The Hotwire

Find Your Opportunity in the Installer Market

Around 75% of motorists rely on independent mechanics, quick lubes or other installers for oil changes — a number expected to grow as vehicle maintenance becomes increasingly complex. This makes it essential for every Dealer to establish at least one installer account to refer customers who don’t perform their own oil changes.

Installer accounts are businesses primarily focused on servicing vehicles rather than retail sales. Unlike retailers, they don’t have sales floors or product showrooms and sell few or no cases of oil over the counter. Instead, their product sales are typically included as part of the services they provide. Examples of installer accounts include oil-change shops, transmission and muffler repair centers and general-service garages.

See the March AMSOIL Magazine for more information.

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