Friday, March 30, 2012

Catalog Request Form Redesigned

Figure 1.1
Effective April 2, AMSOIL has redesigned the online catalog request form to make it simpler for potential customers to request a catalog. The new version of the catalog request form gives users the option to either download a PDF version of the catalog or request to have a copy sent to them by mail.

Users who elect to download a PDF version of the catalog will not be required to provide their address information (Figure 1.1). If a user arrives at amsoil.com from a Z.O.-transferring link, the Dealer’s Z.O. number is automatically embedded in the downloaded catalog, ensuring the Dealer receives credit for any sales. Prospects who arrive without a Z.O.-transferring link cannot be entered into the T-1 Leads Program because their address is unknown, but when these prospects do choose to place an order, they will be assigned at that time.

Figure 2.1
(Figure 2.1) For users who request a catalog by mail, the form has been simplified in an attempt to reduce the number of users who abandon the form before completing it. The former online catalog request form will remain online but will redirect to a catalog request landing page. This is done to eliminate dead links coming from Dealer websites.

After submitting a request for a mailed catalog, users will be presented with a final screen asking what additional information they might be interested in and how they heard about AMSOIL (Figure 3.1).

Figure 3.1
These fields are optional. After selecting skip or submit on the final screen users will be redirected to a page containing links pertaining to their areas of interest (if supplied). They will also receive an email containing a link back to the page containing links to all areas of interest.

As normal, prospects who request catalogs by mail will be encouraged to provide a referral number or the name of a Dealer they have been working with. The new form also identifies and captures Z.O.-transferring links from Dealers’ websites, banner ads, Facebook pages and other advertisements. Other prospects who have no link to a Dealer will be assigned to T-1 Certified Dealers in the usual manner.

AMSOIL Encourages Dealer Participation in Expanded Online Ad Campaign

AMSOIL has experimented with multiple online ad campaigns in recent months in an effort to increase brand awareness, generate leads and, ultimately, increase motor oil sales. Through these experiments AMSOIL has identified the two campaigns that are generating the greatest response. In order to broaden the reach of these campaigns even further and provide additional benefits to Dealers who participate, AMSOIL is sharing these ads with the Dealer network.

The first and most successful set of ads promotes MyAMSOILGarage. Many new users registered at amsoil.com in the first month of advertising this useful service. Dealers are encouraged to use these ads to promote MyAMSOILGarage through their own online marketing efforts.

The second set of ads promotes the AMSOIL Supercross Finals Sweepstakes. Web users are encouraged to enter their contact information for a chance to win a trip for two to Las Vegas for the 2012 Supercross Finals. Dealers are not allowed to enter the contest, but are encouraged to use the advertisements to help generate new leads and promote the contest to their current customers. Contest entries submitted to AMSOIL via an ad placed by a Dealer will have that Dealer’s Z.O. attached to ensure the Dealer receives the lead information. The Supercross contest ends April 15.

Visit the Dealer Zone (Business Tools > Digital Assets > Web Banners) for the MyAMSOILGarage and Supercross contest web advertisements and instructions on how to ensure your Z.O. number transfers properly.

Discover the Benefits of the AMSOIL Print Center

The AMSOIL Print Center offers professional, quality items to enhance a Dealer’s business image and add a personalized touch. Whether handing out business cards or launching a direct mail campaign, the AMSOIL Print Center provides products that fit your needs:

• Specially designed envelope stuffers
• One- and two-sided business cards (more than 30 options)
• Label designs
• Catalog labels
• Vehicle magnets and decals
• Banners

To encourage Dealers to take advantage of the AMSOIL Print Center capabilities, AMSOIL is offering a 10% discount on all orders placed in April 2012. Log in today and see what the AMSOIL Print Center has to offer. Check back often to stay current with new items slated for arrival in the coming months.

A link to the AMSOIL Print Center can be found on the right side of the Dealer Zone, or click here.

Outdated Promotional Materials

In keeping with AMSOIL policy, Dealers are to use only current AMSOIL materials in their promotions. AMSOIL has received complaints that many Dealers are still using outdated or inaccurate information on their websites. AMSOIL asks Dealers to remove outdated information and cease using it to promote AMSOIL products.

