Friday, July 1, 2022

Picking Up Speed

Preferred Customer Program gains momentum following enhancements.

Last fall, the AMSOIL Preferred Customer Program was overhauled to improve customer acquisition, retention, share of wallet and loyalty. Now, just over six months after launching the new program, the results are in: The AMSOIL Preferred Customer Program is rapidly meeting those goals and showing no signs of slowing. With its sharper focus on benefits that customers value most, the program is providing a strong tool to help Dealers grow and retain customers.

See the July AMSOIL Magazine for more information.

A Step-by-Step Guide to Dealer-Number Transferring Links

Sharing a link to or The Inside Track? Make sure it has your Dealer number attached with a Dealer-number transferring link.

Dealer-number transferring links are URLs to corporate AMSOIL webpages with your Dealer number attached. These links allow you to direct prospective customers and Dealers to the information they need while also keeping them connected to you as a Dealer and ensuring you receive commissions on any purchases they make during their visit.

See the July AMSOIL Magazine for more information and instructions for making your own Dealer-number transferring links.

Truck, Chassis and Equipment Grease & Off-Road Grease Large Package Sizes Available for Purchase

AMSOIL Synthetic Polymeric Truck, Chassis and Equipment Grease (GPTR1, GPTR2) and AMSOIL Synthetic Polymeric Off-Road Grease (GPOR1, GPOR2) large-package sizes (35-lb. lugs, 120-lb. kegs and 400-lb. drums) are now available for purchase, although some still carry purchase restrictions. Supplies of grease cartridges continue to be delayed due to supply-chain issues. We are working to resolve this issue and plan to have a solution in place shortly. Stay tuned to the Dealer Zone for updates.

Diesel Oil Status

If you’ve browsed the automotive section of your local retailers lately, you’ve likely noticed a lot of bare shelves – particularly in the diesel oil section. You may have also noticed an increase in inquiries from new customers and accounts looking for diesel oil because they can’t find it elsewhere. Recent podcasts and articles published online have made wild claims about the state of the diesel oil market, even predicting that diesel oil will be unavailable for a full year. All of these factors have worked together to create a state of uncertainty, and for some people, even panic.

Here’s the straight scoop: There are issues affecting the diesel oil market and the supply chain of raw materials supporting the production of diesel oil remains unstable. This is not new. We have been battling these issues for more than a year and have successfully maintained a steady supply of diesel oil and supported sales growth in the diesel market. Thanks to the diligence and creativity of our corporate team, we will be able to support our current sales trajectory for the foreseeable future. The greatest threat to our ability to maintain a steady supply of diesel products is panic buying. If Dealers, customers and accounts start buying high volumes of diesel oil out of fear of a pending shortage, they will create a shortage. If everyone maintains their typical buying habits, we should have minimal issues maintaining our supply of AMSOIL diesel oils.

There is a great deal of misinformation out there. Some of the purported “news” articles and podcasts are filled with falsehoods and half-truths. The supply-chain issues plaguing the production of diesel oils are not new. In fact, AMSOIL is in a stronger position today than we were a year ago. While those issues are real and will continue for some time, there is no truth to reports of additive manufacturers shutting down or predictions of diesel oil being unavailable for a year or more. Again, the only way those predictions come true is if everyone panics and buys a year’s supply of diesel oil (see the toilet-paper shortage in 2020). Therefore, we are asking you to maintain the status quo. Continue buying and selling diesel oils as you normally would. Take advantage of new business as it comes your way, but do not purchase or support the purchase of abnormally large quantities or we will be forced to limit quantities available for purchase.

Another Win for Consumer Freedom

Some original equipment manufacturers (OEMs) still push the false narrative that consumers must use the OEM brand of parts and lubricants in their vehicles and equipment to maintain their warranties. We and our Dealers continue to fight this narrative, and the U.S. Federal Trade Commission (FTC) is on our side.

