Monday, June 2, 2014

Convert More Customers with Updated Landing Pages

In an effort to help Dealers increase online customer conversion, the landing pages at are undergoing a transformation. The updated pages are designed to engage potential online customers with rich, interactive content that identifies challenges and answers questions they may have. The pages are self-driven, meaning a customer can take any direction he wants to find the answers he’s looking for. Providing seamless content to online visitors is a way to add value to their interactions with the AMSOIL brand and help them discover the products that would benefit them the most. As visitors find the information and products they can use, their confidence in AMSOIL grows and they begin to purchase those products. The first landing pages to be upgraded include the auto/light-truck, diesel and motorcycle pages.

See the June AMSOIL Magazine for more information.

Understand SAPS to Expand Your Market Reach

The most effective way to earn a new auto service center account or customer is to become a valuable resource rather than just a salesperson. The growing European vehicle market – and the lack of knowledge surrounding the sulfated ash, phosphorus and sulfur (SAPS) content of European motor oils – presents a prime opportunity to educate prospects and grow your business at the same time.

See the June AMSOIL Magazine for more information.

GTL Technology

Pennzoil’s “motor oil reimagined” marketing campaign is based on gas-to-liquid (GTL) base oil technology. Consumers should be aware that GTL technology is simply a process that converts natural gas, obtained by Pennzoil from Qatar, into Group III base oil. Because motor oils are formulated with GTL base oils does not mean they outperform other synthetic formulated oils. There is no magic base oil that elevates one motor oil over all others. It’s the precise combination of quality base oils and additives that defines motor oil performance, and AMSOIL motor oils are built on this foundation.

Ea® Air Filters Discontinued, Available While Supplies Last

AMSOIL Ea Air Filters (EAA) are discontinued due to declining sales and other influences from the evolving air-filter market. As vehicles have evolved, so have their filtration needs. Past model-years featured many vehicles requiring the same size air filter, allowing filter manufacturers to cover many vehicles with fewer filters. Today’s market, however, features many vehicles with unique filter requirements, necessitating the management of a large and growing number of filters.

The mass shift from do-it-yourself (DIY) to do-it-for-me (DIFM) has also impacted AMSOIL filter sales. AMSOIL Ea Air Filters cannot compete with the low-cost options offered by auto service centers. In addition, it is becoming increasingly more difficult and costly to secure technology that delivers performance advantages. Ea Air Filters are available while supplies last. AMSOIL continues to offer filtration products from WIX, Mann and Donaldson.

WIX Price Adjustment

WIX has implemented a minimal price adjustment for select filters effective June 2. The prices for 47 filters will increase by an average of 4 percent, while the prices for seven filters will decrease by an average of 6.5 percent.

Potential Metal Protector Backorder

An inventory issue has created the potential for backorders of U.S.-labeled AMSOIL Metal Protector (AMP). To mitigate the issue and reduce backorders, orders for U.S.-labeled Metal Protector will be temporarily filled with Canadian-labeled Metal Protector (CMP) until the issue is resolved in early June. The Canadian-labeled product features the same chemistry as the U.S.-labeled product, but has a slightly different label and includes a fan actuator instead of a stream actuator. The Canadian label does not meet California label requirements. Therefore, MP is not available in California until further notice. Be aware that, despite these efforts, Metal Protector may still be temporarily backordered in both countries.

AMSOIL Wings of Passage

In Memoriam

May 20, 2014
Beaufort, S.C.

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880