Harley-Davidson* has dominated motorcycle culture for decades. Due to the brand’s popularity, many people associate motorcycling with taking to the highway on a big, powerful V-twin. While many loyal Harley riders still populate our highways, new data reveals their numbers are declining. In fact, the entire motorcycle market is suffering declining sales. One bright spot, however, is the adventure bike category.
See the November AMSOIL Magazine for what you need to know about the changing market and how to reach these new prospects.
*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.
