Friday, March 30, 2012

Outdated Promotional Materials

In keeping with AMSOIL policy, Dealers are to use only current AMSOIL materials in their promotions. AMSOIL has received complaints that many Dealers are still using outdated or inaccurate information on their websites. AMSOIL asks Dealers to remove outdated information and cease using it to promote AMSOIL products.

Examples include the A Study of Motorcycle Oils white paper (G2156), A Study of Automotive Gear Lubes white paper (G2457), Comparative Motor Oil Testing brochure (G1971), A Study of Compressor Oils white paper (G1592), Gear Oil Testing brochure (G1903), Sequence IIIF brochure (G1916), 8.2% Fuel Mileage Increase brochure (G1351), 409,000-Mile Oil Drain brochure (G1343) and PAO badge. These items and all other discontinued literature, videos, charts and other promotional materials must be removed from Dealers’ websites, YouTube channels, Facebook pages, etc. when they are discontinued. According to AMSOIL policy, “only current, authorized logos, slogans, graphs, statistical comparisons, non-confidential items and product information may be used in the promotion of an AMSOIL business.”

AMSOIL is currently researching methods of delivering promotional content to Dealers that the company can automatically update and discontinue on their behalf. The company is also researching viable methods of publicly archiving outdated test results, field trials and other valuable information online for historical purposes.

Dealers are asked to review their websites for outdated promotional materials and remove or replace them with current materials. AMSOIL will soon begin searching for outdated documents on websites and actively require their removal.