Monday, April 2, 2018

New DOMINATOR® Competition Diesel Oil

Available April 3, new AMSOIL DOMINATOR 20W-50 Competition Diesel Oil (DCO) is engineered for modified, competition diesel engines and the high-horsepower demands of sled pulling, dyno runs and drag racing. Fortified with 50 percent better resistance to oil breakdown* to withstand high cylinder pressures, and jacked with extra zinc and phosphorus for bulletproof wear protection, DOMINATOR Competition Diesel Oil provides professionals and enthusiasts with the power, protection and confidence needed to win.

*Compared to the 3.5cP HTHS limit for SAE 15W-40

See the April AMSOIL Magazine for more information.

Complete Oil Change Option Now Available for Most Vehicles in Auto & Light Truck Product Guide

The Complete Oil Change option now covers most vehicles in the Auto & Light Truck Product Guide. Initially limited to just a few models, this convenient feature is now active for all vehicles for which we have an Ea® Oil Filter, allowing you to add all the products required for an oil change to your cart without leaving the guide. After selecting a motor oil, product details will appear along with a Complete Oil Change option below. The correct quantity of oil and the appropriate filter will automatically populate the page, allowing users to add all the products to the cart with one click. Check out the expanded feature by visiting the corporate website and clicking Look Up a Vehicle.

Updated Market Catalogs Now Available

The AMSOIL Retail Catalog (G100, G300), Powersports & Racing Catalog (G3511, G3512), Automotive Catalog (G3549, G3550), Professionals Catalog (G3469, G3474) and Retail Program Catalog (G3520, G3521) have been updated with new pricing (effective April 9) and are available for purchase.

These catalogs are dialed in to help you make sales. To facilitate further promotion of the Preferred Customer Program and assist you in making quotes for customers, Preferred Customer pricing has been added alongside full catalog retail pricing in all customer-facing catalogs (Retail Catalog, Powersports & Racing Catalog, Automotive Catalog). To help you land retail and commercial accounts, the Retail Program Catalog and Professionals Catalog are packed with program benefits, test results and more. The Retail Program Catalog features wholesale pricing and MSRP, while the Professionals Catalog features wholesale pricing exclusively. Preview the catalogs, download copies with your Dealer number attached that you can email to customers or order your own in the Dealer Zone (Product and Program Lit>Price Lists & Catalogs).

Renewal Promotion Ends July 31

Take advantage of a limited-time offer to renew your Dealership at the old rates one more time if you’re enrolled in direct deposit or choose the prepaid Visa card option. Offer ends July 31, 2018. Offer good only for Dealers who registered prior to Aug. 1, 2017. Limit one per Dealer.

Limited-Time Offer
Renew Now For
U.S.      Can.
$30*      $45** One Year
$25*      $37** Auto Renew (Per Year)
$120*    $180** Five Years

Regular U.S. prices: $49.95 for one year, $40 for auto renew (per year) and $200 for five years. Regular Canadian prices: $64.95 for one year, $50 for auto renew (per year) and $250 for five years. Existing Dealers who wish to continue receiving paper checks will be charged an additional $10 annually.

*With direct deposit or a reloadable Visa card.
**With direct deposit.

Something BIG is Coming

What is it? Join us this summer in Duluth, Minn. to find out, and help us celebrate the 45th anniversary of the AMSOIL Dealer network. The events begin with the optional AU Business Summit on Wednesday, July 18, where you’ll receive training on the latest AMSOIL products and learn new business-building strategies. The AMSOIL 45th Anniversary Convention will kick-off Thursday, July 19 and include two-and-a-half days of speakers, events and fun. Come together with AMSOIL Dealers from across the U.S. and Canada as well as AMSOIL corporate staff. Find out more and register at

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

Dec. 31, 2016
Fort Collins, Colo.

Nov. 5, 2017
Wilhoit, Ariz.

Dec. 17, 2017
Direct Jobber
Greenville, N.C.

Jan. 10, 2018
New Braunfels, Texas

Jan. 10, 2018
Turner Falls, Mass.

Jan. 12, 2018
Corvallis, Ore.

Feb. 15, 2018
Direct Jobber
Melbourne, Fla.

Feb. 16, 2018
Vestaburg, Mich.

March 10, 2018
Premier Direct Jobber
East Berne, N.Y.

March 17, 2018
Ruston, La.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880