Wednesday, December 1, 2010

AMSOIL Quickshot™ SE Awarded Best New Powersports Product by SEMA Judges

Each fall, over 100,000 automotive specialty products industry leaders from more than 100 countries gather at the Specialty Equipment Market Association (SEMA) Show to showcase and demonstrate products, attend seminars and special events and take advantage of networking opportunities. Held November 2-5 at the Las Vegas Convention Center, the 2010 show boasted more attendees, booths, new product introductions and vehicles than ever. Representing AMSOIL was Director of Advertising Ed Newman.

The first day of the show opened with the New Products Awards Breakfast. Over 2,000 new products were submitted for consideration of this distinctive honor in 15 different categories, and judges were looking for superiority of innovation, technical achievement, quality, consumer appeal and marketability in their search for the winners. With Dave McClelland of Hot Rod TV and the Voice of SEMA leading the awards program, AMSOIL Quickshot SE (AQS) was announced as the winner of the Best New Powersports Product Award.