Examples include the A Study of Motorcycle Oils white paper (G2156), A Study of Automotive Gear Lubes white paper (G2457), Comparative Motor Oil Testing brochure (G1971), A Study of Compressor Oils white paper (G1592), Gear Oil Testing brochure (G1903), Sequence IIIF brochure (G1916), 8.2% Fuel Mileage Increase brochure (G1351), 409,000-Mile Oil Drain brochure (G1343) and PAO badge. These items and all other discontinued literature, videos, charts and other promotional materials must be removed from Dealers’ websites, YouTube channels, Facebook pages, etc. when they are discontinued. According to AMSOIL policy, “only current, authorized logos, slogans, graphs, statistical comparisons, non-confidential items and product information may be used in the promotion of an AMSOIL business.”

AMSOIL is currently researching methods of delivering promotional content to Dealers that the company can automatically update and discontinue on their behalf. The company is also researching viable methods of publicly archiving outdated test results, field trials and other valuable information online for historical purposes.

Dealers are asked to review their websites for outdated promotional materials and remove or replace them with current materials. AMSOIL will soon begin searching for outdated documents on websites and actively require their removal.

Continued Growth Projected for Synthetics

The Freedonia Group projects higher equipment performance requirements and increasingly stringent environmental standards will cause U.S. demand for synthetic lubricants to grow by more than 8 percent annually to $7.4 billion in 2015. Buoyed by an increased number of vehicles on the road and the latest motor oil specifications, synthetic motor oil demand is expected to grow the quickest, increasing 12.4 percent per year to $3.2 billion in 2015. Demand for synthetic transmission oil and hydraulic fluids is expected to increase 11.5 percent annually to $955 million by 2015.

“Aftermarket sales of synthetic engine oils will be promoted by ongoing consumer education about the benefits of synthetic products and manufacturers’ recommendations for synthetic oils as part of regular maintenance,” said Freedonia analyst Bridget McMurtrie.

Motorcycle Octane Boost Wins Editors’ Choice Award

AMSOIL INC. has been presented with the Powersports Business 2012 Nifty 50 Editors’ Choice Award for Motorcycle Octane Boost, presented by the editors of Powersports Business and its sister publications for products and services deemed most interesting and potentially profitable.

Powersports Application Guide Book and CD Discontinued

The Powersports Application Guide book (G2135) and CD (G2861) are discontinued and available while supplies last. For powersports application information, consult the Powersports Lookup Guide at amsoil.com. AMSOIL is developing a new powersports application guide CD that will allow users to upload the file to their computers and receive automatic updates when new application information becomes available. Watch the Dealer Zone for availability and further details.

AMSOIL University Just Around the Corner

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2012 event is rapidly approaching. Join fellow Dealers and AMSOIL corporate staff May 20-24 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn.

Attending AMSOIL University may be the best investment a Dealer makes in his or her AMSOIL business. Dealers who attend AMSOIL University benefit in a number of ways:

• The latest sales and technical training
• Training devoted to team building, networking, marketing, business development and Internet strategies
• Numerous opportunities to network with fellow AMSOIL Dealers from all across North America
• Opportunity to interface with AMSOIL corporate personnel
• Opportunity to tour the AMSOIL Center and see firsthand the tremendous growth the company has realized
• A 10 percent rebate on all product orders placed while at AMSOIL University (rebate is capped at $5,000 [10% of $50,000])
• Form and develop friendships that can last a lifetime
• Great food
• Potential tax deduction

To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email [email protected] or visit the AU registration page in the Dealer Zone.

Education Stimulus Registration Fees

Registration Fees                    Before May 1             May 1 to May 20

Enrollment Cost (per Dealer)     $397                            $447
Spouse Attending                           $196                             $246
Spouse wishing to attend            $50                               $75
lunches & social events only

AMSOIL University Registration Sweepstakes
All Dealers who register for AU 2012 prior to May 1 will be automatically entered into the AMSOIL University Sweepstakes. The winner will receive six nights’ free lodging in the presidential suite at the Holiday Inn Harborview in Duluth, Minn. during the week of AMSOIL U. The Holiday Inn Harborview is the official hotel of AMSOIL University and is within walking distance of AU events and many other attractions within the city of Duluth. The winning Dealership will have access to the suite from Saturday, May 19 through Thursday, May 24, with checkout on Friday, May 25.

Not only does AU deliver tremendous benefits for your business, but it is held in the heart of Duluth’s Lake Superior waterfront area, one of the top tourist destinations in Minnesota. You could attend AMSOIL University, gain invaluable information that will help you earn money, tour beautiful Duluth, Minn. and lodge for free in the luxurious presidential suite at the Holiday Inn Harborview.

If you have already pre-registered, thank you and good luck; you are already qualified for the AMSOIL University Sweepstakes drawing. If you have not yet registered, don’t delay. And be sure to encourage members of your personal group to do the same.

