Monday, August 3, 2015

Next-Generation Vehicle Graphics Coming Soon, Co-op Requirements Relaxed

Introduced in August 2012, the AMSOIL Vehicle Graphics Program has successfully increased AMSOIL brand awareness across the country by unleashing an easily identifiable, professional- and consistent-looking Dealer fleet. After evaluating both the Vehicle Graphics Program and the graphics themselves, we are introducing a slightly modified design and easing the co-op program’s requirements in order to increase access to more Dealers and encourage increased participation.

The original co-op requirements specified vehicles had to be white or receive a made-to-order custom vinyl wrap (at increased cost), and they had to be 10 years old or less. AMSOIL is easing those requirements. Silver vehicles are now eligible for co-op assistance (without requiring the full wrap). Other light-colored vehicles and vehicles more than 10 years old are also eligible for co-op assistance on a case-by-case basis.

See the August AMSOIL Magazine for more information.