Monday, April 1, 2013

Reach New Markets and Boost Sales with Briggs & Stratton® Synthetic 4T Racing Oil

Briggs & Stratton Synthetic 4T Racing Oil (GBS2960), formulated by AMSOIL, is now available to AMSOIL Dealers for their sales efforts. Introduced in March 2012, Synthetic 4T Racing Oil was initially distributed exclusively by Briggs & Stratton. In an effort to increase sales of this product, AMSOIL negotiated with Briggs & Stratton to allow AMSOIL Dealers to take over the exclusive distribution of this premium specialty racing oil. Briggs & Stratton agreed that transitioning distribution to AMSOIL Dealers will result in increased sales and exposure for 4T Synthetic Racing Oil.

Briggs & Stratton is the world’s largest small-engine manufacturer, and karting is the fastest-growing motorsport in the U.S. Tens of thousands of racers rely on Briggs & Stratton engines at the track every weekend. This partnership provides a tremendous opportunity for AMSOIL Dealers to reach new markets and sell the wide range of AMSOIL synthetic motor oils to not only kart racers, but small-engine shops, landscaping companies, golf courses, construction companies and other users of equipment powered by all makes of small engines.

See the April AMSOIL Magazine for more information.