Thursday, June 29, 2017

New Diesel Fuel Additives Provide Improved Performance


Available July 20, the new diesel fuel additive line boasts several improvements and new Diesel All-In-One, helping customers preserve the power and efficiency of their vehicles.

AMSOIL Diesel All-In-One (ADB)
Diesel All-In-One combines the premium detergency, lubricity, cold-flow and cetane benefits of Diesel Injector Clean, Diesel Cold Flow and Diesel Cetane Boost in one convenient package, providing the full potency and benefits of all three products at an affordable price.

AMSOIL Diesel Cold Flow (ADD)
Diesel Cold Flow has been reformulated with new chemistry that provides a lower cold filter-plugging point (CFPP), improved potency that treats double the fuel as the old formulation (saving time and money) and a wax anti-settling component not found in competing products.

AMSOIL Diesel Injector Clean (ADF)
Diesel Injector Clean has been reformulated with new chemistry that provides even better cleaning performance and lubricity to help prevent premature failure of fuel injectors and fuel pumps.

AMSOIL Diesel Cetane Boost (ACB)
Diesel Cetane Boost raises the cetane number of diesel fuel up to seven points for maximum horsepower, increased fuel economy and easier starts in all diesel engines.

See the July AMSOIL Magazine for more information.

AAA Testing Affirms Superiority of Synthetic Motor Oils

AMSOIL introduced the world to synthetic motor oil in 1972, and we’ve been extolling the benefits ever since. While we’ve been joined by many vehicle and equipment manufacturers and competing motor oil companies over the years, the American Automobile Association (AAA) is the most recent company to promote the benefits of using synthetics. The popular club recently conducted in-depth testing to determine if it’s worth paying more for synthetic oil over conventional oil.

The answer is a resounding “yes.”

“Oil protects critical engine components from damage and AAA found that synthetic engine oils performed an average of 47 percent better than conventional oils in a variety of industry-standard tests,” said John Nielsen, AAA’s managing director of Automotive Engineering and Repair. “With its superior resistance to deterioration, AAA’s findings indicate that synthetic oil is particularly beneficial to newer vehicles with turbo-charged engines and for vehicles that frequently drive in stop-and-go traffic, tow heavy loads or operate in extreme hot or cold conditions.”

AAA’s research included eight industry-standard ASTM tests focusing on shear stability, deposit formation, volatility, cold-temperature pumpability, oxidation resistance and oxidation-induced rheological changes. Each test was performed on five synthetic and five conventional oils. The results of this study by a reputable, third-party organization reaffirm what we've been saying for more than 45 years and give you one more reference point to back up your claims in the buy-sell process.

Upgraded AMSOIL Dealerships Coming Aug. 1

Effective Aug. 1, new AMSOIL Dealers will receive an upgraded Dealer Kit featuring the new Dealer Quick-Start Guide (G3472), a straight-forward, easy-to-read manual providing clear direction for starting and building their business. The kit also features product samples, allowing new Dealers to experience the benefits of AMSOIL products immediately so they can share their AMSOIL story with others.

The new Dealer Kit includes:
• Dealer Quick-Start Guide (G3472)
• Welcome Letter
• Wholesale Price List (G3500/G8500), Dealer Profit List (G3501) and Literature and Sales Aids Price List (G15)
• One bottle of Quickshot®
• Two 1.5-oz. Pillow Packs of SABER® Professional 100:1 Synthetic 2-Stroke Oil
• One can of Metal Protector

Additionally, all new and existing AMSOIL Dealers will enjoy full access to the Premium Dealer Zone ($119.40 yearly value) and all levels of AU Online training ($25 yearly value) free of charge. New Dealers will also receive a 10 percent rebate on their first order ($1,000 max order/$100 max rebate) if it is placed within the first 30 days of their registration. Literature and promotional items are ineligible for the 10 percent rebate. That way new Dealers who purchase a Literature Kit (G1312) at registration won't miss out on the rebate when they order product later. To help offset the cost of these improvements, Dealer fees will receive the following adjustments (taxes not included):

                                                                        U.S.                   Can.
Registrations: One Year:                               $49.95*             $64.95**
Renewals:       One Year:                                $49.95*             $64.95**
                         Auto Renew (One Year):         $40*                  $50**      
                         Five Years:                              $200*                $250**

*With direct deposit or a reloadable Visa card.
**With direct deposit.

