Tuesday, November 1, 2022

New Reports for The Next 50

The reports section of the Dealer Zone has been upgraded to facilitate the new TN50 compensation plan. While some of your reports remain unchanged, a few new sections and features were added.

Check out your new reports in the Dealer Zone today. Log in at my.AMSOIL.com and click Reports on the left. Review the Help document for details about what’s included in the reports and how to use them to help manage your business.

See the November AMSOIL Magazine for an overview of the updates and changes we made to your dashboard.

AMSOIL 50th Anniversary Convention Lodging

The AMSOIL 50th Anniversary Convention is set for July 20-22 in Duluth, Minn. and Superior, Wis. Most events will be held at the Duluth Entertainment Convention Center (DECC). Transportation from the DECC to events held in Superior will be provided. AMSOIL has reserved room blocks in the following hotels to accommodate Dealers who will be traveling for the event. To make reservations in one of the room blocks, call the phone number provided under your selected hotel and let them know you are booking in the AMSOIL 50th Convention room block.

The Suites Hotel at Waterfront Plaza

325 South Lake Avenue, Duluth, MN 55802

Room rates: $169 - $334

Call: 218-727-4663

Holiday Inn & Suites

200 West First Street, Duluth, MN 55802

Room rates: $169

Call: 218-722-1202

Hampton Inn Duluth Canal Park

310 Canal Park Drive, Duluth, MN 55802

Room rates: $249 - $319

Call: 218-720-3000

Canal Park Lodge

250 Canal Park Drive, Duluth, MN 55802

Room rates: $259 - $349

Call: 218-279-6000

Days Inn Duluth Lakewalk

2211 London Road, Duluth, MN  55812  

Room rate: $218

Call: 218-728-5141

The Inn on Lake Superior

350 Canal Park Drive, Duluth, MN 55802

Room rates: $239.99 - $403.99

Call: 218-726-1111

Sheraton Duluth Hotel

301 East Superior Street, Duluth, MN 55802

Room rates: $199

Call: 1-888-627-8122 or click here to make reservations.

Pier B Resort Hotel

800 West Railroad Street, Duluth, MN 55802

Room rates: $259 - $279

Call: 218-481-8888

Commercial Training: We’re Getting Ready for 2023

The November and December commercial training sessions are canceled in order to develop new and exciting content and give you a break for the holidays. Be on the lookout later this year for an announcement regarding the first training of 2023. We will continue with the goal of helping you establish and grow your commercial business, and we will add new experiences to help drive your success. We’re looking forward to seeing you all in 2023.

Retail Co-op Program Reminder

Co-op credit earned by qualifying retail accounts expires at the end of the year. Check in with your accounts and remind them to use the co-op credit they’ve earned before it expires Dec. 31.

Retail accounts (not installers) earn co-op credit that can be applied to the costs of qualified advertising, literature, merchandising and promotional items. Co-op credit is earned with every product purchase throughout the year. All credit is awarded at the beginning of January the following year and expires on Dec. 31. The more an account buys in a year, the greater the co-op percentage earned. Co-op credit is earned according to the following scale:

$0 - $7,499                   3%

$7,500 - $24,999           4%

$25,000 or more            5%

New ALTRUM Zinc Plus

New ALTRUM Zinc Plus is formulated with L-OptiZinc,® a form of zinc complexed with amino acid methionine that helps the body better absorb and retain this important nutrient. Some research has shown zinc can decrease the length of a cold when taken as soon as symptoms present themselves. This highly bioavailable form of zinc helps support enzyme function and the immune system.

ALTRUM Zinc Plus contains 30 mg of zinc with copper immune support* in one daily capsule.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. Check with your physician when using prescription medications along with food supplements.

Source Info: Zinc - Mayo Clinic

Jeep World

Part 1: History of a Legend

When “jeeps” rolled off assembly lines and into battle during World War II, they were immediately loved by GIs and, soon after, the American people. In the 80 years since, that "thing" enthusiasts have for Jeeps* has remained strong. The brand still elicits a sense of freedom and adventure with its rugged style and off-road capability. Most Jeep enthusiasts take their vehicles further, modifying them to be even more capable. Jeep lovers tend to be enthusiasts – and enthusiasts make the best AMSOIL customers. Therefore, the Jeep world is full of potential if you understand it. To that end, we explore the history of the off-road legend.


See the November AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

U.S. Powersports & Racing Catalog (G3511)

Canadian Retail Program Catalog (G3521)

Canadian Automotive Catalog (G3550)

Beware of Ordering Scams

We have been made aware of several attempts by scam artists to target AMSOIL Dealers while posing as legitimate companies, including recent attempts by someone posing as a representative from Pfizer. It is important to be wary of scam attempts during the ordering process. If an opportunity seems too good to be true, it may be a scam. Be wary of the following warning signs:

• Unusually large orders or unusual product selection

• Email domain name doesn’t match the legitimate company’s website address

• Names on the account, credit card or shipping address don’t match

• Multiple orders with different shipping addresses

• Multiple payment methods used or offered

• “New” businesses with no online presence

• Price isn’t an issue and registering as a customer is too inconvenient

• Caller ID is different than phone number used on account

• Speed is important

• Unusual shipping locations, including trucking company depots, storage facilities, vacant buildings, apartments and package-forwarding services

• Retail businesses (resellers) that aren’t concerned about paying sales taxes

While there can be legitimate reasons for some of these unusual situations, Dealers are well-advised to perform additional research. A couple minutes of online research by name, business name, address and telephone number can usually confirm whether an opportunity is legitimate. Asking customers a few questions about the type of business, how products will be used, who is the end customer and billing details associated with credit cards can also be helpful. Consumers are used to providing this type of information, and these questions can help identify fraudulent activities. If you have doubts, do more research, decline the opportunity and advise AMSOIL/others to look out for similar activities.

Do not rely on credit card authorization processes to determine if payment is valid. Transactions with stolen credit cards will be authorized until the theft or fraudulent activity is identified, but credit/debit card companies will charge back merchants for all fraudulent charges. In some cases this can take 90 or more days after the sale. At this point, there is little chance of retrieving products or identifying the customer.

Protect yourself and your Dealership by doing your homework and knowing who you’re selling to. Remember, it is your responsibility to avoid selling products to another Dealer’s protected customers and to ensure your customers aren’t attempting to pass stolen credit cards or resell products online.

Visit The AMSOIL Inside Track

The AMSOIL Inside Track provides a single destination for how-to videos, customer testimonials, blog posts, product news, racing/events information and more. Be sure to add The Inside Track to your favorites and check frequently. We add new content every week and it’s a great source of marketing material for your social media accounts and website. Email or text content directly to customers and prospects using Dealer-number transferring links to ensure you receive credit for all registrations and sales.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Wings of Passage

In Memoriam


July 5, 2015


Bakersfield, Calif.


July 15, 2017


San Antonio, Texas


May 25, 2020


Bakersfield, Calif.


Jan. 18, 2022


Alden, Minn.


March 12, 2022


Cranbrook, BC


March 20, 2022


Cedar, Minn.


April 28, 2022


Portsmouth, Ohio


June 21, 2022


Menomonee Falls, Wis.


July 6, 2022


Oxford, Mich.


July 8, 2022


Littlerock, Calif.


July 16, 2022


Moriarty, N.M.


July 30, 2022


Gainesville, Ga.


Aug. 21, 2022


Nashville, Ill.


Oct. 9, 2022


Newnan, Ga.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880