Wednesday, February 1, 2017

Retailers Eligible to Requalify for Co-op Display Program

Retail accounts that meet the requirements of the AMSOIL Dealer Merchandising Co-op Display Program can now qualify for displays for additional registered business locations and requalify for new graphics kits for the Large or Small Metal Display Shelves or new POP Bottle Displays.

Allowing retailers with multiple registered locations to qualify for displays at each location increases exposure of the AMSOIL brand and raises awareness of in-store products. Requalification will enable retailers to have the most up-to-date marketing messages and graphics or replace Point-of-Purchase Bottle Displays with outdated messaging, damage or wear.

While the qualification requirements and redemption procedure of the program remain unchanged, the one-qualification limit has been removed to allow you to purchase replacement graphics or new displays for your qualifying retail accounts at 60 percent off the wholesale price.

In recognition of your hard work in building strong partnerships with your retailers, we have made requalification retroactive to May 1, 2014. You will be notified if you have any qualifying accounts. Simply follow the order process as normal. Please stop by or reach out to your retailers to assess the condition of their displays before ordering a replacement.

The AMSOIL Dealer Merchandising Display Co-op Program is designed to help you increase sales to retail accounts. This program continues to offer 60 percent co-op assistance on select merchandising display units for Dealers whose retail accounts make a qualifying purchase. For complete details, see the Dealer Merchandising Display Co-op Program Guidelines (G3271).