The six-month Dealership option will no longer be available. At registration, new U.S. Dealers will be able to choose direct deposit or the new option, a reloadable Visa card. Unfortunately, reloadable Visa cards are not an option in Canada. Paper checks will not be presented as an option. Existing Dealers who wish to continue receiving paper checks will be charged an additional $10 annually ($59.95 [$74.95 Can.] for a one-year renewal, $49.95 [$64.95 Can.] with auto-renew or $250 [$300 Can.] for a five-year renewal). Starting Aug. 1, a one-year promotion will allow existing Dealers who request a reloadable Visa card or enroll in direct deposit to renew for $30 ($40 Can.) one more time. Dealers currently enrolled in direct deposit are also eligible.

Prepaid Dealer Starter Kits Discontinued
As part of the Dealership upgrade coming Aug. 1, additional confidential information is being collected at the time of new-Dealer registration. To help protect Dealers and new registrants, all registrations will be done online on our secure website and paper Dealer applications are discontinued. The prepaid Dealer Starter Kit (G07Y, G8007Y) will be discontinued effective July 5 in anticipation of the change. We will continue accepting paper applications from the field for a to-be-determined length of time.

Ea® Oil Filter Price Adjustment

Updated: Price Adjustment Delayed Until Aug. 1.
Fluctuating raw-material costs necessitate a minimal price adjustment on AMSOIL Ea Oil Filters (EaO, Ea15K, EaOM, EaHD) effective Aug. 1. While most filters will increase in price, some will stay the same or decrease in price.

Even with the price adjustment, Ea Oil Filters provide superior protection and performance at competitive prices, while increasing your commissions.

Examples
EA15K03
Still priced below the competition and delivering higher commissions to you.
Old AMSOIL EA15K03 wholesale: $6.40
New AMSOIL EA15K03 wholesale: $10.90
Mobil 1: $15.99
NAPA Platinum: $18.99
Royal Purple: $14.99
WIX XP: $17.99

EAO80
Price reduced to increase price-competitiveness. We are taking a small loss to help you be more competitive.
Old AMSOIL EAO80 wholesale: $18.85
New AMSOIL EAO80 wholesale: $15.85

EAHD9000
Still priced below the competition and delivering higher commissions to you.
Old AMSOIL EAHD9000 wholesale: $50.75
New AMSOIL EAHD9000 wholesale: $55.75
Luberfiner: $72
NAPA: $85
WIX: $65

Company of Enthusiasts 2018: Dealer Spotlight

Last month, we published a submission request for our Company of Enthusiasts campaign. The response was nearly overwhelming. We received submissions from all over the U.S. and Canada. Submissions were novel, informative, inspiring, humorous, thoughtful and generally well-done. Thank you all for your interest and passion.

Unfortunately, we could only choose 12 finalists, which was a humbling experience. Those finalists have been notified and plans are being made to begin the process of executing the campaign. Finalists were chosen by a committee comprised of members of the AMSOIL Marketing Team, based on novelty of story, general diversity, alignment with our underlying strategic narrative and the ability to accommodate our very demanding schedule.

We’ll postpone publishing the identity of this year’s finalists because of the potential for one or more of them having to abandon the campaign for unforeseen reasons. If this happens, we have a long roster of potential alternates.

Thank you, once again, for the passionate interest you’ve shown for this campaign.

Canadian-Labeled Premium Protection 20W-50 Discontinued

As previously announced, the Canadian product codes and labels for 15W-40 Synthetic Heavy Duty Diesel and Marine Oil (AMEQTC, AME1GC), Series 3000 5W-30 Synthetic Heavy Duty Diesel Oil (HDDQTC), Premium Protection 10W-40 Synthetic Motor Oil (AMOQTC) and Premium Protection 20W-50 Synthetic Motor Oil (AROQTC) will be discontinued as inventory is depleted, and the products will no longer be available with Canadian labels. All AMSOIL CI-4+ products will remain available in Canada with U.S. labels.