In June, the FTC took action against motorcycle manufacturing company Harley-Davidson* for using terms in its 2021 limited warranty that suggested the warranty would be void if consumers used independent parties for parts or repairs instead of Harley-Davidson and its authorized dealers:

“Genuine Harley-Davidson parts are engineered and tested specifically for use on your motorcycle. Insist that your authorized Harley-Davidson dealer uses only genuine Harley-Davidson replacement parts and accessories to keep your Harley-Davidson motorcycle and its limited warranty intact.”

Harley-Davidson has been ordered by the FTC to fix its limited warranty to recognize the right to repair and to notify consumers that their warranties will remain in effect even if they use a different brand of parts.

In America, the federal Magnuson Moss Warranty Act protects consumers’ freedom to choose the brand of parts and lubricants they think is best.

  • It is illegal to tie warranty coverage to whichever brand of parts or lubricants you use. Manufacturers that do so must provide the parts or lubricants free of charge.
  • You have the freedom to choose how you protect your vehicles and equipment, including use of products formulated for extended drain intervals.
  • Manufacturers can’t deny warranty coverage without showing the aftermarket part or lubricant caused a failure.

If you've had a motorcycle, UTV, snowmobile or other dealership pressure you into buying the manufacturer's brand of parts or lubricants to avoid losing your factory warranty, contact the FTC at Remember, Dealers cannot file complaints on behalf of their customers; the customers need to file them on their own.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Commercial Training: Focus on Reducing Cost of Ownership

When you find prospects who understand how AMSOIL products can lower their costs, their eyes light up. AMSOIL cost per gallon becomes less significant because they see the larger savings AMSOIL products can bring to their businesses. Finding high-potential prospects and getting to this point requires a plan and asking good questions. Our July commercial training session will walk through that process.

The meeting is scheduled for Wednesday, July 20 at 11 a.m. Central. Use this link to join the meeting at the scheduled time:

Click here to join the meeting

Or call in (audio only):


 +1 920-393-7463,,39323311#

Phone Conference ID:  393 233 11#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All commercial training recordings are available in the Dealer Zone (Digital Library>Videos>Commercial Account Training).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on July 20.

MANN-FILTER Price Adjustment

Effective July 1, MANN-FILTER has implemented an average 15.1% price increase on its filters due to increased raw-material costs.

FFK60 Fuel Filter Discontinued

The FFK60 Fuel Filter for Ford* 6.0L Diesel Power Stroke* truck applications is discontinued and available while supplies last. Use the WIX 33899 Fuel Filter as a replacement going forward.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:

[email protected]



Communications Department

Attn: Letters

925 Tower Ave.

Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

Spanish Factory-Direct Catalog (G100S)

Oil Analyzers Brochure (G2047)

AMSOIL Synthetic Polymeric Off-Road Grease Data Sheet (G2698)

AMSOIL Synthetic Polymeric Truck, Chassis and Equipment Grease Data Sheet (G2762)

AMSOIL Engine and Transmission Flush Data Sheet (G2763)

AMSOIL Synthetic Dirt Bike Oil Data Sheet (G3324)

AMSOIL Synthetic ATV/UTV Motor Oil Data Sheet (G3334)

AMSOIL Synthetic ATV/UTV Transmission & Differential Fluid Data Sheet (G3336)

Installer Brochure (G3401)

OE Synthetic Motor Oil Fair Handout (G3407)

Visit The AMSOIL Inside Track

The AMSOIL Inside Track provides a single destination for how-to videos, customer testimonials, blog posts, product news, racing/events information and more. Be sure to add The Inside Track to your favorites and check frequently. We add new content every week and it’s a great source of marketing material for your social media accounts and website. Email or text content directly to customers and prospects using Dealer-number transferring links to ensure you receive credit for all registrations and sales.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Wings of Passage

In Memoriam


Feb. 11, 2022


Republic, Mo.


Feb. 23, 2022


New Glarus, Wis.


April 17, 2022

Direct Jobber

Fresno, Calif.


June 20, 2022


Marengo, Ill.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880