Wednesday, May 1, 2019
Cleaner. Faster. Easier.
80W-90 Synthetic Gear Lube Joins SEVERE GEAR® Family
This month, the
SEVERE GEAR® family grows to include SEVERE GEAR
80W-90 100% Synthetic Gear Lube. The
entire lineup is now available in the award-winning easy-pack. Rigid quart
packaging is still available for all SEVERE GEAR viscosities, and will feature
redesigned labels that match the style of the easy-packs by mid-summer.
Signature Series Max-Duty 10W-30 Launches May 22
New Signature Series
Max-Duty 10W-30 joins the Signature Series Max-Duty Synthetic Diesel Oil lineup
on May 22. Look for details in
the June AMSOIL Magazine.
EA15K88 Temporarily Unavailable
The EA15K88 Oil
Filter is temporarily unavailable due to supply disruptions. It is unknown when it will be back in stock; stay
tuned to the Dealer Zone for updates. In the meantime,
the SDF88 Oil Filter is recommended in its place.
Retail Account V-Twin Motorcycle Promo Ends Soon
New retail accounts
that register between March 11, 2019 and May 31, 2019 will receive a 10 percent
rebate on their first qualifying order, plus a free motorcycle shelf display
and counter mat. Orders must be $350
U.S./$450 Can. or more and include at least one case (quarts or gallons) of Synthetic V-Twin
Motorcycle Oil, Synthetic
V-Twin Primary Fluid or Synthetic
V-Twin Transmission Fluid to qualify. Shelf display and counter mat
available while supplies last.
Dealers will earn a $10 bonus for each new retail
account they sign up during this time, in addition to the usual qualification
bonus. Click here
to access a promotional flier to share with potential new accounts. For
instructions on display assembly, click here.
*Rebate checks will be sent to the newly registered
retail accounts within four weeks. Displays will be shipped separately from
product orders. New retail accounts will also receive a Retail Merchandise Kit
for registering.
Upgraded AMSOIL Powersports Product Guides Offer Improved Coverage
The product guides at
amsoil.com allow you to provide quick, accurate product recommendations for
customers and prospects. To help ensure your customers
have a great experience at amsoil.com, we recently made a large investment in
expanding the powersports product guides to provide recommendations for more
applications.
The AMSOIL powersports product guides make up one of
just two such guides in the industry. Most lubricant and filter companies don’t
offer a powersports product guide due to the increased cost and sheer amount of
work required. As part of our commitment to Dealers, AMSOIL made a significant
investment in customized data and programming to maintain product guides that
cover thousands of different makes and models of powersports applications. Our
improved powersports product guides now provide recommendations for 225
different equipment brands and nearly 180,000 different components, including
the following:
• Motorcycles
• ATVs
• UTVs
• Outboard motors
• Snowmobiles
• Personal watercraft
The powersports product guides deliver improved
coverage for several makes of equipment. For example, we now offer
recommendations for most Honda* motorcycles. While the expansive nature of the
powersports industry makes it nearly impossible to cover every single make and
model of equipment, these improvements enhance our coverage, and we’ll continue
to work on closing the few gaps that remain.
In addition to lubricant recommendations, the powersports
product guides offer a more user-friendly interface than the only other guide
in the industry. And ours are the only powersports guides to integrate filters,
reducing the amount of input required of the user, improving the user
experience.
Visit amsoil.com and familiarize yourself with the
AMSOIL powersports product guides. Notify your customers and prospects about
the guides and encourage them to explore their contents.
*All trademarked names are the property of their
respective owners and may be registered marks in some countries. No affiliation
or endorsement claim, express or implied, is made by their use.
Dealer Sales Department Reorganized
The Dealer Sales
Department has been restructured to better serve our Dealers and accounts. Rather than splitting responsibilities by region we
are now separating them by program. This will allow deeper understanding of our
programs, more effective adoption of new initiatives and a better feedback loop
to incorporate information from the field.
Commercial
Program
Eric Brandenburg is now the Commercial Program
Manager. Brandenburg is responsible for driving continuous improvement of the
Commercial Program, identifying commercial opportunities and leading our
commercial team of Field Sales Representatives Trudel Dorcine and Ernie Jones,
and Commercial Inside Sales Representative Lacy Almonte. The commercial team
will continue helping Dealers land new accounts and retain existing ones as we
partner to expand this growing market.
Retail
Program
Mark Kroll is now the Retail Program Manager. Kroll
is responsible for driving continuous improvement of the Retail Program and
identifying retail opportunities. He is now the primary contact for Dealers who
have questions or comments about our Retail Program.
Dealer
Development
Steve LePage and Brian Lammi are now Dealer
Development Managers. All general questions about Dealer business, including
recruiting and onboarding new Dealers, business development, succession
planning and the marketing plan should be directed to LePage and Lammi. They
will continue to be actively involved in Dealer events and training
development.
We believe by providing channel experts we can have
more insightful and proactive conversations with Dealers to help you grow your
businesses. As always, the AMSOIL Customer Service team is your best resource
for issues related to orders and shipping.
Dealer
Sales Contact Information
Eric Brandenburg
Commercial
Manager
715-399-6467
Ernie Jones
Field
Sales Representative
407-325-2475
Trudel Dorcine
Field
Sales Rep. (Canada)
647-524-3797
Lacy Almonte
Commercial
Inside Sales Rep.
715-399-6420
Mark Kroll
Retail
Manager
715-399-6391
Steve LePage
Dealer
Development Manager
715-399-6456
Brian Lammi
Dealer
Development Manager
715-399-6466
OE Fuel-Efficient ATF Quarts Now Available with Canadian Labels, New Stock Number
OE
Fuel-Efficient ATF is now
available in quart packaging with bilingual labels in Canada. Canadian Dealers, customers and accounts should now
use stock number OTLQTC to order this product. Orders shipping from Edmonton
will feature Canadian-specific labels. Orders shipping from Toronto will
continue featuring OE Fuel-Efficient ATF with existing labels until inventory
is exhausted.
