Thursday, August 1, 2013

New OE Synthetic Automatic Transmission Fluid Targets Growing Installer Market

New AMSOIL OE Multi-Vehicle Synthetic Automatic Transmission Fluid (OTF) and OE Fuel-Efficient Synthetic Automatic Transmission Fluid (OTL) are designed specifically to help Dealers further penetrate the expanding do-it-for-me (DIFM) market. Lubricant installers represent one of the most lucrative sales opportunities for Dealers, and OE Synthetic ATF helps Dealers increase sales by offering installers a premium synthetic ATF at a price point that maximizes their profits while remaining attractive to customers.

See the August AMSOIL Magazine for more information.

New AMSOIL Mechanical Laboratory Expands Testing Capabilities

AMSOIL recently unveiled its new mechanical testing laboratory, featuring three 480-sq. ft. dyno cells capable of housing a minimum of two dynamometers each. Encompassing 8,500+ square feet of the AMSOIL Center, the new facility expands the company’s abilities to test engine oil performance on-site, allowing quicker and more thorough test results for current products, developing products and competing products in both normal and extreme operating conditions.

See the August AMSOIL Magazine for more information.

Most Aerosol Products No Longer Available in Canada

Aerosol products are governed under different requirements in Canada than in the U.S., and recent changes to those requirements (VOC levels, flame extension requirements) would require AMSOIL to alter its formulations and packaging in ways that would reduce performance and increase costs. Because AMSOIL does not want to offer less-effective products that cost more, most aerosols are no longer available in Canada. Metal Protector (CMP) will continue to be available, and AMSOIL is reviewing its other aerosol product formulations. While this isn’t the preferred outcome, it is the one that makes the most sense for Dealers and the company.

Biodegradable Hydraulic Oil Price Adjustment

Due to an increase in raw material costs, a minimal price adjustment on Biodegradable Hydraulic Oil (BHO) takes effect August 1.

Convention Videos Now Available in the Dealer Zone

The video presentations from the AMSOIL 40th Anniversary Convention are now available in the Dealer Zone (Training > Corporate Events > Anniversary Convention > Convention Presentations and Videos). These videos include the Al Amatuzio introduction video and the Steve Scheuring, Scott Douglas and Erik Buell commercials. Additional videos will be added soon.