In our
2017 Dealer survey, respondents cited “low brand awareness” as one of the
biggest challenges to growing their businesses. More than 50 percent of Dealers
also listed “mainstream marketing” as the top area where they want us to
increase our investment in growing the brand. We’ve been working hard since
then to boost brand awareness and help you land new customers. In fact, in the next 12 months our marketing, racing and events
efforts will present the AMSOIL brand to Americans and Canadians hundreds of millions
of times.
Tuesday, September 3, 2019
Retail Program Updates Provide New Opportunities
We’re excited to
announce additional changes to the AMSOIL Retail Program designed to further
strengthen the Dealer opportunity and help you establish more retail accounts. Highlights are included below. See the September AMSOIL
Magazine for more information; refer to the new AMSOIL Independent
Dealer Policies & Procedures (G4000) for complete policy details.
New
Minimum Advertised Price Policy
To protect the Dealer opportunity and ensure its
long-term viability, we’re instituting a unilateral minimum advertised price
(MAP) policy effective Oct. 1, 2019. The MAP policy will apply to all AMSOIL
Dealers, retail accounts and resellers serviced directly from a Dealer’s
personal inventory. It stipulates that advertised pricing cannot be lower than
the current manufacturer’s suggested retail price (MSRP).
New
24-Store Policy
We’ve updated the 12-store policy to allow a business with up to
24 stores to qualify for a single retail account to service all outlets.
New Policies to Protect Our
Brand
To protect the Dealer opportunity for everyone and maintain the
premium nature of the AMSOIL brand, individual general-merchandise/big-box
department stores (with a majority of departments that do not align with the
AMSOIL product line) do not qualify as new AMSOIL retail accounts.
See the September AMSOIL Magazine for more information.
New Dealer Policies & Procedures Strengthen Customer Service and Protect the Dealer Opportunity
The new Independent
AMSOIL Dealer Policies & Procedures (G4000) is our latest development to make
it easier to run your Dealership. It gathers all policies that govern your
Dealership into a single source to make it easier for you to find answers to
your questions. Previously, you had
to consult multiple documents, which added frustration and wasted time.
• Gathers all Dealer policies and procedures in one
place
• Available in the Dealer Zone (Rules of the Road)
• New succession-planning policies, Customer Bill of
Rights, Retail Program policies and more
• Please read and understand
• Engaging in normal business (e.g. placing orders,
registering customers) indicates your agreement and acceptance
• Effective immediately
See the September AMSOIL Magazine for more information.
Price Adjustment Effective Oct. 1
We are implementing a minimal price adjustment on select products
in the U.S. and Canada effective Oct. 1, 2019. Many
products are unaffected. Those that are will increase an average of 1 percent.
Cash commissions will increase. Commission credits will remain unchanged.
Why are We Adjusting Prices?
Raw
materials, shipping, packaging and labor costs have all risen substantially.
While we have tried to limit the increase through increased efficiencies, we
are forced to adjust prices to keep up with rising costs. As always, these
adjustments are made as minimal as possible and with a sharp eye on our position
within the market.
Accessing Updated Pricing
Updated
pricing information is available in the Pricing Lookup in the Dealer and
Account Zones. To access pricing effective Oct. 1, select a product type in the
menu, then select “Future Pricing.” The AMSOIL Wholesale Price List (G3500, G8500)
has been updated and is now available. All catalogs (Factory-Direct [G100,
G300], Automotive [G3549, G3550], Powersports & Racing [G3511, G3512],
Commercial Program [G3469, G3474], Retail Program [G3520, G3521]) will be available
with updated pricing in September. Watch the Dealer Zone for announcements of
availability. We will notify your retail and commercial accounts of the price
adjustment in the printed and email versions of the September Service Line, and we’ll include a
Wholesale Price List with the printed copy. We encourage you to follow up with them
in person as well.
10W-30/SAE 30 Synthetic Heavy Duty Diesel Oil Discontinued
Due to diminishing sales, 10W-30/SAE 30 Synthetic Heavy Duty Diesel
Oil is
discontinued and available while supplies last.
Encourage customers using this product to upgrade to either Signature
Series Max-Duty 10W-30 Synthetic Diesel Oil or Heavy-Duty
10W-30 Synthetic Diesel Oil.
Signature Series Max-Duty Synthetic Diesel Oil and Heavy-Duty
Synthetic Diesel Oil exceed the latest API CK-4 specification and represent a
serious upgrade in protection and performance compared to oils formulated for
previous API diesel oil specifications, including API CJ-4 and CI-4+.
Synthetic ATV/UTV Front Drive Fluid Discontinued
Synthetic ATV/UTV Front Drive Fluid is
discontinued and available while supplies last. Stay
tuned for updates to our ATV/UTV product line soon.
