Company of Enthusiasts 2018: Dealer Spotlight

Last month, we published a submission request for our Company of Enthusiasts campaign. The response was nearly overwhelming. We received...

June 29, 2017
Last month, we published a submission request for our Company of Enthusiasts campaign. The response was nearly overwhelming. We received submissions from all over the U.S. and Canada. Submissions were novel, informative, inspiring, humorous, thoughtful and generally well-done. Thank you all for your interest and passion.

Unfortunately, we could only choose 12 finalists, which was a humbling experience. Those finalists have been notified and plans are being made to begin the process of executing the campaign. Finalists were chosen by a committee comprised of members of the AMSOIL Marketing Team, based on novelty of story, general diversity, alignment with our underlying strategic narrative and the ability to accommodate our very demanding schedule.

We’ll postpone publishing the identity of this year’s finalists because of the potential for one or more of them having to abandon the campaign for unforeseen reasons. If this happens, we have a long roster of potential alternates.

Thank you, once again, for the passionate interest you’ve shown for this campaign.