Friday, May 1, 2015

New Packaging and Zeroed-In Marketing Increase Appeal of AMSOIL Synthetic Metric Motorcycle Oil

AMSOIL 10W-30 and 10W-40 Synthetic Motorcycle Oil (MCT, MCF) boast new packaging and a sharper marketing focus. Their formulations and pricing remain unchanged. With the introduction of new AMSOIL Synthetic Metric Motorcycle Oil, AMSOIL now boasts three distinct synthetic motorcycle oil lines: V-Twin, Metric and Dirt Bike.

Synthetic Metric Motorcycle Oil will be available May 4. See the May AMSOIL Magazine for more information.

New Antifreeze/Coolant Line Expands Opportunities for Dealers

The new line of premium AMSOIL Antifreeze/Coolants provides outstanding protection for cooling systems. It includes a new formulation for Propylene Glycol Antifreeze & Coolant (ANT) and two new ethylene glycol-based coolants: Passenger Car/Light Truck Antifreeze & Coolant (ANTPC) and Heavy-Duty Antifreeze & Coolant (ANTHD). The two ethylene glycol coolants are pre-mixed with 50 percent water. The propylene glycol coolant is a concentrate and not diluted with water. All three products provide pricing and drain interval recommendations that are better aligned with the current market, providing increased opportunity for Dealers to increase sales and break into new markets.

Passenger Car/Light Truck Antifreeze & Coolant and Heavy-Duty Antifreeze & Coolant will be available May 11. The Propylene Glycol Antifreeze & Coolant product code remains the same, and the current formulation is available while supplies last. Its new, reduced pricing is effective immediately. The new formulation will be available once the current formulation is sold out.

See the May AMSOIL Magazine for more information.

FTC Enforces Magnuson-Moss Act Against BMW

In March, the Federal Trade Commission (FTC) charged BMW with violating the “tie-in provision” of the Magnuson-Moss Act by stating within Mini owner’s manuals that “only Mini dealers are to perform oil changes” as a condition of the four-year, 50,000-mile limited warranty. In a major victory for the aftermarket, BMW has agreed to a pending settlement with the FTC and will discontinue the illegal practice. Read the details here.

Ea15K88 Available for Purchase

The AMSOIL Ea15K88 Oil Filter is once again available for purchase.

AMSOIL Sets Flat Lift Gate Service Rate

Effective June 1, AMSOIL will simplify lift gate fees by charging customers and accounts a flat rate of $30 for all lift gate required deliveries. Customers will be prompted to accept or decline lift gate service on all qualifying orders placed online or over the telephone. Retail accounts that qualify for free shipping must pay for lift gate service.

European Car Formula 30-Gallon Drums Available May 1

Effective May 1, European Car Formula 5W-40 Full-SAPS Synthetic Motor Oil (EFM) is available in 30-gallon drums.

Click to enlarge

AMSOIL University/Direct Jobber Convention Just Around the Corner

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2015 event is almost here. Join fellow Dealers and AMSOIL corporate staff May 17-20 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn. Attending AMSOIL University may be the best investment a Dealer makes in his or her AMSOIL business. Dealers who attend AMSOIL University benefit in a number of ways:

• The latest sales, technical and business-building training
• Training devoted to team-building, networking, marketing, business development and Internet strategies
• Numerous opportunities to network with fellow AMSOIL Dealers from all across North America
• Opportunity to interface with AMSOIL corporate personnel
• Opportunity to tour the AMSOIL Center and see firsthand the tremendous growth the company has
• A 10 percent rebate on all product orders placed while at AMSOIL University (rebate is capped at
$5,000 [10% of $50,000])
• Form friendships that can last a lifetime
• Great food
• Potential tax deduction

2015 Direct Jobber Convention
This year’s Direct Jobber Convention will be held simultaneously with AU, replacing the Advanced Development Program. All Direct Jobbers can attend the presentations delivered at the AU Dealer forums, and they can take advantage of free Convention admission, product rebates and sponsoring/account registration incentives.

To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email [email protected] or click the AMSOIL University link in the Dealer Zone (Training > Corporate Events > AMSOIL University 2015 Pre-Registration).

AMSOIL Wings of Passage

In Memoriam

December 26, 2014
Mascoutah, Ill.

January 24, 2015
New Bern, N.C.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880