Now is a good time to remind your commercial, retail and installer accounts about the great perks they can receive based on purchases they make throughout the year.
December is also a great time to look at your reports in the Dealer Zone (Reports>Active Personal Customers). Do you have any accounts who are close to attaining a higher discount or co-op level? This provides an excellent reason to reach out and secure an order that puts that account over the threshold, saving them money in 2025.
Installer Discount Program
Installer discounts are based on the amount they purchase during the calendar year. Discounts are activated as soon as cumulative purchases reach the minimum threshold, and that discount is guaranteed for the full following year (January – December). Each installer’s 2025 discount will be based on the amount the installer purchased in 2024.
U.S. Annual Purchases Discount
$10,000 – $24,999.99 5%
$25,000 – $99,999.99 10%
$100,000+ 15%
Canada Annual Purchases Discount
$12,000 – $29,999.99 5%
$30,000 – $109,999.99 10%
$110,000+ 15%
Retail Co-op Program
Retail accounts earn co-op credit that can be applied to the costs of qualified advertising, literature, merchandising and promotional items. Co-op credit is earned with every product purchase throughout the year. All credit is awarded at the beginning of January the following year and expires on Dec. 31. The more an account buys in a year, the greater the co-op percentage earned. Co-op credit is earned according to the following scales:
Non-Installers
Total Annual Purchases Percentage Earned in Co-op Credit
$0 – $7,499 3%
$7,500 – $24,999 4%
$25,000 or more 5%
Installers
Total Annual Purchases Percentage Earned in Co-op Credit
$10,000+ 2% (up to $1,000)
Commercial Discount Program
Commercial discounts are based on the amount they purchase during the calendar year. Discounts are activated as soon as cumulative purchases reach the minimum threshold, and that discount is guaranteed for the full following year (January – December). Each commercial account’s 2025 discount will be based on the amount it purchased in 2024.
U.S. Annual Purchases Discount
$5,000 – $9,999.99 5%
$10,000+ 10%
Canada Annual Purchases Discount
$6,000 – $11,999.99 5%
$12,000+ 10%