The ALTRUM division has been part of AMSOIL for many years, providing high-quality nutritional supplement products to Dealers. Historically, ALTRUM products provided a unique opportunity for AMSOIL Dealers to improve their health while increasing monthly commissions or meeting qualification goals. It was never intended to be taken into the marketplace to compete with mainstream vitamin companies. Instead, it remained an ancillary consumable product for Dealers and their family or friends.
Today, the supplement industry has become increasingly challenging to navigate. Supply-chain issues have made sourcing some ingredients difficult or impossible. In addition, AMSOIL Dealers aren’t buying as many ALTRUM products as they used to, and sales have declined to the point where minimum order quantities required to efficiently manufacture these products are equal to an 18- to 24-month supply. That is unsustainable, and far too long to have perishable items on the shelf before ever reaching the end user.
As a result, and after considerable deliberation, we have made the difficult decision to cease operations of the ALTRUM division. Current ALTRUM inventory will be available for purchase while supplies last.
FAQ
Why is ALTRUM being discontinued?
Sales have declined substantially over the past several years, making it no longer possible to efficiently offer high-quality supplements. That, combined with the increasingly complex nature of the supplements industry, forced us to discontinue the ALTRUM division. This change will also allow us to keep our focus where it belongs: on the lubricants industry.
Does AMSOIL have a recommended replacement for the ALTRUM supplements I’ve been taking?
No, but there are some quality supplement options available on the market. Check with your doctor for recommendations that best suit your needs.
How long will ALTRUM products remain available?
ALTRUM products are available while supplies last. The ALTRUM website (ALTRUMOnline.com) will be updated regularly as various product supply sells out.
Are there any discounts available on remaining ALTRUM products?
No, ALTRUM products still hold the same health benefits and commission credit values they’re historically known for.