Wednesday, May 26, 2021

Price Adjustment Effective June 1

We are implementing a minimal price adjustment in the U.S. and Canada effective June 1.

Why Are We Adjusting Prices?  

We are continuing to face rapidly rising raw-materials costs. The COVID-19 pandemic, the February ice storm in the Gulf Coast and other global factors have disrupted the supply and demand for raw materials in unprecedented ways. We are receiving increases on a daily and weekly basis. Everything has been affected, from the base oils and additives used to formulate lubricants to the cardboard and plastic used to create lubricant packaging.

Our competitors have all issued multiple price increases to their distributors due to the rising costs of additives, base oils, steel, plastics and freight. While we are continuing to work hard for you and our customers to keep pricing down, we are forced to adjust prices as well to keep up with rising costs. These adjustments have been made as minimal as possible and with a sharp eye on our position within the market. Click here for answers to some frequently asked questions about the June 2021 price adjustment.

Accessing Updated Pricing  

Updated pricing information is available in the Pricing Lookup in the Dealer and Account Zones. The AMSOIL Wholesale Price List (G3500, G8500) and catalogs (Factory-Direct [G100, G300], Automotive [G3549, G3550], Powersports & Racing [G3511, G3512], Commercial Program [G3469, G3474], Retail Program [G3520, G3521]) are available with updated pricing in the Dealer Zone. Printed versions will be available as soon as possible. We will notify your retail and commercial accounts of the price adjustment and include a Wholesale Price List in a June Service Line.

New 15W-50 Viscosity Joins Synthetic Small-Engine Oil Family

Available June 1, new 15W-50 Synthetic Small-Engine Oil is the newest addition to the AMSOIL Synthetic Small-Engine Oil family. It’s recommended primarily for zero-turn-mower engines, bringing the excellent benefits of AMSOIL Synthetic Small-Engine Oil to applications that require an SAE 50, 10W-50 or 15W-50 oil.

See the June AMSOIL Magazine for more information.

Secure Information to Protect Your Customers and Your Business

Taking steps to protect customers’ credit-card information, Social Security/insurance numbers and other personal information from identity theft not only ensures their safety, but the safety of your business as well. Fraudulent activity is increasing every year, so it’s crucial that you adopt appropriate safeguards to protect your customers’ and accounts’ personal information. It’s not just important, it’s the law, and failure to follow regulations could cost you thousands of dollars in fines.

See the June AMSOIL Magazine for some important guidelines to help ensure your customers’ and accounts’ information remains protected and secure. Review the AMSOIL Privacy Policy at AMSOIL.com/AMSOIL.ca and the guidelines for Dealers in the Independent Policies and Procedures (G4000) to stay up to date on all privacy protection and security guidelines for your Dealership.

Commercial Training: Sales Resource Strategies

The Commercial Sales Team is excited to continue our series of commercial training sessions. The next meeting will cover sales resource strategies and pick up where our problem/solution selling tactics training left off in April. After gathering valuable information from your prospect, we will discuss options for your next steps.

We are working to build collaborative training. Any experiences you can share during our sessions are greatly appreciated and helpful to all. Be sure to tune in to our June training for a chance to win some resources that could help you land a commercial account. Details will be shared during the training.

The meeting is scheduled for Wednesday, June 9 at 11 a.m. Central. All commercial training sessions can be accessed through these links:

Click here to join the meeting

Or call in (audio only):

 

+1 920-393-7463,,518338289#

 

Phone Conference ID: 518 338 289#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings).

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on June 9.

AMSOIL Industrial Update

In August 2020, AMSOIL President & CEO Alan Amatuzio announced the development of a new AMSOIL Industrial business unit that will pursue business-to-business (B2B) sales opportunities to original equipment manufacturers (OEMs) and large industrial operations. Together, the AMSOIL Industrial focus on complex, high-liability industrial sales and the Dealer focus on enthusiasts, installers, retailers and commercial businesses will deliver the diversification and strength to secure the future for AMSOIL for the next 50 years.