Inventory of Canadian-labeled Premium Protection 20W-50 (AROQTC) has now been exhausted. Going forward, Canadian Dealers and customers should use product code AROQT when ordering.

Registration for AU Live! Now Open

We are excited for you to join us for AU Live! 2017. Registration for AU Live! events in Duluth, Minn. and Lancaster, Pa. is open now. To make the events even greater, AU Live! attendees will be eligible for a 10 percent rebate.* Click here for full details and to register now. We’re looking forward to spending time with you at these events.

*Orders receiving the rebate must be placed during the event and will be paid in the form of a rebate on your next commission check. The maximum rebate amount will be $5,000.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at blog.amsoil.com and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

In Memoriam

SHIRLEY TUCK
May 7, 2017
Direct Jobber
Richmond, Va.

NORMAN CRAWFORD
May 29, 2017
Dealer
Flemington, N.J.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Thursday, June 1, 2017

Upgraded AMSOIL Dealerships Coming Aug. 1

Effective Aug. 1, new AMSOIL Dealers will receive an upgraded Dealer Kit featuring the new Dealer Quick-Start Guide (G3472), a straight-forward, easy-to-read manual providing clear direction for starting and building their business. The kit also features product samples, allowing new Dealers to experience the benefits of AMSOIL products immediately so they can share their AMSOIL story with others.

The new Dealer Kit includes:
• Dealer Quick-Start Guide (G3472)
• Welcome Letter
• Wholesale Price List (G3500/G8500), Dealer Profit List (G3501) and Literature and Sales Aids Price List (G15)
• One bottle of Quickshot®
• Two 1.5-oz. Pillow Packs of SABER® Professional 100:1 Synthetic 2-Stroke Oil
• One can of Metal Protector

Additionally, all new and existing AMSOIL Dealers will enjoy full access to the Premium Dealer Zone ($119.40 yearly value) and all levels of AU Online training ($25 yearly value) free of charge. New Dealers will also receive a 10 percent rebate on their first order ($1,000 max order/ $100 max rebate) if it is placed within the first 30 days of their registration. To help offset the cost of these improvements, Dealer fees will receive the following adjustments (taxes not included):
                                                                       U.S.                  Can.
Registrations:   One Year:                                 $49.95*             $64.95*
Renewals:        One Year:                                 $49.95*             $64.95*
                        Auto Renew (One Year):             $40*                  $50*        
                        Five Years:                               $200*                $250*

The six-month Dealership option will no longer be available. At registration, new Dealers will be able to choose direct deposit or the new option, a reloadable Visa card. Paper checks will not be presented as an option. Existing Dealers who wish to continue receiving paper checks will be charged an additional $10 annually ($59.95 [$74.95 Can.] for a one-year renewal, $49.95 [$64.95 Can.] with auto-renew or $250 [$325 Can.] for a five-year renewal). Starting Aug. 1, a one-year promotion will allow existing Dealers who request a reloadable Visa card or enroll in direct deposit to renew for $30 ($40 Can.) one more time. Dealers currently enrolled in direct deposit are also eligible.

*With direct deposit or a reloadable Visa card.

AMSOIL Synthetic Firearm Lubricant Now Available as an Aerosol

Now available in both a dripper bottle and an aerosol can, AMSOIL 100% Synthetic Firearm Lubricant and Protectant effectively lubricates and protects guns, helping extend life and prevent blockage, jams and wear.

Company of Enthusiasts 2018: Dealer Spotlight

The AMSOIL Company of Enthusiasts campaign has been in play since 2016. It has been very successful and has allowed us to demonstrate that AMSOIL employees walk the walk. We are gearheads, riders, racers and outdoors enthusiasts, just like you and just like our customers.

You can see current employee stories and learn more at www.amsoil.com/enthusiasts.

Now it’s your turn. What are you into? The next evolution of our Company of Enthusiasts campaign will feature Dealers like you. We’re looking for Dealers who exemplify the enthusiast lifestyle and can feature exciting, unique vehicles and novel uses that will be of interest to AMSOIL users.