New 5W-30 Synthetic Small-Engine Oil Available Oct. 1
Coming Oct. 1, new 5W-30 Synthetic Small-Engine Oil rounds
out the Synthetic Small-Engine Oil family. It’s recommended
primarily for snowblowers and generators, bringing the excellent benefits of
AMSOIL Synthetic Small-Engine Oil to applications that call for a 5W-30
viscosity oil. Watch the October edition of AMSOIL
Magazine for details.
New Synthetic Firearm Lubricant Packaging
The Synthetic Firearm Lubricant and Protectant non-aerosol 4-oz. package size now
features new bottles and childproof caps. Expect to see the new
bottles and caps in distribution centers as current stocks are depleted. The
formulation and pricing remain unchanged.
New Canadian Stock Numbers
We are transitioning
to new labels for the following products in Canada. Effective immediately, Canadian Dealers, customers
and accounts must use the new stock numbers listed below to order these
products. The old stock numbers are discontinued in Canada.
XL
5W-30 Synthetic Motor Oil (3.78-litre
bottles)
New
Can. Stock No.: XLF1GC
OE
5W-20 Synthetic Motor Oil (3.78-litre
bottles)
New
Can. Stock No.: OEM1GC
Heavy-Duty
10W-30 Synthetic Diesel Oil (946-ml
bottles)
New Can. Stock No.: ADNQTC
Series
3000 5W-30 Synthetic Heavy Duty Diesel Oil (3.78-litre bottles)
New
Can. Stock No.: HDD1GC
20W-40
Synthetic V-Twin Motorcycle Oil (946-ml
bottles)
New
Can. Stock No.: MVIQTC
10W-40
Synthetic Dirt Bike Oil
(946-ml bottles)
75W-90
Synthetic Marine Gear Lube
(946-ml bottles)
New
Can. Stock No.: AGMQTC
As announced in January, we will be introducing new
labels for Canadian products throughout 2019. Newly labeled products will be
rolled out as existing inventory in Canada is depleted. Watch the Dealer Zone
for continued updates.
Literature Updates
A
number of new and revised literature items are available for purchase or
download. Take advantage of these great items to help grow your business and
increase sales.
2019 Direct Jobber Convention
Join
us for the 2019 AMSOIL Direct Jobber Convention Oct. 3-5, 2019 at the McCormick
Ranch Resort in beautiful Scottsdale, Ariz. Gain insight into the future
direction of the company through engaging presentations and be part of the fun
as AMSOIL Direct Jobbers are recognized for their achievements.
Friday
night will feature an exciting adventure in the hills overlooking the valley at
La Puesta Del Sol with Fort McDowell Adventures. La Puesta del Sol, “The
Setting Sun,” offers stunning 360ยบ views. Perched atop a cactus-dotted mesa, it
provides unlimited vistas of Arizona’s spectacular sunsets. Try a
mouth-watering BBQ menu paired with country music and cowboy games and
experience an “Arizona Luau” like no other. There will also be tethered hot air
balloon rides and a four-piece band. End the night with a fireworks finale and
you’ll be sure to leave with a memory that will last a lifetime. Get a preview
of the venue here.
Book
your reservations directly by calling the McCormick Ranch Resort at
1-800-540-0727 and let them know you are with the AMSOIL Direct Jobber Meeting
Oct. 3-5. Find more information on the resort here. We
look forward to seeing you in Scottsdale Oct. 3-5 for the 2019 Direct Jobber
Convention.
10 Percent Product Rebate
We
also offer attendees a 10 percent rebate on product orders placed between Sept.
29 and Oct. 5. You must attend the entire event to qualify. Orders must be
placed during this timeframe only, and the rebate will be paid on your next
commission check. The maximum rebate amount is $5,000. The rebate applies to
product orders only.
Follow the AMSOIL Blog
Visit
the AMSOIL Blog
and sign up for our weekly blog updates. AMSOIL Blog content is always fresh
and informative, covering a wide range of topics related to engines and
lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL
Blog is another easy way to stay in the loop, and it's easily shared on social
media, providing another resource you can use to promote your business.
AMSOIL Midwest Fishing Report
For hot fishing tips, visit the AMSOIL
Midwest Fishing Report.
The AMSOIL Midwest Fishing Report gives
you the most up-to-date fishing reports from all around the Midwest. With
information spanning open-water and ice-fishing seasons, our guides provide the
latest scoop on the best fishing spots, baits, lures, presentation techniques
and more. Whether you’re planning a week-long trip or just heading out for the
day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time
on the water.
AMSOIL Wings of Passage
In Memoriam
LARRY HARDWICKE
April 13, 2019
Dealer
Heathsville, Va.
J.S. CARLSON
June 24, 2019
Dealer
Cleveland, N.D.
CRAIG L.
UNDERHILL
June 29, 2019
Dealer
Topeka, Kan.
JOHN LONG
Aug. 6, 2019
Dealer
Shelbyville, Mich.
Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880
AMSOIL Building
925 Tower Ave
Superior, WI 54880
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