Thursday, September 1, 2022

New Viscosities Deliver Upgraded Protection for More ATVs and UTVs

Available in early September, new AMSOIL 10W-30 Synthetic ATV/UTV Motor Oil and 5W-40 Synthetic ATV/UTV Motor Oil provide expanded protection for hard-working and performance ATVs and UTVs, including those made by Honda,* Can-Am* and Kawasaki.*

• Outstanding protection when used for racing, hauling, plowing or conquering tough terrain

• Formulated without friction modifiers to promote smooth shifting and positive clutch engagement

• Fights rust and corrosion

• All-season formula performs in extreme heat and cold

• Wet-clutch compatible


• Use AMSOIL 10W-30 Synthetic ATV/UTV Motor Oil (AUV30) in ATVs and UTVs that require a 10W-30 oil, including those made by Honda.

• Use AMSOIL 5W-40 Synthetic ATV/UTV Motor Oil (AUV54) in ATVs and UTVs that require a 5W-40 oil, including those made by Can-Am and Kawasaki.

See the September AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

U.S. Price Adjustment on Kegs, Aerosols Effective Oct. 1

Prices for most products will hold the line.

We are holding prices at current levels for most products, helping Dealers and customers weather general inflation pressures in the market. We are implementing a minimal price adjustment on aerosols and 16-gal. kegs in the U.S. effective Oct. 1. Canadian prices will remain unchanged. Commissions will also be adjusted.

Why Are We Adjusting Prices?

We are continuing to face rising raw-material, additive, labor and freight costs. While we are absorbing these increased costs and holding the line on pricing for the vast majority of products, we must implement a price adjustment on aerosol products and 16-gal. kegs.

Our competitors have also issued multiple price increases. We take price increases seriously and only make adjustments when necessary. Aerosol products will increase by an average of 4.8% and 16-gal. kegs will increase by an average of 12%, with some products increasing less and others increasing more.

Accessing Updated Pricing 

Updated pricing information is available in the Pricing Lookup in the Dealer and Account Zones. To access pricing effective Oct. 1, select a product type in the menu, then select “Future Pricing.” The AMSOIL Wholesale Price List (G3500, G8500) and catalogs (Factory-Direct [G100, G300], Automotive [G3549, G3550], Powersports & Racing [G3511, G3512], Commercial Program [G3469, G3474], Retail Program [G3520, G3521]) are available with updated pricing in the Dealer Zone. Printed versions will be available as soon as possible. A printed U.S. Wholesale Price List will be included with the September AMSOIL Magazine for U.S. Dealers. We will notify your retail and commercial accounts of the price adjustment and include a U.S. Wholesale Price List in the September Service Line. We encourage you to follow up with them in person as well.

The Next 50 Compensation Plan Coming Oct. 1, 2022

The wait is almost over. The Next 50 (TN50) compensation plan, the biggest and most exciting improvement to the Dealer opportunity in decades, will take effect Oct. 1, 2022.

Following more than a year of research that involved industry experts and hundreds of hours of interviews with current and former Dealers, we developed the TN50 plan to meet the following goals:

• Simpler to understand and explain

• Pay new Dealers more

• Pay more closer to the sale

By introducing a simpler compensation plan that meets these goals, we hope that you’ll register and retain more active, successful Dealers. That adds up to more Dealers selling more products, growing the pie for everyone over the long term.

See the September AMSOIL Magazine for more information.

The Coolant Life

Coolant is a hard-working fluid. Heat produced by combustion must be removed to prevent overheating. Some of that heat escapes with the exhaust and some is absorbed by the engine block. But to keep heat within the engine’s operating temperature range, coolant must be pumped through the engine to the radiator, where excess heat can be dissipated.

Besides aiding engine-temperature regulation, a quality coolant will also protect against:

• Corrosion that damages metal components.

• Scaling that interferes with heat transfer.

• Cavitation and pitting that damage cylinder liners (heavy-duty applications).

See the September AMSOIL Magazine for more information.

Commercial Training: Have a Plan for Acquiring New Commercial Business

The September commercial training session will focus on the continued theme of growing your commercial business. It is designed to provide you with more real-world tools to master and use when identifying and closing new commercial business. This knowledge can provide you with increased confidence and success when speaking with commercial customers.

The meeting is scheduled for Wednesday, Sept. 14 at 11 a.m. Central. Use this link to join the meeting at the scheduled time:

Click here to join the meeting

Meeting ID: 296 613 068 448
Passcode: nEpF9U

Download Teams

Join on the web

Or call in (audio only):


+1 920-393-7463,,497948933#


Phone Conference ID: 497 948 933#

Mark your calendar. We look forward to seeing you on Sept. 14.

Aerosol Product Packaging

The following AMSOIL aerosol product packaging will transition from cans with sticker labels to litho-printed cans (design printed directly on the can). While the aerosol-can shapes and caps will also change, product sizes and formulas will remain the same. Product with new litho-printed labels will be introduced as existing inventory is depleted, but Dealers and customers can expect to start noticing the new litho-printed labels in October.

Heavy-Duty Degreaser

Engine Degreaser

Silicone Spray

Miracle Wash

Chain Lube

Glass Cleaner

Heavy-Duty Metal Protector

Metal Protector


Brake & Parts Cleaner

Power Foam

Fair Handouts and Data Sheets to be Available On-Demand Only

AMSOIL fair handouts will be converted to a one-page, flyer format. The flyers and all AMSOIL data sheets will be available on-demand only through the AMSOIL Print Center effective Oct. 1, 2022. Digital printing technology allows us to make this transition and continue to quickly provide high-quality sales tools for Dealers. The existing inventory of data sheets and fair handouts will be available while supplies last. PDF versions will remain available for download in the Dealer Zone.

Access the AMSOIL Print Center through the Dealer Zone (Business Tools>Marketing Your Dealership>AMSOIL Print Center). Literature items in the Print Center are available for Trade Show Co-op. Eligible participants will be issued promo codes that can be used for reduced pricing on their orders.

AMSOIL Installer Kit Discontinued

The AMSOIL Installer Kit (G250 U.S., G8250 Can.) is discontinued due to declining sales. It remains available as supplies last.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

AMSOIL Product Catalog (G290)

OE Synthetic Motor Oil Data Sheet (G3404)

Visit The AMSOIL Inside Track

The AMSOIL Inside Track provides a single destination for how-to videos, customer testimonials, blog posts, product news, racing/events information and more. Be sure to add The Inside Track to your favorites and check frequently. We add new content every week and it’s a great source of marketing material for your social media accounts and website. Email or text content directly to customers and prospects using Dealer-number transferring links to ensure you receive credit for all registrations and sales.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Wings of Passage

In Memoriam


Jan. 18, 2022


Camp Wood, Texas


April 2, 2022


Merry Hill, N.C.


June 5, 2022


Pawtucket, R.I.


July 1, 2022


Suffolk, Va.


July 28, 2022

Regency Gold Direct Jobber

Cambridge, Wis.


July 28, 2022


Goldsboro, N.C.


Aug. 29, 2022


Chambersburg, Pa.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880