The lucky winner of the sweepstakes drawing will be announced Friday, May 4. If the winner already has a reservation at the Holiday Inn or another Duluth-Superior hotel, just cancel the reservation and enjoy the complimentary presidential suite.

AMSOIL Wings of Passage

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880

Thursday, March 1, 2012

New Motorcycle Octane Boost Maximizes Power and Performance

AMSOIL Motorcycle Octane Boost (MOB) increases octane up to three numbers for maximum power and efficiency. It is designed to improve startup performance and eliminate engine ping or knock for increased power at low-rpm operation. It contains detergents that help maintain cleanliness of combustion chambers and fuel delivery systems for optimum performance. At the recommended treat rate, it does not harm catalytic converters or oxygen sensors and is compatible with other AMSOIL fuel additives. Motorcycle Octane Boost is available in the U.S. only.

See the March AMSOIL Magazine for more information.

Reformulated Greases Provide Improved Protection and Performance

AMSOIL Synthetic Multi-Purpose Grease and Synthetic Water-Resistant Grease have been reformulated with calcium sulfonate complex thickeners to provide even better protection and performance. The new thickener allows Synthetic Multi-Purpose Grease and Synthetic Water-Resistant Grease to provide improved extreme-pressure properties, corrosion resistance, oxidation resistance, high-temperature stability and water resistance at the same price as the previous formulations.

AMSOIL Synthetic Multi-Purpose Grease and Synthetic Water-Resistant Grease are now available in convenient 3-oz. cartridge sizes (GLC3P, GWR3P), designed for use with the new AMSOIL Grease Gun. The Grease Gun Kit (GLCKT) includes a 3,600 psi spring-loaded grease gun, flexible hose and 3-oz. cartridge of Multi-Purpose Grease.

See the March AMSOIL Magazine for more information.

New Ea® Heavy-Duty Oil Filters Provide Dealers Substantial Opportunities

New AMSOIL Ea Heavy-Duty Extended-Life Oil Filters (EaHD) provide excellent filtering efficiency and high contaminant capacity for heavy-duty on- and off-road gasoline and diesel applications. They provide extended service intervals that coincide with the maximum drain intervals of AMSOIL synthetic motor oils.

See the March AMSOIL Magazine for more information.

New Briggs & Stratton® Synthetic 4T Racing Oil Introduced

As previously announced, Briggs & Stratton Synthetic 4T Racing Oil is formulated by AMSOIL and distributed exclusively by Briggs & Stratton. It is now available through Briggs & Stratton distributors nationwide. Although this is a Briggs & Stratton product, beginning March 1 Dealers may purchase up to five cases for personal use and promotional purposes only. Orders can be submitted online or by fax/mail using special order forms in the Dealer Zone (select the Briggs & Stratton Order Form link under the Ordering menu). Because Synthetic 4T Racing Oil (GBS2960) is primarily intended for promotional purposes and is not for resale, there are no commission credits assigned and orders are shipped freight-free.

When Briggs & Stratton, the world’s largest manufacturer of small engines, chose AMSOIL to formulate Synthetic 4T Racing Oil, AMSOIL entered the partnership enthusiastically. Formulating an oil exclusively for Briggs & Stratton’s highest-performing racing engines strengthens the AMSOIL reputation for quality and increases brand recognition. Both benefits help Dealers sell the wide range of AMSOIL synthetic motor oils to small-engine shops, landscaping companies, golf courses, construction companies and other users of equipment powered by all makes of small engines.

Synthetic 4T Racing Oil is formulated specifically to handle the severity of Briggs & Stratton modified competition engines and can also be used in stock engines. AMSOIL DOMINATOR® 5W-20 Synthetic Racing Oil (RD20) is recommended for stock kart racing engines; DOMINATOR 10W-30 Synthetic Racing Oil (RD30) is recommended for stock and modified kart racing engines, including Briggs & Stratton. DOMINATOR Synthetic Racing Oils are also recommended for street applications. Consult the owner’s manual or engine builder to determine the correct viscosity.

The new Briggs/AMSOIL Partnership Sales Flyer (G2956) will be available soon. Watch the Dealer Zone for availability.

Briggs & Stratton Synthetic 4T Racing Oil

Stock #       Units       Pkg./Size       U.S./Can. Price
GBS2960     EA              1 Quart              14.79
GBS2960     CA            12 Quarts          177.48

AMSOIL Rutan Racer on Display at EAA Museum in Oshkosh

The AMSOIL Rutan Racer bi-plane, which had been on display in the Reno Hilton since 1994, is now on prominent display in the Experimental Aircraft Association (EAA) Museum in Oshkosh, Wis.

