Monday, April 1, 2013

AMSOIL Expands Signature Series Family to Include Automatic Transmission Fluid

AMSOIL Multi-Vehicle Synthetic Automatic Transmission Fluid and Fuel-Efficient Synthetic Automatic Transmission Fluid have been elevated to the Signature Series family, now known as Signature Series Multi-Vehicle Synthetic Automatic Transmission Fluid (ATF) and Signature Series Fuel-Efficient Synthetic Automatic Transmission Fluid (ATL). While formulations and pricing remain unchanged, the robust nature of these products was further proven in intense field testing, allowing AMSOIL to introduce new application and service life recommendations. New packaging will replace existing inventory as it is depleted.

Along with new names and packaging comes a marketing approach designed to provide Dealers a competitive advantage by appealing to a specific market. As indicated by the icon on their labels, Signature Series Multi-Vehicle Synthetic ATF and Fuel-Efficient Synthetic ATF offer the most benefits in applications where heavy towing, elevated temperatures and challenging terrain are common. Because customers in these markets are more concerned with transmission protection, Dealers may find more success marketing these robust fluids to these customers.

See the April AMSOIL Magazine for more information.

Reach New Markets and Boost Sales with Briggs & Stratton® Synthetic 4T Racing Oil

Briggs & Stratton Synthetic 4T Racing Oil (GBS2960), formulated by AMSOIL, is now available to AMSOIL Dealers for their sales efforts. Introduced in March 2012, Synthetic 4T Racing Oil was initially distributed exclusively by Briggs & Stratton. In an effort to increase sales of this product, AMSOIL negotiated with Briggs & Stratton to allow AMSOIL Dealers to take over the exclusive distribution of this premium specialty racing oil. Briggs & Stratton agreed that transitioning distribution to AMSOIL Dealers will result in increased sales and exposure for 4T Synthetic Racing Oil.

Briggs & Stratton is the world’s largest small-engine manufacturer, and karting is the fastest-growing motorsport in the U.S. Tens of thousands of racers rely on Briggs & Stratton engines at the track every weekend. This partnership provides a tremendous opportunity for AMSOIL Dealers to reach new markets and sell the wide range of AMSOIL synthetic motor oils to not only kart racers, but small-engine shops, landscaping companies, golf courses, construction companies and other users of equipment powered by all makes of small engines.

See the April AMSOIL Magazine for more information.

Changes in Midwest Distribution

Effective April 1, AMSOIL INC. is realigning the Midwest distribution network by shipping more orders directly from its primary distribution center in Superior, Wis. to customers in the states of Michigan, Wisconsin, Iowa and Nebraska.

Customers in the affected areas will begin receiving shipments from the Superior Distribution Center after April 1; however, they still have the option to pick up products in Chicago, Wichita or any other distribution center by simply specifying so at the time of ordering. The Distribution Center Locations Map (G92) is useful for determining your primary distribution center, and it has been revised to reflect these changes.

AMSOIL has made great strides in improving order-to-ship times over the past 12 months. Dealers and customers are told to expect delivery of their products four to eight business days after the orders are placed, and AMSOIL generally outperforms that promise. This change in the Midwest will reduce incidents of backorders, eliminate multiple shipments for Superior-only items, reduce damage and help mitigate rising freight costs. If you have questions regarding the new Midwest distribution network, contact your regional sales manager.