Send us your enthusiast story. Send us photos of your toys. Introduce yourself. Tell us your location, show us your vehicle and explain how you use it. Also, tell us how and when you became an AMSOIL Dealer and how it’s affected your life. Be sure to include your Dealer number.

Twelve Dealers will be chosen to be featured in the 2018 AMSOIL calendar. We will also produce a short, documentary-style video, which will be promoted in AMSOIL advertising.

Again, get a sense of the video style and substance at www.amsoil.com/enthusiasts.

We will conduct the one-day video/photo shoots in July or August.

Spread the word. This is a great opportunity to have you, your toys and your business featured in a national AMSOIL advertising campaign. Let us know: What are you into?

Send your story, photos, video, etc. to: [email protected].

Don’t delay. We need submissions by Friday, June 19.

Change Coming to Oil Analyzers Inc. Reports

Fuel dilution issues with some gasoline direct injection (GDI) engines are driving a slight change to the Comments and Recommendations found on oil analysis reports where this condition is found.

Extensive studies of oil analysis results over the past few years have shown that, even with traditionally high levels of fuel dilution, most GDI engines will not show an elevation of wear metal levels. This resulted in oil analysis reports that were recommending unnecessary oil changes since there was no mechanical issue or unusual engine wear taking place. Because of this, Oil Analyzers Inc. has changed the Comments and Recommendations for all gasoline engines flagged for high fuel dilution on a report. The level will still be flagged, but there will no longer be a recommendation to change the oil unless elevated wear metal levels are found or the oil viscosity is greatly affected.

If you have any questions, contact Oil Analyzers Inc. at 715-395-0222.

Ea® Oil Filter Price Adjustment

Fluctuating raw-material costs necessitate a minimal price adjustment on AMSOIL Ea Oil Filters (EaO, Ea15K, EaOM, EaHD) effective July 1. While most filters will increase in price, some will stay the same or decrease in price.

MANN-FILTER Price Adjustment

MANN-FILTER has implemented a minimal price adjustment on its filters effective July 1. Some filters will increase in price, while others will decrease in price. On average, prices will increase by 1.1 percent.

ALTRUM Products Benefit Dealers in Many Ways

ALTRUM supplements provide a unique opportunity for Dealers to improve and safeguard their health and that of their friends and family. Plus, the supplements are consumable, so they provide an easy way for you to increase monthly commission credits to meet your monthly minimum qualifications or reach new levels in the AMSOIL organization. It’s a win-win.

Benefits of ALTRUM Supplements
• Optimum health for Dealers, friends & family
• Meet monthly qualifications
• Maximum quality in each pill
• Buy from yourself
• Overcome the lack of nutrition in today’s processed foods

ALTRUM For Your Health
Focus on Vision Power
Your eyes need daily nutritional protection from aging, oxidative damage and environmental stresses. Every part of the eye – retina, lens, cornea, iris, optic nerve, tear duct and even the eyelid – is crucial for sharp vision and benefits from specific nutrients.

The June issue of ALTRUM News focuses on Vision Power, an advanced, multi-nutrient eye formula that provides the most highly prized, essential nutrients to strengthen and protect your eyes.*

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. Check with your physician when using prescription medications along with food supplements.

Registration for AU Live! Now Open

We are excited for you to join us for AU Live! 2017. Registration for AU Live! events in Duluth, Minn. and Lancaster, Pa. is open now. To make the events even greater, AU Live! attendees will be eligible for a 10 percent rebate.* Click here for full details and to register now. We’re looking forward to spending time with you at these events.

*Orders receiving the rebate must be placed during the event and will be paid in the form of a rebate on your next commission check. The maximum rebate amount will be $5,000.

Follow the AMSOIL Blog

Visit the AMSOIL Blog at blog.amsoil.com and sign up for our weekly blog updates. AMSOIL Blog content is always fresh and informative, covering a wide range of topics related to engines and lubrication, AMSOIL markets, AMSOIL products and AMSOIL happenings. The AMSOIL Blog is another easy way to stay in the loop, and it's easily shared on social media, providing another resource you can use to promote your business.

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880