Thursday, November 1, 2018

AMSOIL Ea® Oil Filters: Your Efficient Choice

To provide your customers with more high-efficiency filter options, we have expanded our Ea Oil Filter line to include seven new cartridge-style filters:

Stock #            General Applications
EA15K16          Volkswagen* (98-06) w/1.9L, 2.0L diesel

EA15K19          Chrysler*, Dodge*, Jeep*, Ram* (14-19)

EA15K35          Various GM*, Saturn* (09-19)

EA15K37          Various Dodge, Chrysler, Jeep w/3.6L Pentastar* engine (11-13),
                         VW* Routan* (11-12)

EA15K39          Chrysler Crossfire* SRT-6* (05-07), Various Mercedes* (05-15),
                         Sprinter* vans (07-09)

EA15K43          Ford* Edge*, Fusion*, F150*, Lincoln* (15-19)

EA15K54          Various BMW* models (05-19)

See the November AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Improvements Coming to Here’s What You Need to Do

As previously announced, we’re launching a refreshed website in early 2019 and transitioning to a new ecommerce platform. Users will notice an improved shopping experience and a refreshed, more mobile-friendly interface. These changes will help support sales growth now and into the future.

What does that mean to me and my customers?
Like most ecommerce platforms, the new will require a unique email address to identify each customer. This means all AMSOIL customers must have a unique email address on file with AMSOIL INC.

This requirement presents challenges to customers in either of the following situations:

• No email address on file with AMSOIL

Some customers order exclusively by telephone and have never provided an email address. In these situations, we will create a placeholder email address for the customer using the customer number and “@yyy.zzz.” While doing so satisfies the requirements of the new, your customers won’t receive important ordering information, product promotions and other updates from AMSOIL.

• Duplicate email addresses on file with AMSOIL

In some cases, one email address has been used for multiple customer accounts. For example, an auto parts store owner might have a retail account to buy for his store and a Dealership through which he sells to other businesses. In other cases, a Dealer may use his own email address for his Preferred Customers.

In these cases, we have attempted to identify the primary customer associated with each email address used with multiple accounts. We then created placeholder email addresses for the remaining accounts using the customer number and “@yyy.zzz”. Again, while this satisfies system requirements, your customers won’t receive important updates from AMSOIL or enjoy the best possible customer experience.

What AMSOIL is doing
We will apply these changes and update your customer reports in the Dealer Zone on Nov. 15, 2018. While this solution isn’t ideal, it’s necessary to launch the new and position Dealers for increased sales as technology continues to evolve.

What you need to do
Tell your customers that AMSOIL is improving its website to ease navigation and ordering. But to receive shipping confirmation, order updates, product promotions and other information, they need to have an active, unique email address on file. Either you or your customers can call AMSOIL INC. at the number below to provide that information.

How do I update an email address?
Call 1-800-777-7094, Monday - Friday, 7 a.m. – 7 p.m. CT and provide the information to the Customer Service Representative.

New P.i. Packaging Launch Delayed

We recently announced the launch of a new label, formula and capless-compatible packaging for P.i. Performance Improver Gasoline Additive. The launch has been delayed due to a manufacturing issue. We apologize for the inconvenience. Look for future availability announcements in the Dealer Zone and AMSOIL Magazine.

MP Available in 4-oz. Spray Cans Jan. 3

Ideal for tool boxes, tackle boxes and glove compartments, AMSOIL Metal Protector will be available in convenient 4-oz. (118-ml.) spray cans on Jan. 3.

Cold-Temperature Storage Recommendations

Cold-temperature storage can be detrimental to the performance of some AMSOIL products. Follow these recommendations to avoid potential problems:

Lubricants: Store at temperatures at least 10°F (6°C) above the lubricant’s pour point.

Grease: Store in a dry environment at temperatures above freezing (32°F, 0°C).

Gasoline Additives, Engine and Transmission Flush: No adverse issues with cold-temperature storage.

Diesel Injector Clean, Diesel Cetane Boost, Diesel Recovery: No adverse issues with cold-temperature storage.

Diesel Cold Flow, Diesel All-In-One: Store at temperatures above 0°F (-18°C).

Brake Fluid: Do not store at temperatures below -40°F (-40°C) for longer than two weeks.

Heavy-Duty Metal Protector, Metal Protector, Chain Lube, Power Foam, Fogging Oil, Silicone Spray, Spray Grease, Heavy-Duty Degreaser, Brake and Parts Cleaner, Firearm Lubricant, Firearm Cleaner, Mudslinger, Engine Degreaser: No adverse issues with cold-temperature storage. We recommend allowing products to warm to room temperature before use.

Miracle Wash®, Glass Cleaner: Store at temperatures above freezing (32°F, 0°C).

Antifreeze and Engine Coolant: Will not freeze. No adverse issues with cold-temperature storage.

Coolant Boost: Store above 32°F (0°C).

Slip Lock®: No adverse issues with cold-temperature storage. If product separates, heat to room temperature and shake well before use.

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Communications Department
Attn: Letters
925 Tower Ave.
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number. Unsigned letters will not be published.

New 2019 Calendars Available Now

Each month of the new 2019 AMSOIL calendar features one AMSOIL-sponsored racer, builder or influencer and the products he uses.

Calendars personalized with your contact information are available from the AMSOIL Print Center in the Dealer Zone (Marketing Your Business>AMSOIL Print Center).

Non-personalized calendars are also available and may be personalized by adding your business card. Simply insert your business card in the slotted area and your contact info is visible for a full 12 months. No minimum-quantity orders required.

AMSOIL Print Center Pricing* - Personalized
1-49 calendars               $2.62 each
50-99 calendars             $2.19 each
100-249 calendars         $1.84 each
250-499 calendars         $1.80 each
500+ calendars              $1.48 each

*Shipping 1-5 calendars $5, 6-25 calendars $9, 26-75 calendars $15, 76+ calendars FREE.

AMSOIL Pricing** - Non-Personalized
Stock #             Qty.      U.S.      Can.
G1105-EA         1          1.75      2.35
G1105-CA         10         15.00    20.00

**Calendars subject to shipping charges.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Midwest Fishing Report

For hot tips on the fall fishing run, visit the AMSOIL Midwest Fishing Report at

The AMSOIL Midwest Fishing Report gives you the most up-to-date fishing reports from all around the Midwest. With information spanning open-water and ice-fishing seasons, our guides provide the latest scoop on the best fishing spots, baits, lures, presentation techniques and more. Whether you’re planning a week-long trip or just heading out for the day, tune in to the AMSOIL Midwest Fishing Report to make the most of your time on the water.

AMSOIL Wings of Passage

In Memoriam

Sept. 2, 2015
Colorado Springs, Colo.

June 12, 2018
Richmond, BC

Aug. 3, 2018
Executive Direct Jobber
Taylor, Ariz.

Sept. 17, 2018
Direct Dealer
Clarksdale, Ariz.

Oct. 21, 2018
Regency Silver Direct Jobber
Falls Church, Va.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880