Friday, March 30, 2012

AMSOIL Encourages Dealer Participation in Expanded Online Ad Campaign

AMSOIL has experimented with multiple online ad campaigns in recent months in an effort to increase brand awareness, generate leads and, ultimately, increase motor oil sales. Through these experiments AMSOIL has identified the two campaigns that are generating the greatest response. In order to broaden the reach of these campaigns even further and provide additional benefits to Dealers who participate, AMSOIL is sharing these ads with the Dealer network.

The first and most successful set of ads promotes MyAMSOILGarage. Many new users registered at amsoil.com in the first month of advertising this useful service. Dealers are encouraged to use these ads to promote MyAMSOILGarage through their own online marketing efforts.

The second set of ads promotes the AMSOIL Supercross Finals Sweepstakes. Web users are encouraged to enter their contact information for a chance to win a trip for two to Las Vegas for the 2012 Supercross Finals. Dealers are not allowed to enter the contest, but are encouraged to use the advertisements to help generate new leads and promote the contest to their current customers. Contest entries submitted to AMSOIL via an ad placed by a Dealer will have that Dealer’s Z.O. attached to ensure the Dealer receives the lead information. The Supercross contest ends April 15.

Visit the Dealer Zone (Business Tools > Digital Assets > Web Banners) for the MyAMSOILGarage and Supercross contest web advertisements and instructions on how to ensure your Z.O. number transfers properly.