Designed by the world-famous Burt Rutan, the revolutionary aircraft was built in 1981 in only seven months by Danny Mortensen. Over two years, it set two national and two world speed records sanctioned by the National Aeronautics Association (NAA).

The aircraft is 22 feet long with a main wing span of 22 feet. Top speed was 233 mph on a fixed pitch propeller at 3,700 rpm and a ceiling of 22,000 feet.

Slip Lock® Canadian Packaging

Slip Lock® Differential Additive is now available in Canadian packaging (ADATBC).

Want Your Voice to be Heard? Write a Letter to the Editor

Have an idea, question or comment about an AMSOIL-related topic? Make your voice heard by both AMSOIL corporate staff and fellow AMSOIL Dealers by submitting a letter to the editor of AMSOIL Magazine:


Or

AMSOIL INC.
Communications Department
Attn: Letters
925 Tower Ave.
Superior, WI 54880

Letters are subject to editing for length and clarity; please include your name, address and phone number.

Oil Analysis Accessories Price Adjustment

The Oil Sampling Valve (G1570) and Sample Valve Kit (BK30) are subject to a price adjustment effective March 1.

Stock #     U.S.     Can.
G1570      22.35   23.85
BK30       33.35    35.70

AMSOIL University Just Around the Corner

AMSOIL University (AU) is the most important Dealer training event of the year, and the 2012 event is rapidly approaching. Join fellow Dealers and AMSOIL corporate staff May 20-24 at the Duluth Entertainment and Convention Center (DECC) in Duluth, Minn.

Attending AMSOIL University may be the best investment a Dealer makes in his or her AMSOIL business. Dealers who attend AMSOIL University benefit in a number of ways:

• The latest sales and technical training
• Training devoted to team building, networking, marketing, business development and Internet strategies
• Numerous opportunities to network with fellow AMSOIL Dealers from all across North America
• Opportunity to interface with AMSOIL corporate personnel
• Opportunity to tour the AMSOIL Center and see firsthand the tremendous growth the company has realized
• A 10 percent rebate on all product orders placed while at AMSOIL University (rebate is capped at $5,000 [10% of $50,000])
• Form and develop friendships that can last a lifetime
• Great food
• Potential tax deduction

To register or obtain additional information, contact AMSOIL registration at (715) 399-6554, email [email protected] or visit the AU registration page in the Dealer Zone.

Education Stimulus Registration Fees

Registration Fees                    Before April 1     April 1 to May 20

Enrollment Cost (per Dealer)      $397                              $447

Spouse Attending                           $196                              $246

Spouse wishing to attend            $50                                $75
lunches & social events only

AMSOIL University Registration Sweepstakes
All Dealers who register for AU 2012 prior to May 1 will be automatically entered into the AMSOIL University Sweepstakes. The winner will receive six nights’ free lodging in the presidential suite at the Holiday Inn Harborview in Duluth, Minn. during the week of AMSOIL U. The Holiday Inn Harborview is the official hotel of AMSOIL University and is within walking distance of AU events and many other attractions within the city of Duluth. The winning Dealership will have access to the suite from Saturday, May 19 through Thursday, May 24, with checkout on Friday, May 25.

Not only does AU deliver tremendous benefits for your business, but it is held in the heart of Duluth’s Lake Superior waterfront area, one of the top tourist destinations in Minnesota. You could attend AMSOIL University, gain invaluable information that will help you earn money, tour beautiful Duluth, Minn. and lodge for free in the luxurious presidential suite at the Holiday Inn Harborview.

If you have already pre-registered, thank you and good luck; you are already qualified for the AMSOIL University Sweepstakes drawing. If you have not yet registered, don’t delay. And be sure to encourage members of your personal group to do the same.

The lucky winner of the sweepstakes drawing will be announced Friday, May 4. If the winner already has a reservation at the Holiday Inn or another Duluth-Superior hotel, just cancel the reservation and enjoy the complimentary presidential suite.

AMSOIL Wings of Passage

In Memoriam

VANCE REECE
January 27, 2012
Dealer
Hawarden, IA

GLEN BROWN
January 29, 2012
Dealer
Strathroy, ON

MIKE ARNOLD
February 15, 2012
Dealer
Lomax, IL

SHERRY DIRKSEN
February 26, 2012
Regency Direct Jobber
Albany, GA

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880