Last year, COVID-19 canceled races, shut down series and prevented fans from visiting tracks around the U.S. and Canada. The unprecedented situation reinforced the importance of considering more than attendance figures when determining how best to allocate marketing dollars on racing. Fortunately, when we assess these opportunities, we consider social-media reach, marketability and content opportunities in addition to attendance and viewership.
See the September AMSOIL Magazine to learn how we’re raising brand awareness through racing this season to support your sales efforts.
