Friday, April 1, 2016

DOMINATOR® Coolant Boost Reformulated with Latest Technology

Improved compatibility, faster engine warm-up times and reduced engine temperatures highlight the new formulation. Pricing has been adjusted slightly to reflect the upgraded technology.

DOMINATOR Coolant Boost has been reformulated with the latest organic-acid technology. The new technology adds to the benefits provided by the previous formulation, including reduced engine temperatures by up to 25ºF (previously 19ºF) in straight-water applications and up to 54 percent faster engine warm-up times (previously 45 percent). Organic acids are more robust and longer-lasting than inorganic acids, offering excellent resistance to scaling, drop-out and corrosion. They also contribute to improved compatibility; the new DOMINATOR Coolant Boost formulation can be mixed with soft, tap and distilled water, in addition to any brand of antifreeze. Users will also notice the product is now orange in color.

See the April AMSOIL Magazine for more information.

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New AMSOIL Preferred Customer Program

The AMSOIL Preferred Customer Program is undergoing significant improvements effective May 1. The new program offers additional benefits for members with no changes to membership fees. AMSOIL Preferred Customers will continue paying wholesale price for AMSOIL products, a savings of up to 25 percent, while also receiving these additional benefits:

  • Exclusive promotions for reduced freight costs
  • Exclusive product-specific promotions
  • Randomly selected P.C.s receive free gear when they place an order
  • P.C.s earn points on all purchases. Every 50 points is redeemable for $1 off a future order
  • P.C.s earn 500 bonus points for referring new P.C.s or Dealers to AMSOIL
The new P.C. Program provides existing P.C.s more satisfaction from the program they already love, and more reasons to remain AMSOIL Preferred Customers. It also provides Dealers with a better tool for registering new P.C.s and added commissions from sales to new P.C.s that their current P.C.s introduce to AMSOIL. The qualification bonus that would typically go to a Dealer for registering a new P.C. is paid to referring P.C.s in the form of 500 bonus points to be used on future purchases, on which the sponsoring Dealer will then earn additional commissions. This essentially turns your P.C.s into recruiters of new customers, much like the Dealers on your sales team.

See the April AMSOIL Magazine for more information.

Marine Product Family to be Updated in May

Originally scheduled for an April introduction, new AMSOIL 25W-40 Synthetic-Blend Marine Engine Oil (WCM) will be added to the AMSOIL marine product family in May. It is formulated specifically for Mercury* motors that encourage the use of synthetic-blend oil. Mercury owner’s manuals actually discourage the use of full-synthetic oil. Since Mercury is the market leader and most Mercury owners won’t consider straying from these guidelines, 25W-40 Synthetic-Blend Marine Engine Oil was developed to help Dealers reach these customers and grow sales.

Additionally, all AMSOIL marine products are being incorporated into the broader AMSOIL marine family. Their formulations and pricing remain unchanged. AMSOIL 10W-40 Synthetic Marine Engine Oil (WCF), 10W-30 Synthetic Marine Engine Oil (WCT), HP Marine™ Synthetic 2-Stroke Oil (HPM), Synthetic 2-Stroke Injector Oil (AIO), Outboard 100:1 Pre-Mix Synthetic 2-Stroke Oil (ATO) and 75W/80W-90 Synthetic Marine Gear Lube (AGM) will receive fresh labels and packaging.

AMSOIL 25W-40 Synthetic-Blend Marine Engine Oil will be available May 2. The remaining marine products will be available in their new blue bottles with new labels as current inventory is depleted.

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

Signature Series Fuel-Efficient Synthetic ATF Reformulation and Price Adjustment

Signature Series Fuel-Efficient Synthetic Automatic Transmission Fluid (ATL) has been reformulated to cover the GM Dexron HP™ specification. The new formulation will become available as current inventory is depleted. The addition of this specification allows Signature Series ATF to be used in certain high-performance GM* vehicles, setting it apart from competing ATFs and solidifying its position as a premier ATF formulation. Applications include, but are not limited to, the GM 8-speed transmissions in these vehicles:

• Chevrolet* Corvette* • Chevrolet* Camaro* • Cadillac* Escalade* • Chevrolet* Silverado* • GMC* Sierra*

The new formulation requires a minimal price adjustment.

While it does not cover the Dexron HP specification, AMSOIL OE Synthetic ATF remains available as an alternative to AMSOIL Signature Series ATF for most applications. As each package size of current inventory is depleted and replaced by the new formulation, an announcement will be posted in the Dealer Zone.

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*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

MANN-FILTER Price Adjustment

MANN-FILTER has implemented a minimal price adjustment of approximately 2 percent on its filters effective April 3.

WIX WL10111 Replaces WIX 57323

The WIX WL10111 cartridge-style oil filter has replaced the WIX 57323. Applications include Ford* E-Series vans and Bluebird* buses w/ 6.0L diesel engines (04-10).

*All trademarked names are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use.

2016 Direct Jobber Convention

The 2016 AMSOIL Direct Jobber Convention will be held Oct. 6-8, 2016 at the Marriott Waterside Hotel in beautiful Tampa Bay, Fla. The Marriott Waterside is a 5-star hotel with a marina right out the back door. Come sit on the back patio and watch the boats go by as you sip your favorite beverage and visit with other AMSOIL Direct Jobbers and AMSOIL corporate staff. Attend the corporate presentations to learn where AMSOIL is going over the next few years. Take a stroll on the Tampa Riverwalk, also conveniently located just out the back door of the hotel. Be part of the fun as AMSOIL Direct Jobbers (maybe you!) are recognized for reaching higher levels of achievement and simply enjoy the warmth of the Florida sun.

AMSOIL has secured a block of rooms for Direct Jobbers at a competitive rate of $168 per night. Because the hotel is located in downtown Tampa Bay, parking is at a premium. If you fly into Tampa Bay International Airport, taking a taxi to the hotel is advised. The hotel is only nine miles from the airport and estimated one-way taxi fare is $25. Due to limited parking in the area, we recommend staying at the host hotel. If you decide to do some sight-seeing on your own, the street car can pick you up right outside the front door of the hotel and take you to places such as the Tampa Bay History Center, Channelside Bay Plaza (shopping and dining), the Florida Aquarium or Ybor City (described as the French Quarter of Tampa Bay).

If you decide to stay elsewhere and drive to the hotel, parking rates are $24 per day, but for AMSOIL Direct Jobbers staying at the hotel, parking is $12 per day.

If you wish to access the Internet from your room, we have negotiated the price from $12 per day to only $1 per day. For the price, convenience and camaraderie with other AMSOIL Direct Jobbers and AMSOIL corporate staff, you just can’t beat staying at the host hotel in downtown Tampa Bay.



Keep watching for exciting news regarding the Convention’s social events and travel incentives. We look forward to seeing you in Tampa Bay Oct. 6-8 for the 2016 Direct Jobber Convention.

Hotel Address:
Tampa Marriott Waterside Hotel & Marina
700 South Florida Avenue
Tampa, FL 33602

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880