Soon we will launch a new website to support AMSOIL Industrial. The new website is an important tool for helping build AMSOIL INC. by communicating the capabilities and value proposition of AMSOIL Industrial to targeted audiences.

If you missed the introduction of AMSOIL Industrial, you can read about it on page 4 of the August 2020 edition of AMSOIL Magazine. As our partners, you should be aware of our company goals and strategies, and one of our top goals each fiscal year is to grow the company. Doing so increases the company’s strength, which serves the purpose of helping Dealers be successful and ensuring AMSOIL remains strong for decades to come. As highlighted in Alan Amatuzio’s message last August, the industrial/OEM market represents approximately 50% of all lubricants sold. Strengthening the company means we must be more active in this vital market, and the AMSOIL Industrial division is a big step in that direction.

This is an exciting development and represents a milestone for AMSOIL. We’re heading in the right direction and continuing to grow despite the economic challenges many companies still face. This bodes well for your business and the Dealer opportunity.

New EZ Order Form Available

AMSOIL is consistently looking for ways to improve processes and embrace new technologies. That’s why we simplified the EZ order process into one new form that covers all types of accounts. Some of the benefits of the new EZ Order form include:

  • Mobile-friendly design
  • Standard checkout page
  • Consistent interface across all account types
  • Ability to apply P.C. points and promotions
  • Option to save cards on file for personal orders
  • Pay with PayPal option

The new EZ Order Form is now available in the Dealer Zone. The old EZ Dealer Order and EZ Account Order forms will no longer be available as of June 1.

Save 10 Program Discontinued

The AMSOIL Save 10 Program is discontinued. The program offered former Dealers and Preferred Customers 10 percent off online/catalog orders as long as they placed an order within 15 months of their Dealership/membership’s expiration date, and at least once every 15 months thereafter. Customer reports identifying Save 10 customers will be updated soon.

Improved Search Function Now Active on AMSOIL.com/AMSOIL.ca

Thanks to recently completed updates to the search function on AMSOIL.com and AMSOIL.ca, users who search for AMSOIL products by product code (ASL, OEF, AQS, for example) now receive better first-page results.

Donaldson Price Adjustment

Effective July 1, Donaldson has implemented an average 7 percent price increase on its filters due to increased raw-material costs.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:

[email protected]

Or

AMSOIL INC.

Communications Department

Attn: Letters

925 Tower Ave.

Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.

Propylene Glycol Antifreeze & Coolant Data Sheet (G1156)

Product Recommendation and Drain Interval Chart (G1490)

Summer 2021 Clothing and Promotional Catalog (G1650)

DOMINATOR® Synthetic 2-Stroke Racing Oil Data Sheet (G1985)

100% Synthetic Small-Engine Oil Data Sheet (G2217)

Motorcycle Oil Filters Data Sheet (G2235)

Power Foam® Data Sheet (G2799)

DOMINATOR® Synthetic Racing Oil Data Sheet (G2990)

Briggs & Stratton Synthetic 4T Racing Oil Data Sheet (G3114)

Synthetic Fifth-Wheel Grease Data Sheet (G3147)

Synthetic V-Twin Primary Fluid Data Sheet (G3302)

Metric Motorcycles Fair Handout (G3345)

Synthetic Dirt Bike Transmission Fluid Data Sheet (G3398)

OE Synthetic Motor Oil Data Sheet (G3404)

XL Synthetic Motor Oil Fair Handout (G3406)

U.S. Wholesale Price List (G3500)

Powersports & Racing Catalog – U.S. (G3511)

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam


WALLACE M. HILLMAN

April 16, 2021

Regency Platinum Direct Jobber

Roanoke, Va.


STEVE A. WISE

April 21, 2021

Dealer

Defiance, Ohio


LARRY WAITE

April 26, 2021

Dealer

Syracuse, Utah


DANIEL L. HOSLER

April 30, 2021

Dealer

Waterford, Mich.


BRIAN S. MACPHEE

May 5, 2021

Dealer

Peoria, Ill.


Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:


Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Monday, May 3, 2021

Get Ready for Towing Season


Whether hauling heavy tools and equipment to a job site or towing a boat for a relaxing weekend on the lake, many vehicles are subjected to extreme operating conditions and hot temperatures in the summer, placing increased stress on drivetrain components.

AMSOIL Signature Series Synthetic Automatic Transmission Fluid (ATF, ATL) and SEVERE GEAR® Synthetic Gear Lube (SVG, AGL, SVT, SVO) provide maximum protection in demanding environments such as towing, hauling and commercial use, providing increased lubricant film protection and reduced wear at elevated temperatures. They are formulated for extended drain intervals of up to 50,000 miles (80,467 km) in severe service and 100,000 miles (160,934 km) in normal service, or longer where specified by the vehicle manufacturer.

See the May AMSOIL Magazine for more information.

Protecting and Expanding Online Pricing

AMSOIL INC. is responsible for national advertising. We’re also obligated to protect Dealers and small retailers to ensure a level playing field among all account types. That’s why we have policies restricting the advertisement of pricing, including the MAP policy. We are now updating our policies to better reflect our online advertising activity.

It is standard practice for manufacturers to include pricing in their ads to make them more effective. We've experimented with including product pricing in some online ads and it has proven to substantially increase effectiveness. Therefore, fulfilling our responsibility to provide effective national advertising means including pricing in our ads. All new customers generated from our online advertising efforts are assigned to Customer-Certified Dealers. We have updated our online-advertising policy to reflect this change. It used to specify that pricing of AMSOIL products could only be posted online at AMSOIL.com. It now reads as follows:

The MAP policy does not nullify existing AMSOIL policies that forbid posting of pricing online. Prices of AMSOIL products may only be posted by AMSOIL INC.

See the May AMSOIL Magazine for more information.


Get Ready for Classic-Car Season


Classic-car owners sometimes ask if they need to add a lead substitute to their gasoline. For decades, Tetraethyllead was added to gasoline to reduce engine knock and help prevent valve-seat recession. Once lead’s negative effects became clear, regulators began phasing it out in the 1970s. But, what about classic-car engines from the 1950s and 1960s that were built with leaded gasoline in mind? AMSOIL DOMINATOR® Octane Boost works great as a lead substitute in classic cars.

See the May AMSOIL Magazine for more information.

Some Orders May Take Longer to Arrive

You might have noticed that some orders are taking longer than usual to reach you and your customers. Multiple factors are creating this issue. First, the onset of the COVID pandemic last year drove more people to shop online and dramatically increased demand for freight carriers like UPS, FedEx, Loomis and the USPS. That trend continues to strain their shipping systems and can create delays in product delivery. Meanwhile, demand for AMSOIL products is growing at a healthy rate across North America, but it is skyrocketing in certain areas. Some distribution centers, for example, are experiencing order volumes over 50% higher than the same period last year. That’s a great problem to have, but unfortunately, it is difficult to contend with. We are working overtime, increasing staff numbers as quickly as possible and hiring temporary help where we can to keep processing orders in less than 24 hours as usual. Right now, in some cases it is taking 48 hours or more to get orders out the door.

Rest assured we are doing all we can to mitigate these issues and keep our collective customers happy. Setting expectations for potential delays is one way we can prevent dissatisfaction. Thank you for helping us communicate the potential for delays to your customers and accounts, and thank you for your patience as we work through these challenges.

Updated Independent AMSOIL Dealer Policies and Procedures Now Available

We've made a few minor updates to the Independent AMSOIL Dealer Policies and Procedures (G4000) that take effect June 1. Updates solidify our latest policy developments, provide clarity and continue to safeguard and strengthen the Dealer opportunity for the next 50 years. Highlights include the following:

·        Clarification to existing policies regarding renewing a Dealership using auto payment.

·        A new policy requiring use of reasonable business judgment to ensure orders are legitimate. This policy requires Dealers to alert us to any suspicious activity that indicates the customer is attempting to circumvent our policies, such as placing an unusually large initial order, buying products not recommended for the customer's known applications, unprofessional communications that indicate overseas activity and other red flags. These are common-sense business practices Dealers should already be using to avoid problems with unscrupulous customers.

