Thursday, October 1, 2015

New Corporate Website Design Launches Nov. 1

In an effort to improve the user experience and increase customer conversion, we began A/B testing on the AMSOIL corporate website in August. Approximately half of new visitors to were routed to a redesigned website featuring different graphic, copy and navigation options, while the other half of new visitors were routed to the current AMSOIL website. After analyzing the actions taken by more than 625,000 new visitors to, test results indicated the redesigned website outperformed the current website in customer conversions, orders and order values. Further optimized for mobile, the redesigned website also drew higher sales from mobile devices. The redesigned website will be incorporated as the new AMSOIL corporate website for all users effective Nov. 1. Just as the Dealer Zone is optimized for Dealers, the AMSOIL website at will be optimized for first-time and infrequent visitors, enhancing their experience and encouraging customer conversion. You are encouraged to contact AMSOIL with any website issues you or your customers experience, but keep in mind the redesign was based on extensive research, analytics and testing, helping convert an increased number of prospects to customers and helping you grow your business.

New AMSOIL Ea® Oil Filters

The following cartridge-style AMSOIL Ea Oil Filters have been added to the AMSOIL product line and are now available for purchase:

General Applications
Audi, Volkswagen w/2.0L Turbo DI (2005-15); Audi, Volkswagen 5 cyl. 2.5L (2005-14); Volvo S40, V50 (2004-11), S60 (2012-14), C30, C70 (2005-13), V60 (2015) (Volkswagen 06D-115-562); Volvo 8692305, 864

Replaces WIX 57187, MANN HU7196X

General Applications
Hyundai V6 3.3L & 3.8L (2006-09); Kia V6 3.3L & 3.8L (2006-10)

Replaces WIX 57061

General Applications
BMW 3 & 5 Series (1996-06), Z4 (2003-05) (BMW 11421427908)

Replaces WIX 51223, MANN HU9254X

Ea® Bypass Filter Change Intervals

The change intervals for AMSOIL Ea Bypass Filters have been adjusted. The AMSOIL website and Ea Bypass Filters data bulletin (G498) have been updated accordingly.

Ea Bypass Filter Service Intervals
Ea Bypass Filters offer long service life. Do not exceed the limits listed in the chart below.

                        EaBP90            EaBP100          EaBP110          EaBP120
Mileage            60,000              70,000              80,000              120,000
Hours               600                   800                   1,200                1,800
Time                2 years             2 years             2 years             2 years

Dealer Sales Brief and Product One Voice Documents Combined

Effective Oct. 1, new AMSOIL Dealer Sales Brief and Product One Voice documents (released in conjunction with new products) will be combined into one convenient document. All new and existing documents will be accessible under the Training tab in the Dealer Zone (Training>Training Materials>Dealer Sales Briefs).

New Lancaster Distribution Center Opens Oct. 26, 2015

(Click to enlarge)

The Lancaster AMSOIL Distribution Center is moving to a new location Oct. 26, 2015. The new facility provides better efficiencies and more room for growth. The current distribution center location will close at 12 p.m. Eastern on Oct. 23, 2015.

New Lancaster Distribution Center Address
1917 Olde Homestead Lane
Suite 104
Lancaster, PA 17601
P: 877-822-4294
F: 717-396-0419

AMSOIL Adds Four New Cities to Training Tour

New events added in Albany, Lancaster, Phoenix and Las Vegas.
The Dealer Development group has added four new U.S. locations to the ongoing 2015 Dealer Training schedule. November meetings are now slated for Albany, N.Y. and Lancaster, Pa., with December stops in Phoenix and Las Vegas. These locations will follow previously scheduled training events in Atlanta; Orlando, Fla.; St. Louis.; Columbus, Ohio; Memphis, Tenn.; and Arlington, Texas. In addition to Dealer training meetings, each location will be the site of an AMSOIL business opportunity meeting for anyone who may be interested in becoming an AMSOIL Dealer.

AMSOIL Business Opportunity Meetings
Invite your current catalog customers, Preferred Customers or others who may be interested in an independent business opportunity. AMSOIL corporate personnel will present information on AMSOIL products, the AMSOIL Dealer Program and the corporate support system. These meetings will also include successful AMSOIL Dealers sharing their personal stories on how they built their businesses.

AMSOIL Dealer Training Meetings
These meetings are for registered AMSOIL Dealers of all levels, including anyone attending a business opportunity meeting who opts to become a Dealer. The training will be focused on professional Dealer skills, concepts of the AMSOIL common buy-sell process and practical Dealer training by sub-market. The meetings will also identify exciting new tools now available to assist AMSOIL Dealers in growing their businesses.

Meeting Schedule
Wednesday, Oct. 14
6:30-8:30 p.m.

Thursday, Oct. 15
5:30-9:30 p.m.

Holiday Inn Atlanta Airport South
4669 Airport Boulevard
College Park, GA 30337

Saturday, Oct. 17
9:30-11:30 a.m.

Saturday, Oct. 17
1:00-5:30 p.m.

Crowne Plaza Orlando Downtown
304 West Colonial Drive
Orlando, FL 32801

Wednesday, Oct. 21
6:30-8:30 p.m.

Thursday, Oct. 22
5:30-9:30 p.m.

Holiday Inn Airport West
3400 Rider Trail South
Earth City, MO 63045

Saturday, Oct. 24
9:30-11:30 a.m.

Saturday, Oct. 24
1:00-5:30 p.m.

Crowne Plaza Dublin
600 Metro Place North
Dublin, OH 43017

Wednesday, Nov. 4
6:30-8:30 p.m.

Thursday, Nov. 5
5:30-9:30 p.m.

DoubleTree By Hilton
5069 Sanderlin Avenue
Memphis, TN 38117

Saturday, Nov. 7
9:30-11:30 a.m.

Saturday, Nov. 7
1:00-5:30 p.m.

Holiday Inn Arlington Rangers Ballpark
1311 Wet N Wild Way
Arlington, TX 76011

Wednesday, Nov. 18
6:30-8:30 p.m.

Thursday, Nov. 19
5:30-9:30 p.m.

Holiday Inn Express & Suites Latham
400 Old Loudon Road
Latham, NY 12110

Saturday, Nov. 21
9:30-11:30 a.m.

Saturday, Nov. 21
1:00-5:30 p.m.

Lancaster Host Resort & Conference Center
2300 Lincoln Highway East
Lancaster, PA 17602

Wednesday, Dec. 9
6:30-8:30 p.m.

Thursday, Dec. 10
5:30-9:30 p.m.

Crowne Plaza Phoenix Airport
4300 E. Washington Street
Phoenix, AZ 85034

Saturday, Dec. 12
9:30-11:30 a.m.

Saturday, Dec. 12
1:00-5:30 p.m.

Orleans Hotel
4500 Tropicana Avenue
Las Vegas, NV 89103

All Dealers in the meeting areas are invited to attend and encourage any members of their personal groups to do the same. These events will be free-of-charge and refreshments will be available. In addition, the Orlando, Columbus and Arlington, Lancaster and Las Vegas distribution centers will provide extended open hours of operation (9 a.m. to noon) on their Saturday meeting days to allow Dealers to pick-up product orders.

Please pre-register for the event you wish to attend by clicking the respective link above.

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880