More TV Ads Highlight AMSOIL Marketing Strategy

In our 2017 Dealer survey, respondents cited “low brand awareness” as one of the biggest challenges to growing their businesses. More than 50 percent of Dealers also listed “mainstream marketing” as the top area where they want us to increase our investment in growing the brand. We’ve been working hard since then to boost brand awareness and help you land new customers. In fact, in the next 12 months our marketing, racing and events efforts will present the AMSOIL brand to Americans and Canadians hundreds of millions of times.

See the September AMSOIL Magazine for more information.

Retail Program Updates Provide New Opportunities

We’re excited to announce additional changes to the AMSOIL Retail Program designed to further strengthen the Dealer opportunity and help you establish more retail accounts. Highlights are included below. See the September AMSOIL Magazine for more information; refer to the new AMSOIL Independent Dealer Policies & Procedures (G4000) for complete policy details.

New Minimum Advertised Price Policy

To protect the Dealer opportunity and ensure its long-term viability, we’re instituting a unilateral minimum advertised price (MAP) policy effective Oct. 1, 2019. The MAP policy will apply to all AMSOIL Dealers, retail accounts and resellers serviced directly from a Dealer’s personal inventory. It stipulates that advertised pricing cannot be lower than the current manufacturer’s suggested retail price (MSRP).

New 24-Store Policy

We’ve updated the 12-store policy to allow a business with up to 24 stores to qualify for a single retail account to service all outlets.

New Policies to Protect Our Brand

To protect the Dealer opportunity for everyone and maintain the premium nature of the AMSOIL brand, individual general-merchandise/big-box department stores (with a majority of departments that do not align with the AMSOIL product line) do not qualify as new AMSOIL retail accounts.

See the September AMSOIL Magazine for more information.

New Dealer Policies & Procedures Strengthen Customer Service and Protect the Dealer Opportunity

The new Independent AMSOIL Dealer Policies & Procedures (G4000) is our latest development to make it easier to run your Dealership. It gathers all policies that govern your Dealership into a single source to make it easier for you to find answers to your questions. Previously, you had to consult multiple documents, which added frustration and wasted time.

• Gathers all Dealer policies and procedures in one place

• Available in the Dealer Zone (Rules of the Road)

• New succession-planning policies, Customer Bill of Rights, Retail Program policies and more

• Please read and understand

• Engaging in normal business (e.g. placing orders, registering customers) indicates your agreement and acceptance

• Effective immediately

See the September AMSOIL Magazine for more information.

Price Adjustment Effective Oct. 1

We are implementing a minimal price adjustment on select products in the U.S. and Canada effective Oct. 1, 2019. Many products are unaffected. Those that are will increase an average of 1 percent. Cash commissions will increase. Commission credits will remain unchanged.

Why are We Adjusting Prices?

Raw materials, shipping, packaging and labor costs have all risen substantially. While we have tried to limit the increase through increased efficiencies, we are forced to adjust prices to keep up with rising costs. As always, these adjustments are made as minimal as possible and with a sharp eye on our position within the market.

Accessing Updated Pricing

Updated pricing information is available in the Pricing Lookup in the Dealer and Account Zones. To access pricing effective Oct. 1, select a product type in the menu, then select “Future Pricing.” The AMSOIL Wholesale Price List (G3500, G8500) has been updated and is now available. All catalogs (Factory-Direct [G100, G300], Automotive [G3549, G3550], Powersports & Racing [G3511, G3512], Commercial Program [G3469, G3474], Retail Program [G3520, G3521]) will be available with updated pricing in September. Watch the Dealer Zone for announcements of availability. We will notify your retail and commercial accounts of the price adjustment in the printed and email versions of the September Service Line, and we’ll include a Wholesale Price List with the printed copy. We encourage you to follow up with them in person as well.

10W-30/SAE 30 Synthetic Heavy Duty Diesel Oil Discontinued

Due to diminishing sales, 10W-30/SAE 30 Synthetic Heavy Duty Diesel Oil is discontinued and available while supplies last. Encourage customers using this product to upgrade to either Signature Series Max-Duty 10W-30 Synthetic Diesel Oil or Heavy-Duty 10W-30 Synthetic Diesel Oil.

Signature Series Max-Duty Synthetic Diesel Oil and Heavy-Duty Synthetic Diesel Oil exceed the latest API CK-4 specification and represent a serious upgrade in protection and performance compared to oils formulated for previous API diesel oil specifications, including API CJ-4 and CI-4+.

