Monday, October 3, 2022

The Next 50 Compensation Plan is Now Live

The wait is over. The Next 50 (TN50) compensation plan, the biggest and most exciting improvement to the Dealer opportunity in decades, is now in effect.

Following more than a year of research that involved industry experts and hundreds of hours of interviews with current and former Dealers, we developed the TN50 plan to meet the following goals:

• Simpler to understand and explain

• Pay new Dealers more

• Pay more closer to the sale

By introducing a simpler compensation plan that meets these goals, we hope that you’ll register and retain more active, successful Dealers. That adds up to more Dealers selling more products, growing the pie for everyone over the long term.

See the October AMSOIL Magazine for more information.

Changes in the Dealer Zone for the Launch of the TN50 Compensation Plan

Several online adjustments will be taking place to facilitate the launch of the TN50 compensation plan. Here's what you can expect to see in the Dealer Zone in the upcoming weeks:

Oct. 1-3 – A new volume transfer form will be available in the Dealer Zone and new volume transfer features will become available in the Dealer Business System (DBS). Volume transfers for Dealer-to-Dealer sales that occurred in September can be submitted as they have in the past; however, volume transfers for sales in the month of October must be submitted on the new transfer form or through the DBS.

Oct. 1-11 – Group volume and estimated earnings for the month of October will be unavailable in Dealer Zone reporting as we prepare to launch new earnings calculation software and reports for the TN50 compensation plan.

Oct. 12 – New reports will be available in the Dealer Zone. The reports will allow Dealers to monitor month-to-date progress and estimated earnings for both the Legacy and TN50 compensation plans.

Oct. 17 – A new section will be added to reports allowing Dealers to view their category and level in the sales achievement program as well as year-to-date progress toward higher levels of achievement.

We appreciate your patience as we implement these exciting changes.

Meet AMSOIL President Bhadresh Sutaria

Bhadresh Sutaria joined AMSOIL in 2016 as chief financial officer, bringing deep expertise in general management, strategy, financial and business analysis, accounting, treasury and more. Bhadresh holds an MBA from Kellogg School of Management of Northwestern University. He has held leadership roles in general management, finance, sales, IT and operations at multiple organizations, including Monsanto,* Mascon,* YRC Worldwide* and Pearson.* He is passionate about business performance management, business transformation and innovation.

“When I first learned about AMSOIL, I was very intrigued,” said Bhadresh. “Here is a company with so many unique qualities going to battle against some of the biggest companies in the world and winning. After meeting Alan [Amatuzio] and Dean [Alexander], I couldn’t wait to join the team. Having partnered with them and the rest of the strategic leadership team at AMSOIL the past 6 years, I’m thrilled to step into the president role and try to further Alan’s vision. AMSOIL makes the best products and offers an amazing opportunity for people to earn money selling those products. I am going to use my expertise in partnership with other leaders at AMSOIL to drive continued growth through the Dealer network.”

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Defeating Foam

Whenever a rotating assembly is submerged in an oil bath, air bubbles, otherwise known as foam, form on the fluid surface. For example, the crankshaft in engines can create foam in motor oil, while differentials can create foam in gear oil. In motorcycles, shared-sump transmissions, where the transmission and engine use the same oil, are good at creating foam. Foam in hydraulic lifters can create valvetrain noise because the foam is made of air that compresses and creates lash in the valvetrain. Foam can lead to poor component protection and ultimately mechanical damage. That’s why controlling foam is a critical part of lubricant formulation.

See the October AMSOIL Magazine for more information.

Still Climbing

Brad Lovell entered his first rock-crawling competition in 2004. Now, almost two decades later, Lovell has proven himself to be one of the most successful and versatile off-road racers in history. The championship-winning rock crawler adapted to win championships in Ultra 4, short-course and off-road desert racing. In all, Lovell has amassed nine season championships and more than 35 race victories, which earned him the honor of Dirt Sports Driver of the Year in 2012. He’s taken that versatility into trophy trucks, taking to the desert to compete in events like the Mint 400 and Baja 500. In 2020, Lovell claimed the Every Man Challenge title at King of the Hammers, solidifying his status as one of the best in the sport.

