The first and most successful set of ads promotes MyAMSOILGarage. Many new users registered at amsoil.com in the first month of advertising this useful service. Dealers are encouraged to use these ads to promote MyAMSOILGarage through their own online marketing efforts.
The second set of ads promotes the AMSOIL Supercross Finals Sweepstakes. Web users are encouraged to enter their contact information for a chance to win a trip for two to Las Vegas for the 2012 Supercross Finals. Dealers are not allowed to enter the contest, but are encouraged to use the advertisements to help generate new leads and promote the contest to their current customers. Contest entries submitted to AMSOIL via an ad placed by a Dealer will have that Dealer’s Z.O. attached to ensure the Dealer receives the lead information. The Supercross contest ends April 15.