We’re revising the Installer Program in October to target accounts that service vehicles, helping you attract new customers and build better relationships with your existing ones.
We performed extensive research into the installer market to identify their expectations from an oil supplier and how we can position the AMSOIL brand to maximize your success. Back in July 2020, we changed our Installer Program to offer volume discounts. While this update was successful with expanding our customer base and increasing our product presence with installers, we determined the program needed more strategic changes. Our previous success in the auto-service-center channel combined with our market analysis show strong potential for growth and long-term benefits in targeting the installer industry.
Our objective is to reward installer accounts that actively sell AMSOIL products and incentivize them to go all-in with AMSOIL. We want to be more than just an afterthought or bit player for these businesses – we want to be a valued, top-of-mind partner. To do this, we’ve developed three goals we want our brand to meet for businesses that service vehicles:
- Boost car count.
- Boost reputation.
- Boost sales per ticket.
See the September AMSOIL Magazine for more information.