AMSOIL is committed to providing the tools and resources needed for independent AMSOIL Dealers to succeed. To support these continued investments, we are increasing the annual Dealer fee to $100 in the U.S. and $130 in Canada effective July 1.
Why Are We Increasing the Dealer Fee?
We have not increased the Dealer fee since 2017. This adjustment reflects the rising costs of maintaining and enhancing the Dealer network, as well as our ongoing investments to empower your success. Here are just a few ways we’ve enhanced the value we provide to our Dealers:
- Dealer Zone – reporting tools and vital resources to support your Dealership.
- Expanded marketing investments and opportunities – promotions, marketing tools, co-op support and market research that help you reach more customers.
- Additional support resources – Customer Service, Dealer support, Technical Services and materials designed to grow your Dealership and drive success.
These enhancements ensure that AMSOIL Dealers receive a strong set of benefits and tools to remain competitive. Much like everything else, the cost to deliver those benefits is on the rise.
Automatic Dealership Renewal Discontinued
Unfortunately, the autopay renewal option has a persistent problem. Credit cards on file expire for many enrolled Dealers without the Dealer’s knowledge. As a result, renewal payment is not received, the Dealership is closed and the Dealer’s team, customers and accounts are reassigned to another Dealer. Many Dealers subsequently realize their Dealership has expired and contact us to request reinstatement. This generates a significant amount of administrative work every month, and it confuses customers and accounts. In addition, many Dealers do not realize that they must sign the Dealer agreement annually, even if they have prepaid their Dealer fees with an autopay or 5-year renewal. This also generates significant work and confusion each month.
Therefore, to streamline the renewal and Dealer agreement processes, we will no longer offer the autopay and 5-year prepaid Dealership renewal options starting on July 1. If you have selected the 5-year renewal option before that date, and you sign the Dealer agreement annually, your Dealership will still be in effect for the full five years. If you previously selected autopay, you will need to actively renew online beginning July 1.
Tremendous Opportunity, Tremendous Value
At $100 annually, an AMSOIL Dealership remains an unmatched value. Where else can you start a business for $100? If you’re earning Tier 4 profits, your Dealer fees are covered for the year if you sell just four cases of Signature Series Synthetic Motor Oil. Coincidentally, if you sold four cases of Signature Series to four new customers and you took Customer Certification training in the Dealer Zone, you’d then be Customer Certified and receive several new assigned customers from AMSOIL over the course of the next 12 months, earning commissions on each of their purchases.
We realize not everyone is earning Tier 4 profits, and that a $100 annual fee may mean an AMSOIL Dealership is not the best option for you. That’s OK! We appreciate the advocacy and passion of Dealers of all sizes. If the Preferred Customer Program makes more sense, we invite you to join. For a limited time, Dealers who purchased $500 or more in AMSOIL products in the past year can renew as a P.C. for free. Had these Dealers been P.C.s during the past year, they would have qualified for free P.C. renewal. We wanted to make that option available to Dealers who make the switch in light of the increased Dealer fee and in appreciation of their business.
We want everyone to get into the program that makes the most sense for them. The Dealer opportunity is for people who want to earn money for selling AMSOIL products and it is designed to support those efforts. The P.C. Program is designed for people who want the best value for buying AMSOIL products. Each is a great choice depending on your goal – to earn money, or to save money. This example illustrates the difference:
In the past 12 months, this Dealer spent $784 on products and shipping and earned $7. Assuming the same activity in the next 12 months, becoming a P.C. would save approximately $98.
1This Dealer’s personal purchases over the past 12 months exceeded $500, which would have qualified for free renewal as a P.C. For a limited time, we are offering free renewal as a P.C. to Dealers who spent $500 in the past 12 months at the time of renewal.
2Estimate based on wholesale price plus 5%. Actual prices may vary slightly.
3Assumes free shipping based on typical personal-use orders. Flat-rate shipping fees apply to orders less than $100 ($130 Can.).
Thanks again for your passionate support of AMSOIL.