Thursday, March 1, 2018

Price Adjustment Effective April 9

Rising raw-material costs have prompted most major and independent lubricant companies, including ExxonMobil*, Castrol*, Chevron* and Shell*, to announce 4-10 percent price increases effective in February and March. These rising costs also affect AMSOIL, requiring us to implement an average price increase of 3-6 percent in the U.S. and Canada effective April 9, 2018. Commission credits will be increased accordingly.

Canadian Environmental Fees
Additionally, we are changing the way we are handling environmental handling fees in Canada. Effective April 9, the fees will no longer appear as a separate line item on AMSOIL invoices. We will continue to fund the recycling programs for all of Canada as a service to you and our mutual customers.

Availability of Printed Materials
Updated pricing information is available in the Product Pricing Interface in the Dealer and Account Zones.  To access pricing effective April 9, select a product type in the menu, then select “Future Pricing.” The AMSOIL Wholesale Price List (G3500, G8500) will be available in all distribution centers approximately March 9. The AMSOIL Retail Catalog (G100, G300) and all market catalogs (Professionals [G3469, G3474], Powersports & Racing [G3511, G3512], Retail Program [G3520, G3521] and Automotive [G3549, G3550]) will be available with updated pricing in early April. Watch the Dealer Zone for announcements of availability. We will notify your retail and commercial accounts of the price adjustment and provide a Wholesale Price List with the March Service Line; we encourage you to follow up with them in person as well.

P.C. Pricing
To facilitate further promotion of the Preferred Customer Program and assist you in making quotes for customers, Preferred Customer pricing is being added alongside full catalog retail pricing in all customer-facing catalogs. The April 2018 editions of the AMSOIL Retail Catalog (G100, G300), Powersports & Racing Catalog (G3511, G3512) and Automotive Catalog (G3549, G3550) will contain both sets of pricing.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

New AMSOIL Dealer Zone Unveiling this Month

The AMSOIL Dealer Zone has undergone major renovations to become a better tool for growing your business. It features updated content, improved navigation and more. Release of the remodeled website will be staggered throughout March, and Dealers will receive notifications by email and in their Message Centers one week prior to activation. The existing version will remain accessible until June 4. New Dealers who register after March 5 will only have access to the new version of the site. Viewing the new Dealer Zone on your most modern, updated computer or mobile device will provide the best results. Contact your Regional Sales Manager (RSM) with any questions or concerns.

New Diesel All-In-One Comparison Video

The AMSOIL YouTube page now features a new video documenting how AMSOIL Diesel All-In-One provides as much as 32˚F better protection against cold-temperature gelling than Howes Lubricator Diesel Treat*. Plus, AMSOIL Diesel All-In-One boosts cetane by up to 4 points.1

Share this video with diesel owners to help in your marketing efforts.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

1Based on independent testing in July 2017 of AMSOIL Diesel All-In-One and Howes Lubricator Diesel Treat, using diesel fuel representative of the U.S. marketplace and Howes’ recommended treat ratio for above 0°F.

New DOMINATOR® 20W-50 Competition Diesel Oil Launches April 3

Launching April 3, new AMSOIL DOMINATOR 20W-50 Competition Diesel Oil is engineered for professionals and enthusiasts looking for the ultimate protection in performance-modified diesel engines. Full details will be announced in the April AMSOIL Magazine.

New ATV/UTV Oil Change Kits Delayed Until April 2

Manufacturing challenges have delayed the introduction of the new ATV/UTV Oil Change Kits to April 2. Watch the Dealer Zone for an announcement of availability. New AMSOIL ATV/UTV Oil Change Kits (PK1, PK2, PK3) combine everything needed to perform an oil change on the most popular models of Polaris* ATVs and UTVs in one convenient package.

See the March AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Canadian Product Code Change for SABER® Professional Synthetic 2-Stroke Oil

SABER Professional Synthetic 2-Stroke Oil in 8-oz. (237-ml.) bottles now features a bilingual label for use in Canada. The formulation and price remain unchanged. Canadian Dealers should add a “C” to the product code when ordering. For example, order “ATPBCC.” Please instruct your Canadian customers to do the same. Note that bottles with English-only labels will be used to fulfill orders until inventory is depleted.

Distribution Center Change for Certain Wyoming Zip Codes

In order to improve transit times, orders destined for Wyoming zip codes beginning with 821, 829, 830, 831 and 834 will be shipped from the Portland Distribution Center effective March 1.

AMSOIL 45th Anniversary Convention and AU Business Summit

Join us this summer in Duluth, Minn. as we celebrate the 45th anniversary of the AMSOIL Dealer network. The events begin with the optional AU Business Summit on Wednesday, July 18, where you’ll receive training on the latest AMSOIL products and learn new business-building strategies. The AMSOIL 45th Anniversary Convention will kick-off Thursday, July 19 and include two-and-a-half days of speakers, events and fun. Come together with AMSOIL Dealers from across the U.S. and Canada as well as AMSOIL corporate staff. Find out more and register at

Follow the AMSOIL Blog

Visit the AMSOIL Blog at and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

June 13, 2015
Amarillo, Texas

March 18, 2017
Direct Dealer
Broomfield, Colo.

Aug. 10, 2017
Grand Junction, Colo.

Sept. 25, 2017
Aurora, Colo.

Nov. 27, 2017
San Antonio, Texas

Jan. 23, 2018
Direct Jobber
Yuma, Ariz.

Jan. 30, 2018
West Grove, Pa.

Feb. 7, 2018
Westland, Mich.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880