European Car Formula Updates Beginning in December: New Specifications, New Packaging, New Marketing

The European Car Formula Synthetic Motor Oil labels are being revised slightly, removing the focus from SAPS levels and placing...

November 2, 2015
The European Car Formula Synthetic Motor Oil labels are being revised slightly, removing the focus from SAPS levels and placing it on something easier for customers to understand: emissions system protection. The European Car Formula products will be referred to as the following:
Labels reflecting the changes will begin appearing as inventory of European Car Formula products with current labels is depleted.
In addition, five-liter packaging is discontinued and available while supplies last. Affected European Car Formula products will be available in gallons Dec. 1.
Finally, European Car Formula 5W-30 Improved ESP Synthetic Motor Oil (AEL) has been reformulated and now covers these additional specifications:
· Chrysler MS-11106
· ACEA C3
· dexos2™

The new formulation will be available in quarts once the current formulation sells out. Forecasts predict the current formulation to last through January. Watch the Dealer Zone for an announcement of availability. The new formulation will be available in gallons Dec. 1.