Still Climbing

Brad Lovell entered his first rock-crawling competition in 2004. Now, almost two decades later, Lovell has proven himself to be...

October 3, 2022

Brad Lovell entered his first rock-crawling competition in 2004. Now, almost two decades later, Lovell has proven himself to be one of the most successful and versatile off-road racers in history. The championship-winning rock crawler adapted to win championships in Ultra 4, short-course and off-road desert racing. In all, Lovell has amassed nine season championships and more than 35 race victories, which earned him the honor of Dirt Sports Driver of the Year in 2012. He’s taken that versatility into trophy trucks, taking to the desert to compete in events like the Mint 400 and Baja 500. In 2020, Lovell claimed the Every Man Challenge title at King of the Hammers, solidifying his status as one of the best in the sport.

This month, Lovell is officially assuming legend status as an inductee into the Off-Road Motorsports Hall of Fame. But don’t expect the new title to put Lovell into retirement mode. Experience brings certain advantages – and Lovell hasn’t lost his drive to win races.

See the October AMSOIL Magazine for more information.