Friday, October 1, 2021

Tips for Grabbing a Prospect’s Attention

The digital world has shortened our collective attention span. Most people have become desensitized to prepackaged marketing pitches. If you launch into what sounds like a scripted sales pitch, their eyes will glaze over.

When attempting to pique someone’s curiosity about AMSOIL products or registering as a Dealer, give yourself no more than 10 seconds. Provide enough detail to provoke follow-up questions. Your goal is a conversation, not a monologue.

See the October AMSOIL Magazine for guidelines on capturing a prospect’s attention.