Synthetic ATV/UTV Front Drive Fluid Discontinued

Synthetic ATV/UTV Front Drive Fluid is discontinued and available while supplies last. Stay tuned for updates to our ATV/UTV product line soon.

New 5W-30 Synthetic Small-Engine Oil Available Oct. 1

Coming Oct. 1, new 5W-30 Synthetic Small-Engine Oil rounds out the Synthetic Small-Engine Oil family. It’s recommended primarily for snowblowers and generators, bringing the excellent benefits of AMSOIL Synthetic Small-Engine Oil to applications that call for a 5W-30 viscosity oil. Watch the October edition of AMSOIL Magazine for details.

New Synthetic Firearm Lubricant Packaging

The Synthetic Firearm Lubricant and Protectant non-aerosol 4-oz. package size now features new bottles and childproof caps. Expect to see the new bottles and caps in distribution centers as current stocks are depleted. The formulation and pricing remain unchanged.

New Canadian Stock Numbers

We are transitioning to new labels for the following products in Canada. Effective immediately, Canadian Dealers, customers and accounts must use the new stock numbers listed below to order these products. The old stock numbers are discontinued in Canada.

XL 5W-30 Synthetic Motor Oil (3.78-litre bottles)

New Can. Stock No.: XLF1GC

OE 5W-20 Synthetic Motor Oil (3.78-litre bottles)

New Can. Stock No.: OEM1GC

Heavy-Duty 10W-30 Synthetic Diesel Oil (946-ml bottles)

New Can. Stock No.: ADNQTC

Series 3000 5W-30 Synthetic Heavy Duty Diesel Oil (3.78-litre bottles)

New Can. Stock No.: HDD1GC

20W-40 Synthetic V-Twin Motorcycle Oil (946-ml bottles)

New Can. Stock No.: MVIQTC

10W-40 Synthetic Dirt Bike Oil (946-ml bottles)

New Can. Stock No.: DB40QTC

75W-90 Synthetic Marine Gear Lube (946-ml bottles)

New Can. Stock No.: AGMQTC

As announced in January, we will be introducing new labels for Canadian products throughout 2019. Newly labeled products will be rolled out as existing inventory in Canada is depleted. Watch the Dealer Zone for continued updates.

Literature Updates

A number of new and revised literature items are available for purchase or download. Take advantage of these great items to help grow your business and increase sales.

European Car Formula Synthetic Motor Oil Data Bulletin (G3395)

V-Twin Motorcycles Fair Handout (G3338)

2019 Direct Jobber Convention

Join us for the 2019 AMSOIL Direct Jobber Convention Oct. 3-5, 2019 at the McCormick Ranch Resort in beautiful Scottsdale, Ariz. Gain insight into the future direction of the company through engaging presentations and be part of the fun as AMSOIL Direct Jobbers are recognized for their achievements.

Friday night will feature an exciting adventure in the hills overlooking the valley at La Puesta Del Sol with Fort McDowell Adventures. La Puesta del Sol, “The Setting Sun,” offers stunning 360º views. Perched atop a cactus-dotted mesa, it provides unlimited vistas of Arizona’s spectacular sunsets. Try a mouth-watering BBQ menu paired with country music and cowboy games and experience an “Arizona Luau” like no other. There will also be tethered hot air balloon rides and a four-piece band. End the night with a fireworks finale and you’ll be sure to leave with a memory that will last a lifetime. Get a preview of the venue here.

Book your reservations directly by calling the McCormick Ranch Resort at 1-800-540-0727 and let them know you are with the AMSOIL Direct Jobber Meeting Oct. 3-5. Find more information on the resort here. We look forward to seeing you in Scottsdale Oct. 3-5 for the 2019 Direct Jobber Convention.

10 Percent Product Rebate

We also offer attendees a 10 percent rebate on product orders placed between Sept. 29 and Oct. 5. You must attend the entire event to qualify. Orders must be placed during this timeframe only, and the rebate will be paid on your next commission check. The maximum rebate amount is $5,000. The rebate applies to product orders only.

Follow the AMSOIL Blog

Visit the AMSOIL Blog and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Midwest Fishing Report

For hot fishing tips, visit the AMSOIL Midwest Fishing Report.

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam

LARRY HARDWICKE

April 13, 2019

Dealer

Heathsville, Va.

J.S. CARLSON

June 24, 2019

Dealer

Cleveland, N.D.

CRAIG L. UNDERHILL

June 29, 2019

Dealer

Topeka, Kan.

JOHN LONG

Aug. 6, 2019

Dealer

Shelbyville, Mich.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880