This month, Lovell is officially assuming legend status as an inductee into the Off-Road Motorsports Hall of Fame. But don’t expect the new title to put Lovell into retirement mode. Experience brings certain advantages – and Lovell hasn’t lost his drive to win races.

See the October AMSOIL Magazine for more information.

Commercial Training: Bulk Storage Challenges and Options

The October commercial training session will return to a more technically focused subject, the challenges and options for bulk storage. It is designed to provide you with more real-world tools to master and use when identifying and assessing a customer’s lubricant-dispensing needs. This knowledge can provide you with increased confidence and success when speaking with commercial customers. We will be joined by Project Manager, Customer Solutions Andy Olson and Program Development Manager Lacy Almonte to lead this training.

The meeting is scheduled for Wednesday, Oct. 19 at 11 a.m. Central. Use this link to join the meeting at the scheduled time:

Click here to join the meeting

Meeting ID: 239 496 854 315
Passcode: MYeFBf

Or call in (audio only):

+1 920-393-7463, 885082470#

Phone Conference ID: 885 082 470#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All commercial training recordings are available in the Dealer Zone (Digital Library>Videos>Commercial Account Training).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on Oct. 19.

Direct Jobber Monthly Fee Eliminated

For decades, AMSOIL Direct Jobbers have been charged a $25 monthly fee to help cover the administrative costs of managing volume transfers, commission payments and other general services. Through the years at AMSOIL we have developed greater efficiencies and more automation that has reduced the amount of manual processes required to handle these tasks. Therefore, we are eliminating this fee. Direct Jobbers will no longer be charged the $25 monthly fee after the September commission period.

New Dallas Distribution Center Opens Oct. 24

The current Dallas Distribution Center will close Friday, Oct. 21 at noon. It will re-open at its new location Monday, Oct. 24 at 9 a.m.

New address:

4851 South Collins St. STE 125

Arlington, TX 76018

Click to enlarge

New Commercial Account Resource Available – Commercial Questionnaire

The new AMSOIL Commercial Questionnaire is now available in the Commercial Business Tools section of the Dealer Zone (Business Tools>Commercial Business Tools>Commercial Questionnaire). It’s a great tool to download, print and take notes on when meeting with potential commercial customers. The questions are designed to get your prospects talking about their business and improvements they’d like to make. The information you collect on the form can feed into the AMSOIL Cost Calculator and help you build a case for improving the prospect’s profitability. Be sure to reach out to the Commercial Team if you have any questions.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

U.S. Factory-Direct Catalog (G100)

Canadian Factory-Direct Catalog (G300)

U.S. Commercial Program Catalog (G3469)

Canadian Commercial Program Catalog (G3474)

U.S. Wholesale Price List (G3500)

AMSOIL Dealer Profit List (G3501)

Canadian Powersports & Racing Catalog (G3512)

U.S. Retail Program Catalog (G3520)

U.S. Automotive Catalog (G3549)

Canadian Wholesale Price List (G8500)

Visit The AMSOIL Inside Track

The AMSOIL Inside Track provides a single destination for how-to videos, customer testimonials, blog posts, product news, racing/events information and more. Be sure to add The Inside Track to your favorites and check frequently. We add new content every week and it’s a great source of marketing material for your social media accounts and website. Email or text content directly to customers and prospects using Dealer-number transferring links to ensure you receive credit for all registrations and sales.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Wings of Passage

In Memoriam


Nov. 17, 2020


Mojave, Calif.


June 28, 2021


Forks, Wash.


Feb. 2, 2022


Brampton, ON


April 1, 2022


Seminole, Fla.


May 11, 2022


Arizona City, Ariz.


June 23, 2022


Grandville, Mich.


July 4, 2022


Minnesota Lake, Minn.


Aug. 24, 2022


Leland, N.C.


Aug. 25, 2022

Direct Dealer

Clayton, N.C.


Sept. 4, 2022


Springville, Calif.


Sept. 6, 2022


Centerville, Kan.


Sept. 7, 2022


Clarksville, Tenn.


Sept. 13, 2022

Direct Dealer

Hector, Minn.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880