·        An update to our existing policy against posting AMSOIL product pricing online. Prices of AMSOIL products may be posted online only by AMSOIL INC. This allows us to include pricing in our digital ads, which is standard industry practice. Doing so helps us convert more customers, whom we assign to Customer-Certified Dealers.

·        Addition of a policy that establishes our new Installer Volume Discount.

The updated G4000 is now available in the Dealer Zone. Please read it and contact AMSOIL Customer Service at 1-800-777-7094 if you have questions.

A Legend Has Passed

We’re saddened to hear about the passing of racing legend and longtime AMSOIL champion Bobby Unser, who died May 3 of natural causes at his New Mexico home. Many Dealers will remember Bobby’s passion for AMSOIL products and the key role he played in helping AMSOIL Founder Al Amatuzio validate AMSOIL synthetic lubricants on the race track. Bobby credited AMSOIL synthetic lubricants with saving his race car’s rear differential during the grueling Pike’s Peak Hill Climb, the annual race up Colorado’s Pike’s Peak. He was an avid AMSOIL supporter ever since, going on to win the Indy 500 three times and the Pike’s Peak Hill Climb 10 times during his hall-of-fame career.

Bobby was part of the AMSOIL family for decades, starring in several commercials to promote the brand and occasionally appearing at Dealer events. His record as a driver speaks for itself, but we’ll remember him most for being a friend to AMSOIL and our founder, Al Amatuzio, all these years. His infectious smile and affable nature could charm any crowd. His tenacity and talent could tame any track. RIP, Bobby.

Commercial Training: Agriculture Industry

The Commercial Sales Team is excited to continue our series of commercial training sessions. The next meeting will cover the agriculture industry and will focus on common industry problems and AMSOIL solutions. We will be joined by Staff Product Development Engineer and Mechanical R&D Manager Mark Nyholm and Sr. Market Coordinator, Automotive B2B & HD On-/Off-Road Brett Granmo to discuss these topics. We plan time for questions and interaction at the end of the presentation.

The meeting is scheduled for Wednesday, May 12 at 11 a.m. Central.  All commercial training sessions can be accessed through these links:

Click here to join the meeting

Or call in (audio only):

+1 920-393-7463,,183346927#  

 

Phone Conference ID: 183 346 927#

You will have the option to download the client or use the web (browser) client. Using the web client does not require the installation of software on your device.

Can’t make the training? All meeting recordings will be available in AMSOIL University within the Dealer Zone (Sales & Business Development>Commercial Program Training Recordings). The recording of the commercial training problem/solution selling tactics meeting held on April 14 is now available.

We are excited to continue our journey into growing this emerging market.

Mark your calendar. We look forward to seeing you on May 12.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:

[email protected]

Or

AMSOIL INC.

Communications Department

Attn: Letters

925 Tower Ave.

Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

WIX Price Adjustment

Effective July 1, WIX has implemented an average 2 percent price increase on its filters due to increased raw-material costs.

Literature Updates

A number of new and revised literature items are now available. Take advantage of these great items to help grow your business and increase sales.


