to lower-carbon fuels are expected to decrease energy-related CO2 emissions in the United States and other OECD countries by about 15 percent, bringing them down to 1980 levels by 2030.

New ALTRUM Website Provides Easy Access to Products and Ordering

The new ALTRUM website officially went live on June 1, and it has received rave reviews.

“People have called to say how delighted they are with it,” said ALTRUM Manager Greg Sawyer. “It’s on par with the AMSOIL and AGGRAND websites for ease-of-use and application.”

The new ALTRUM website offers a crisp, clean look with one-click links for easy navigation to products, the online store and shopping cart, as well as Preferred Customer sign-up to help customers save on each purchase of ALTRUM supplements. In-depth information is available in the new ALTRUM Dealer Zone.

“The site is categorized by group: Multis and Enzymes, Technical Supplements, Superfood Supplements and A.J.’s Signature Formulas, and there’s even an all-encompassing ‘Products A to Z’ link,” said Sawyer. “Product labels are displayed with the products, along with their ingredients and the amount of each nutrient in each of the supplements. It’s all there; Dealers can answer customer questions quickly or direct their customers to the website for complete product information.”

To reach the ALTRUM website, click the ALTRUM icon at the bottom of the AMSOIL or AGGRAND website, or access it directly at

Why Do Customers Buy?

When it comes to potential and current customers, would you rather know how to sell to them, or why they buy? Knowing why customers buy is a much more powerful piece of information.

Well-known sales trainer Jeffery Gitomer trademarked the phrase, “People don’t like to be sold but they love to buy.” No truer words have been spoken. Gitomer offers advice that can benefit all AMSOIL Dealers.

In order to be successful, it is important to understand the buying motives of customers. Salespeople can learn all the “closing techniques” they want, but if they haven’t uncovered the motives of the buyer, they have little chance of making the sale. A Dealer’s job is to find the customer’s buying motives and then satisfy those motives with AMSOIL products and good service. Something else Gitomer said is very important to remember: “People buy for their reasons, not for your reasons.” The focus has to be on the customer and his or her needs and motives; not yours. As Gitomer says, “Your reasons for selling are worthless if they don’t match the customer’s reason for buying.”

Additionally, it is important for Dealers to eliminate the element of risk for customers. If they perceive doing business with you as a risk, they will not buy. The AMSOIL Dealer Sales Department has spoken with many Dealers over the years about how their customers perceive the use of AMSOIL products to be a risk, especially with respect to extended drain intervals. The Dealer’s job is to eliminate this risk.

Study more on buying motives. While uncovering the buying motives of customers is hard work, it eliminates the salespeople who are not motivated enough to do the work. Ask customers why they buy from you. If there is a pattern, take note of it. Ask former customers or potential customers who have turned you down why they no longer or won’t purchase from you. If there is a pattern, be sure to change that behavior. Become a student of buying motives, and you will increase sales. “Find the motive and find the money,” says Gitomer. “Show me the motive and I will show you the sale!”

AMSOIL Hits the Road with 2010 Regional Fall Sales Meetings

AMSOIL will conduct a total of 19 Regional Fall Sales Meetings during a six-week period in September and October. The schedule includes seven Thursday night prime time meetings at various U.S. cities and 12 Saturday meetings in the AMSOIL distribution center cities.

2010 Regional Fall Sales Meetings Schedule
Spokane, WA - September 23
Nashua, NH - September 23
Portland, OR - September 25
Lancaster, PA - September 25
Superior, WI - September 25
Columbus, OH - October 2
Toronto, ON - October 2
Louisville, KY - October 7
Baton Rouge, LA - October 7
Santa Clara, CA - October 7
Richmond, VA - October 9
Arlington, TX - October 9
Las Vegas, NV - October 9
Denver, CO - October 21
Atlanta, GA - October 21
Wichita, KS - October 23
Chicago, IL - October 23
Orlando, FL - October 23
Edmonton, AB - October 30

Learn new sales strategies and skills. Find out about all the new improvements to the AMSOIL website. Be among the first to learn about exciting new AMSOIL products and the latest industry information on new oil specifications. In addition to the valuable training, attendees will be eligible for a 10 percent product rebate. Bring your AMSOIL business cards, and your name could be drawn for a prize. Each attendee will also receive a special “Action Pack” DVD, chock full of AMSOIL video sales tools.