As announced in January, we will be introducing more
products with Canadian-specific labels throughout 2019. Newly labeled products
will be rolled out as existing inventory in Canada is depleted. Watch the
Dealer Zone for continued updates in the months ahead.
Updated Engine and Transmission Flush Labels
Engine and
Transmission Flush will soon
receive updated labels. A new French
language label will be available to Canadian Dealers. Expect to see the new
labels in distribution centers around mid-summer as current stocks are
depleted. The formulation and pricing remain unchanged.
ALTRUM Drink Mix Updates
Supplies of the chocolate-flavored ALTRUM
Nutritional Drink Mix (DPS01) have been sold out and the product is no longer
available. The vanilla-flavored ALTRUM Nutritional Drink Mix (DVS01) also will
be discontinued but is still available while supplies last.
Nutritional Drink Mix
is being replaced by new ALTRUM Whey Protein Chocolate Powder (ALPR), which
will be available for purchase the first week of May.
ALTRUM Whey Protein Chocolate Powder is a delicious
blend of three high-quality whey protein concentrates and isolates:
ultra-filtered, microfiltered and enzymatically hydrolyzed (partially
predigested). Each one-scoop serving provides 24 grams of protein. That’s 2.5
times more protein than the old formula.
This blend of specially processed whey proteins is
designed to maximize amino acid absorption and biological value (BV). Each
serving typically has more than 5,700 mg of branched-chain amino acids (BCAAs).
In addition, extra glutamine has been added (420 mg per serving) to this blend.
Whey protein is considered to have the highest biological value (BV) of any
protein source – superior in essential amino acid content to beef, milk, casein
or soy.
New ALTRUM Whey Protein Chocolate Powder does not
offer the same multi-vitamin content that ALTRUM Nutritional Drink Mix provided
but delivers more than twice the protein. Take with ALTRUM Ultra Multis for a
complete protein and multi-vitamin boost.
Literature Updates
A
number of new and revised literature items are available for purchase or
download. Take advantage of these great items to help grow your business and
increase sales.
AU Live! Canada
Join us in beautiful Niagara Falls, Ontario as
we bring AU Live! to Canada May 3-4, 2019. This special event will
feature innovative training on the latest AMSOIL products and business-building
strategies specifically for Canadian Dealers. An awards and recognition
luncheon will take place as well, followed by an optional boat tour of the
iconic waterfalls where you’ll get the chance to network with other Dealers and
AMSOIL corporate staff, including AMSOIL President and CEO Alan Amatuzio.
U.S.
Dealers are welcome to attend; however, this event will be focused primarily on
Canadian Dealer business. All Dealers attending AU Live! Canada will receive a 10
percent rebate on up to $50,000 worth of product purchases ($5,000 max rebate).
Qualifying orders must be placed between April 28 and May 4, 2019.
Click here for
registration and hotel information.
2019 Direct Jobber Convention
Join
us for the 2019 AMSOIL Direct Jobber Convention Oct. 3-5, 2019 at the McCormick
Ranch Resort in beautiful Scottsdale, Ariz. Gain insight into the future
direction of the company through engaging presentations and be part of the fun
as AMSOIL Direct Jobbers are recognized for their achievements.
Friday
night will feature an exciting adventure in the hills overlooking the valley at
La Puesta Del Sol with Fort McDowell Adventures. La Puesta del Sol, “The
Setting Sun,” offers stunning 360º views. Perched atop a cactus-dotted mesa, it
provides unlimited vistas of Arizona’s spectacular sunsets. Try a
mouth-watering BBQ menu paired with country music and cowboy games and
experience an “Arizona Luau” like no other. There will also be tethered hot air
balloon rides and a four-piece band. End the night with a fireworks finale and
you’ll be sure to leave with a memory that will last a lifetime. Get a preview
of the venue here.
Book
your reservations directly by calling the McCormick Ranch Resort at
1-800-540-0727 and let them know you are with the AMSOIL Direct Jobber Meeting
Oct. 3-5. Find more information on the resort here. We
look forward to seeing you in Scottsdale Oct. 3-5 for the 2019 Direct Jobber
Convention.
Follow the AMSOIL Blog
Visit
the AMSOIL Blog
and sign up for our weekly blog updates. AMSOIL Blog content is always fresh
and informative, covering a wide range of topics related to engines and
lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL
Blog is another easy way to stay in the loop, and it's easily shared on social
media, providing another resource you can use to promote your business.
AMSOIL Midwest Fishing Report
For hot fishing tips, visit the AMSOIL
Midwest Fishing Report.
The AMSOIL Midwest Fishing Report gives
you the most up-to-date fishing reports from all around the Midwest. With
information spanning open-water and ice-fishing seasons, our guides provide the
latest scoop on the best fishing spots, baits, lures, presentation techniques
and more. Whether you’re planning a week-long trip or just heading out for the
day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time
on the water.
AMSOIL Wings of Passage
In Memoriam
VIOLA FREER
April 25, 2018
Dealer
Prince George, BC
CLINTON BUSHACKER
Jan. 12, 2019
Dealer
Windcrest, Texas
JAMES L. MORRIS
March 24, 2019
Dealer
Midlothian, Va.
JOSEPH M. HALLOCK
April 1, 2019
Executive Direct Jobber
Bradford, Pa.
Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880
AMSOIL Building
925 Tower Ave
Superior, WI 54880
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