The digital world has shortened our collective attention span. Most people have become desensitized to prepackaged marketing pitches. If you launch into what sounds like a scripted sales pitch, their eyes will glaze over.
When attempting to pique someone’s curiosity about AMSOIL products or registering as a Dealer, give yourself no more than 10 seconds. Provide enough detail to provoke follow-up questions. Your goal is a conversation, not a monologue.
See the October AMSOIL Magazine for guidelines on capturing a prospect’s attention.