Join the AMSOIL Regional Sales Managers and other corporate representatives at a meeting near you. For meeting times, specific location information and to pre-register, click the Register for the 2010 Fall Sales Meetings link in the Dealer Zone (under the Training tab), or pre-register by calling 1-800-777-7094 or e-mailing [email protected] Please provide the following information: location/date of the meeting you plan to attend, your name and spouse’s name (if attending), ZO number, phone number and e-mail address.

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Thursday, July 1, 2010

AMSOIL Price Adjustment

The rapidly increasing costs of lubricant base stocks and additives have been well-documented over the past few months. Although virtually all lubricant manufacturers implemented price increases in January and February, AMSOIL held off. More recently, lubricant manufacturers have implemented 6 to 10 percent price increases on finished products effective June and July. AMSOIL makes every effort to maintain the lowest prices possible and has delayed raising prices for as long as possible. Due to the ever-increasing costs of raw materials, however, AMSOIL is forced to implement a 3 to 6 percent price adjustment in the U.S. effective August 1. Due to fluctuations in the exchange rate, Canadian prices will remain unchanged at this time. Even with a minimal price adjustment, AMSOIL synthetic lubricants remain the best and most cost-effective choice on the market, saving customers money through extended drain intervals, reduced wear and maintenance and increased fuel efficiency.

Updated pricing information will be available no later than July 1 and can be accessed in the Product Pricing Interface in the Dealer Zone at For pricing effective August 1, select Future Pricing. Pricing files are available in either EXCEL or PDF formats.

Retail and commercial accounts will be notified of the impending price change through both an e-mail and the July Service Line. Servicing Dealers are also encouraged to inform their customers of the price change.

In order to facilitate communications like this from AMSOIL and allow access to important information such as pricing, ordering and product news, AMSOIL encourages Dealers to help their personally-sponsored Dealers, PCs and accounts register for their appropriate account zones. To do so, AMSOIL must have an accurate e-mail address in the Dealer, PC or account’s membership profile. To provide AMSOIL with an e-mail address or to update an e-mail address, use the “Forgot Password” link in the Account Zone area at and follow the instructions at the bottom of the window.

New Dominator® Coolant Boost Provides Effective Heat Transfer and Enhanced Corrosion Protection

Racers demand lower engine operating temperatures in order to achieve maximum efficiency and horsepower on the track, while the straight water coolant used by many racers opens engines up to damaging radiator and water pump corrosion. New AMSOIL Dominator® Coolant Boost (RDCB) provides racers and motorists with significantly lower engine operating temperatures, quicker engine warm-up times and advanced corrosion protection.

See the July Action News for more information.

New Biodegradable Hydraulic Oil Provides Outstanding Protection and High Biodegradability

New AMSOIL Biodegradable Hydraulic Oil (BHO) is an ISO VG 46, bio-based, anti-wear fluid designed to provide premium hydraulic fluid performance for demanding applications, while also effectively addressing biodegradability and low toxicity requirements. Its blend of high oleic oils, synthetic esters and customized additives not only protects hydraulic components against wear, but also protects the environment in the case of leakage or spills.

See the July Action News for more information.

Aging Vehicles Present Opportunity

According to research firm R.L. Polk and Co., the average vehicle age has increased steadily in recent years, increasing 15 percent over the last 10 years and 21 percent over the last 15 years. Brian Funke, R.L. Polk director of sales and client services, believes the aging vehicle population presents increased sales opportunities for the lubricant market. “Obviously for the oil lube market [this] is a great trend because the out-of-warranty period is longer, and people are wanting to service their vehicle a little bit longer because they are holding onto them longer,” said Funke. Polk research reveals motorists are also keeping their vehicles 56 percent longer than they were in 2001. “They were at 28 months on average in 2001 and are at 44 months now,” said Funke. “When people are holding onto their used vehicle that much longer, they’re going to be servicing their car better and more frequently.”

Polk also reported on recent shifts in recommended motor oil viscosities. The number of vehicles calling for a 5W-20 motor oil is up more than 7 percent since 2008, while the number of vehicles recommending 10W-30 is down 6 percent and the number of vehicles recommending 5W-30 is down 1.6 percent.