In August 2020, AMSOIL President & CEO Alan Amatuzio announced the development of a new AMSOIL Industrial business unit that will pursue business-to-business (B2B) sales opportunities to original equipment manufacturers (OEMs) and large industrial operations. Together, the AMSOIL Industrial focus on complex, high-liability industrial sales and the Dealer focus on enthusiasts, installers, retailers and commercial businesses will deliver the diversification and strength to secure the future for AMSOIL for the next 50 years.
Soon we will launch a new website to support AMSOIL Industrial. The new website is an important tool for helping build AMSOIL INC. by communicating the capabilities and value proposition of AMSOIL Industrial to targeted audiences.
If you missed the introduction of AMSOIL Industrial, you can read about it on page 4 of the August 2020 edition of AMSOIL Magazine. As our partners, you should be aware of our company goals and strategies, and one of our top goals each fiscal year is to grow the company. Doing so increases the company’s strength, which serves the purpose of helping Dealers be successful and ensuring AMSOIL remains strong for decades to come. As highlighted in Alan Amatuzio’s message last August, the industrial/OEM market represents approximately 50% of all lubricants sold. Strengthening the company means we must be more active in this vital market, and the AMSOIL Industrial division is a big step in that direction.
This is an exciting development and represents a milestone for AMSOIL. We’re heading in the right direction and continuing to grow despite the economic challenges many companies still face. This bodes well for your business and the Dealer opportunity.
