Wednesday, June 1, 2011

AMSOIL Price Adjustment Effective July 1 (End of Business June 30)

Multiple price increases from suppliers and rising freight costs have forced AMSOIL to implement a price adjustment effective July 1. The adjustment mainly affects lubricants. AMSOIL has received multiple recent price increases from base oil and additive suppliers, and therefore cannot yet determine the exact percentage of increase necessary; however, it is expected to be approximately 3 to 8 percent. While the adjustment affects both the U.S. and Canada, the percentage of increase may vary in each country as conditions dictate.

AMSOIL refrains from adjusting pricing as much as possible. Unfortunately, the current market is not conducive to long-term pricing stability. While crude has recently demonstrated marginal stability, chemical suppliers continue to increase costs, citing tight supply within the industry and noting the lag between the increased price of crude and increased costs of producing high-quality raw materials. This is affecting all lubricant manufacturers. As AMSOIL prepares to implement its third price adjustment since January 1, some competitors have already imposed their fourth price increase this year.

Updated pricing information will be available in the Product Pricing Interface in the Dealer Zone as soon as possible. Servicing Dealers are encouraged to inform their customers and accounts of the price adjustment; however, retail and commercial accounts will be notified of the impending price change by email, postcard and an Account Zone message. The AMSOIL Retail Catalog (G100, G300), Wholesale Price Lists (G3500, G8500) and Dealer Profit List (G3501) will be revised to reflect new pricing and commissions; watch the Dealer Zone for an announcement of availability. Repeated price adjustments prevented inserting the AMSOIL Retail Catalog in AMSOIL Magazine this spring. AMSOIL plans to include the catalog in AMSOIL Magazine at the next regularly scheduled catalog revision October 1.

AMSOIL Introduces OE 15W-40 Synthetic Diesel Oil

New AMSOIL OE 15W-40 Synthetic Diesel Oil (OED) offers high-quality protection and performance for original equipment manufacturer (OEM)-recommended drain intervals at an initial price comparable with other standard-drain synthetic diesel oils.

OE 15W-40 Synthetic Diesel Oil meets API CJ-4 specifications and is suitable for modern and older, on- and off-road diesel applications. It is an excellent entry-level product for customers who want to move up to synthetic quality, but won’t pay a significantly higher price than a conventional oil or aren’t initially interested in extending their drain intervals. OE serves as an excellent door-opener for Dealers, who can later educate customers on the benefits of stepping up to AMSOIL Premium API CJ-4 Synthetic Diesel Oil (DEO, DME) and saving money through extended drain intervals when possible.

See the June AMSOIL Magazine for more information.

New AMSOIL Break-In Oil Provides High-Quality Engine Prep

New AMSOIL Break-In Oil (BRK) is an SAE 30 viscosity grade oil formulated without friction modifiers to allow for quick and efficient piston ring seating in new and rebuilt high-performance and racing engines. It contains anti-wear additives to protect cam lobes, lifters and rockers during the critical break-in period when wear rates are highest, while its increased film strength protects rod and main bearings from damage. AMSOIL Break-In Oil provides Dealers access to engine builders, race teams and car enthusiasts actively seeking a quality break-in oil.

See the June AMSOIL Magazine for more information.

What’s Driving the Growth of Synthetics?

Although overall U.S. lubricant consumption has declined since 2006, the demand for synthetic lubricants continues growing, even throughout a worldwide recession. For example, while synthetic motor oil represented 5 percent of the motor oil market in 2005, it now accounts for 7-9 percent. Leading industry research company The Freedonia Group Inc. projects 7.3 percent annual growth for sales of synthetic motor oil through 2013 and 6.3 percent growth for synthetic hydraulic and transmission fluids. A new study by Kline & Co., meanwhile, indicates synthetics’ share of the global lubricants market will hit 12.5 percent by 2019.

See the June AMSOIL Magazine for more information.

Customizable Banners Now Available in AMSOIL Print Center

New banners featuring AMSOIL sales messages are available for purchase through the AMSOIL Print Center. These customizable banners are constructed of heavyweight (13 oz.) vinyl and printed with fade-resistant inks to help withstand outdoor conditions. Each banner features three customizable lines of text Dealers can use to promote their Dealership information, their accounts’ information or any sales message of their choice. Six designs are now available and additional designs will be available soon. Banners have grommets for easy application and come in either 8’x4’, 5’x2.5’ or 2’x5’. AMSOIL Print Center banner pricing includes shipping. Visit the Print Center using the link on the main page of the Dealer Zone.

Pricing (includes shipping):
8’ x 4’ (96” x 48”): $86.00 each
5’ x 2.5’ (60” x 30”): $75.40 each
2’ x 5’ (24” x 60”): $75.40 each

Quickshot® Now Available in Quarts

AMSOIL Quickshot® (AQS) premium fuel additive is now available in quart sizes.

Antifreeze Price Adjustment Effective June 1

Due to increased raw material costs, the price of AMSOIL Propylene Glycol Antifreeze and Engine Coolant (ANT) has been adjusted effective June 1.

AMSOIL Wings of Passage

In Memoriam

MARK YADDOW
April 2, 2011
Dealer
Santee, CA

WILLIAM JEWELL
April 25, 2011
Direct Jobber
Mount Clare, WV

CORTLAND D. JOHNSON
April 29, 2011
Lifetime Dealer
Baltic, SD

Information may be submitted for the AMSOIL Wings of Passage by clicking here or mail to:

Wings of Passage
AMSOIL Building
925 Tower Ave
Superior, WI 54880