Friday, May 31, 2013

Oil Changes Present Cross-Selling Opportunities, Oil Drain Intervals Continue Upward Climb

According to the NPD Group’s consumer tracking research, oil changes offer installers a prime opportunity to cross-sell other services, with tire rotations (24 percent), air filter and cabin air filter replacements (17 percent), car washes and detailing (12 percent) and wiper blade and brake service (11 percent) ranking among the top services purchased with an oil change.

“One thing we see consistently over time is that the [oil drain] interval is growing,” said David Portalatin, NPD executive director and aftermarket industry analyst. “So a lot of consumers – whether to save money or it’s because they feel like they upgraded to a more premium offering like a full synthetic motor oil – do continue to extend that drain interval, regardless of whether it’s do-it-for-me or do-it-yourself.”

In addition to OE and XL synthetic motor oils, AMSOIL offers a full line of premium products that can help installers increase profitability.