Harley-Davidson* has dominated motorcycle culture for decades. Due
to the brand’s popularity, many people associate motorcycling with taking to
the highway on a big, powerful V-twin. While many loyal Harley riders still
populate our highways, new data reveals their numbers are declining. In fact, the entire motorcycle market is suffering
declining sales. One bright spot, however, is the adventure bike category.
See the November AMSOIL
Magazine for what you need to know about the changing market and how to
reach these new prospects.
*All trademarked names are the property of their respective owners
and may be registered marks in some countries. No affiliation or endorsement
claim, express or implied, is made by their use.