Monday, April 3, 2017

A.J. Amatuzio

It is with deep sadness that we announce the passing of our founder, Al Amatuzio. He went peacefully Friday night, March 31 surrounded by loved ones in his home. Al lived a long, incredible life. His accomplishments are too vast to list here – fighter pilot, industry pioneer, successful businessman – but he always said he wouldn’t have made it without your support. Some of you knew him, many of you did not. All of you, however, were very important to him. He truly loved and appreciated each and every one of you. If you had the good fortune to meet him, he probably told you so.

Al never really retired, and he never stopped looking for new Dealers. He had AMSOIL in his blood and Dealers on his mind to the very end. His drive and tenacity were matched only by his passion and appreciation for you, our Dealers. We appreciate your kind thoughts and prayers during this difficult time.

A memorial service will be held at the Duluth Entertainment Convention Center (DECC) Auditorium in Duluth, Minn. on Saturday, April 15 beginning at 12 p.m. with a service at 1 p.m.

Al’s family has requested that in lieu of flowers, memorials be made in Al’s name to Animal Allies of Duluth, Douglas County Humane Society and the AMSOIL Northland Law Enforcement K-9 Foundation.

Animal Allies of Duluth
Adeline Green
4006 Airport Road
Duluth, MN  55811

Douglas County Humane Society
Sheila Keup
138 Moccasin Mike Road
Superior, WI  54880

AMSOIL Northland Law Enforcement Foundation
Deena Peterson
One AMSOIL Center
Superior, WI  54880

New AMSOIL Brake Fluid and Brake & Parts Cleaner: Performance and Reliability

New DOT 3 & 4 Synthetic Brake Fluid (BLFV), DOMINATOR® DOT 4 Synthetic Racing Brake Fluid (BFR) and Brake & Parts Cleaner (BPC) help boost the performance, safety and reliability of brake systems. These new products are precisely tailored to the needs of auto enthusiasts and dedicated racers. DOT 3 & 4 Synthetic Brake Fluid meets the highest DOT standards (5.1) and is the perfect choice for high-performance passenger-car, light-truck and powersports applications. DOMINATOR DOT 4 Synthetic Racing Brake Fluid features the ultra-high boiling point required during extreme racing conditions. Brake & Parts Cleaner supplies auto enthusiasts and mechanics with a professional strength, dedicated brake and parts cleaner.

See the April AMSOIL Magazine for more information.

New Bypass System for Ford* Super Duty* Pickups

A new AMSOIL Single-Remote Ea® Bypass Filter System (BMK33) designed for Ford 6.7L applications is now available. All Bypass Systems include all necessary installation components (including parts, hose, Ea Bypass Oil Filter and installation instructions) for maximum convenience and value.

See the April AMSOIL Magazine for more information.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

New Display Available for AMSOIL Firearm Products

The new Firearm Point-of-Purchase Display (G3494) is designed to showcase new AMSOIL firearm products next to points of sale on retailers’ countertops. The two-shelf product display features attention-grabbing imagery and messaging targeted at firearm enthusiasts and has space for AMSOIL Firearm Cleaner and AMSOIL Synthetic Firearm Lubricant.

Stock #             U.S.      Can.
G3494               6.55      8.75

Holding the Line on Pricing

Continually rising raw-material costs have prompted a number of lubricant companies, including Castrol, Chemlube and CAM2, to announce a second round of price increases in April. The 3-9 percent price increases follow close behind the 3-9 percent increases that took effect in February and March. While we implemented a price adjustment April 1, we are working diligently to keep raw-material costs in line and have no imminent plans to increase prices a second time. Should a future price increase become necessary, we will provide notice in all the usual places.

Registration for AU Live! Now Open

We are excited for you to join us for AU Live! 2017. Registration for AU Live! events in Las Vegas; Duluth, Minn. and Lancaster, Pa. is open now. To make the events even greater, AU Live! attendees will be eligible for a 10 percent rebate.* Click here for full details and to register now. We look forward to spending time with you at these events.

*Orders receiving the rebate must be placed during the event and will be paid in the form of a rebate on your next commission check. The maximum rebate amount will be $5,000.

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AMSOIL Wings of Passage

In Memoriam

Oct. 23, 2016
Vicksburg, Mich.

Dec. 18, 2016
El Dorado, Calif.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880