As the official oil of the Monster Energy Supercross Series, AMSOIL hosts contests at each event that allow spectators a chance to win AMSOIL prizes. Many contest submissions are converted into leads and assigned to local Dealers through the T-1 program. The leads are identified in the Dealer Zone Message Center as “SX” leads with the names of the cities they were generated from (IE: SX-Anaheim, CA). Dealers who receive a lead from this program are encouraged to follow-up as normal, but bear in mind these leads were gathered as contest submissions, and the individuals may not share the same high level of interest as leads who request AMSOIL product or program information. AMSOIL Retail Catalogs (G100) and ordering information are sent electronically to prospects who provided e-mail addresses, and hard copies are sent to those who provided mailing addresses only.
