Thursday, July 1, 2021

Targeting Installers with European Motor Oil

Sales of European vehicles have continued to climb in recent years. Meanwhile, AMSOIL 100% Synthetic European Motor Oil provides protection and performance that meets or exceeds the standards of European vehicle manufacturers.

Even with segment growth and outstanding AMSOIL products in your corner, capturing revenue from this market requires using strategies grounded in the characteristics of the European auto enthusiast. Armed with the right knowledge, it is possible to select likely prospects, start conversations with them, effectively convey the advantages of using AMSOIL products and forge lucrative, ongoing business relationships.

See the July AMSOIL Magazine for more information.

Complete New Dealer Basic Training

Our latest investment in the Dealer opportunity is now available – Dealer Basic Training. It provides the knowledge you need to effectively sell our products and programs, boosting your revenue.

Intuitive and easy to use

Training is divided into four modules:

• Customer Basic Training (Prerequisite)

• Sponsor Basic Training

• Retail Basic Training

• Commercial Basic Training

Complete Customer Basic Training first, which includes the foundational info needed to build a Dealership. Then complete the remaining three modules in any order you prefer.


Each module is made up of several short videos and a knowledge check. A module takes less than an hour to complete. Work on training anytime, anywhere on your device.

Get started now

Dealer training is a great way to help new Dealers start strong while providing an excellent refresher for existing Dealers. Log in to the Dealer Zone ( now and click the AU Online icon to get started.

Commercial Training: Fleet Industry

The July commercial training session will cover the fleet industry and focus on common industry problems and AMSOIL solutions. We will be joined by Sr. Market Coordinator, Automotive B2B & HD On-/Off-Road Brett Granmo and Market Manager, Automotive B2C Alex Thompson to discuss these topics. We plan time for questions at the end of the presentation.

The meeting is scheduled for Wednesday, July 14 at 11 a.m. Central. Use this link to join the meeting at the scheduled time:

Click here to join the meeting

Or call (audio only):


 +1 920-393-7463,,942551279#


Phone Conference ID: 942 551 279#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on July 14.

New Security Measure Added to and

We have implemented a new captcha system on and A captcha is a quick test used to make sure the website visitor is human and not spamming or data extraction software. You may be asked to complete a captcha when visiting or This added security measure is part of our ongoing effort to provide a safe online experience for Dealers, customers and accounts.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:

[email protected]



Communications Department

Attn: Letters

925 Tower Ave.

Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

Factory-Direct Catalog U.S. (G100)

Factory-Direct Catalog Canada (G300)

XL Synthetic Motor Oil Data Sheet (G1404)

20W-50 Synthetic V-Twin Motorcycle Oil Data Sheet (G2090)

Oil and Bypass Filters Brochure (G2202)

Lawn & Landscape Professionals Fair Handout (G2508)

Synthetic Polymeric Off-Road Grease Data Sheet (G2698)

Briggs & Stratton Chose AMSOIL Flyer (G2956)

100% Synthetic European Motor Oil Data Sheet (G3395)

U.S. Installer Price List (G3402)

Synthetic Firearm Lubricant & Firearm Cleaner Data Sheet (G3430)

Signature Series Max-Duty Synthetic Diesel Oil Data Sheet (G3467)

Commercial Program Catalog U.S. (G3469)

Commercial Program Catalog – Canada (G3474)

Dealer Profit List (G3501)

Powersports & Racing Catalog – Canada (G3512)

Retail Program Catalog – U.S. (G3520)

Retail Program Catalog – Canada (G3521)

Automotive Catalog – U.S. (G3549)

Automotive Catalog – Canada (G3550)

Why Buy Signature Series? Flyer (G3576)

Canadian Installer Price List (G8402)

Canadian Wholesale Price List (G8500)

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam


Oct. 28, 2020


San Diego, Calif.


Dec. 9, 2020


Albany, La.


Jan. 30, 2021


Everson, Wash.


Feb. 8, 2021


Sinking Spring, Pa.


Feb. 9, 2021


Fremont, Calif.


May 5, 2021


Millheim, Pa.


May 17, 2021


Spragueville, Iowa


June 20, 2021

Regency Direct Jobber

Newberry Springs, Calif.


June 23, 2021


Luverne, Minn.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880