Income Opportunities for AMSOL Dealers Brochure (G85)
Product Catalog (G290)
Questions & Answers About AMSOL Synthetic Motor Oils (G359)
Bypass Oil Filters Data Sheet (G498)
P.i.® Performance Improver Gasoline Additive Data Sheet (G1135)
Series 3000 5W-30 Synthetic Heavy Duty Diesel Oil Data Sheet (G1301)
Spanish All-Purpose Fair Handout (G1366)
Product Recommendation and Drain Interval Chart (G1490)
Formula 4-Stroke® Powersports 0W-40 Synthetic Motor Oil Data Sheet (G1713)
INTERCEPTOR® Synthetic 2-Stroke Oil Data Sheet (G1955)
SABER® Professional Synthetic 2-Stroke Oil Data Sheet (G1987)
Long Life Synthetic Gear Lube Data Sheet (G2042)
SEVERE GEAR® 100% Synthetic Extreme Pressure (EP) Gear Lube Data Sheet (G2043)
Synthetic Marine Gear Lube Data Sheet (G2044)
Synthetic Manual Transmission & Transaxle Gear Lube Data Sheet (G2077)
Synthetic Manual Synchromesh Transmission Fluid Data Sheet (G2080)
Synthetic Marine Engine Oil Data Sheet (G2133)
Oil Filters Data Sheet (G2192)
Gasoline Stabilizer Data Sheet (G2215)
SEVERE GEAR® EP Synthetic Racing Gear Lubricant Data Sheet (G2498)
Synthetic Polymeric Off-Road Grease Data Sheet (G2698)
Quickshot® Data Sheet (G2761)
Synthetic Polymeric Truck, Chassis and Equipment Grease Data Sheet (G2762)
Engine and Transmission Flush Data Sheet (G2763)
DOMINATOR® Coolant Boost Data Sheet (G2785)
Z-ROD® Synthetic Motor Oil Data Sheet (G2883)
Autos & Light Trucks Fair Handout (G2945)
Synthetic Multi-Viscosity Hydraulic Oil Data Sheet (G2985)
Metal Protector Data Sheet (G3109)
Signature Series Synthetic Automatic Transmission Fluid Data Sheet (G3110)
Diesel Power Fair Handout (G3128)
Farm & Ranch Fair Handout (G3156)
Miracle Wash® Waterless Wash & Wax Data Sheet (G3158)
Spray Grease Data Sheet (G3179)
Diesel Injector Clean Data Sheet (G3186)
Diesel Cetane Boost Data Sheet (G3188)
OE Synthetic Automatic Transmission Fluid Data Sheet (G3190)
Racing Fair Handout (G3201)
Synthetic 2-Stroke Injector Oil Data Sheet (G3202)
100% Synthetic CVT Fluid Data Sheet (G3273)
Synthetic V-Twin Transmission Fluid Data Sheet (G3301)
Dirt Bikes Fair Handout (G3327)
V-Twin Motorcycles Fair Handout (G3338)
ATVs & UTVs Fair Handout (G3343)
Antifreeze & Coolant Data Sheet (G3347)
Programs for Today’s Auto Service Centers (G3401)
OE Synthetic Motor Oil Fair Handout (G3407)
Signature Series Max-Duty Synthetic Diesel Oil Data Sheet (G3467)
Heavy-Duty Synthetic Diesel Oil Data Sheet (G3468)
20W-50 Synthetic Hydrostatic Transmission Fluid Data Sheet (G3471)
Diesel All-In-One Data Sheet (G3525)
SABER® Handout (G3564)
Why Buy Signature Series? Flyer (G3576)
Powersports Antifreeze & Coolant Data Sheet (G3720)

Training Outlines for Monthly Dealer Meetings

Check the Dealer Zone each month for the latest Dealer meeting outline. The monthly outlines enable presenters to discuss timely and relevant AMSOIL subject material with their teams through teleconference, Skype or in person. Dealer meeting outlines are accessible in the Dealer Zone (Learning Center>Dealer Meetings>Monthly Meeting Outlines).

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

Join the AMSOIL Dealer Facebook Group

Join fellow AMSOIL Dealers on the AMSOIL Dealer Facebook Group today to see all the latest AMSOIL news and participate in live events. Search for AMSOIL Dealers – Corporate on Facebook.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam


CLINTON COOK, JR.

Nov. 30, 2020

Dealer

Andover, N.J.


JOHN HAFKER

Jan. 3, 2021

Dealer

Landers, Calif.


JEFFREY V. PHILLIPS

Jan. 5, 2021

Dealer

Statesville, N.C.


ANNE MARIE CALHOUN

Jan. 6, 2021

Dealer

Midland, ON


MARK CRUDELE

April 14, 2021

Direct Jobber

Parkersburg, W.Va.


JOHN R. WARD

April 23, 2021

Dealer

Owings, Md.


Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:


Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880